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NEW INFOGRAPHIC: Email in Motion: Mobile is Leading the Email Revolution
NEW REPORT: DMA Email Deliverability Review
NEW REPORT: The Global Email Deliverability Report
NEW REPORT: The Sender Reputation Report
NEW REPORT: European Email Deliverability Report 2H10
SPECIAL REPORT: CMO Perspectives on Email Deliverability
The latest on reaching the INbox and earning a response
Conversations about email technology and security
May
16
You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?
Categories: Commentary Best Practices View Comments
May
15
This month I’d like to talk about how Google is integrating email with both search and social. For the past few months Google has been testing a feature that displays an email opt-in field in their paid search fields. MediaPost wrote about it at the end of last month. To see it for yourself, search for PetMeds. You’ll see the ad at the top followed by an email opt-in field pre-populated with your Gmail address if you have one. If you are not logged in with your Gmail account, it will just display “Email address.” They also ask for first name and have a link that does not link to a privacy policy, but simply explains what happens after submitting the form.
Categories: Commentary View Comments
May
14
Which top level domains (TLDs) are the most trusted and have the highest subscriber engagement? How does an email from a .com compare to an email from a .net, .edu, and .org? From which TLDs do consumers delete email without reading the most?
Categories: Research View Comments
May
11
Earlier this week the Internet Crime Complaint Center (IC3) released a new warning targeted towards travelers of the threat of malicious software injection on laptops through hotel internet connections. To me this was a little narrow and that we should broaden our thinking to include that general security and safe computing best practices should be observed when connecting to ANY wireless networks, not just hotel networks.
Categories: Commentary Best Practices View Comments
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