Return Path Keeps the World Safe for Email

We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.

Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.

Email is an incredibly powerful marketing tool. So why is it usually so bad?

Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.

Here are some of the ways we can help you make email friends rather than enemies.

Sender Score: Get those emails into the inbox (and looking good).
Postmaster Network: Build the right list the right way.
List Growth: Fight churn on your customer list (and win!).
Strategic Solutions: Do great email. Really great email.

Email marketers can be the Internet publisher’s best friend (...or at least his rich uncle).

That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.

Here are some ways we can help you build more revenue from your subscriber base without anyone crying "Spam!"

Postmaster Network: We have multiple sources of revenue to share – that means more for you.
Sender Score: Get those newsletters into the inbox, not the junk folder.

Our mission is to keep the world safe for email marketing.

Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?

Here are a few of the ways we can help keep your network spam-free without making it content-free as well.

Sender Score: Blacklists and Postmaster pages and Data, Oh My!
Sender Score Certified: The internet’s oldest, biggest, and best third party whitelist.
Feedback Loop Management: Empower your customers to take an active role in improving their own email experience.

If a client’s message leaves your server and no one ever receives it, is it even a message at all?

When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).

Sender Score: Quickly meet your clients’ need for superior deliverability services and open new revenue streams for your company.
Sender Score Certified: Help your clients reach more than 600 million email boxes with less filtering scrutiny – including Hotmail, MSN, Roadrunner and Outblaze.
Sender Score Receiver Alliance: El email, l'email, il email, das email – however you say it, we can help your clients do it better, even overseas.

Advertising is a highly competitive environment.

Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

When it comes to email lists, less is more. Except when more is more.

Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

“Return Path is devoted to keeping the world safe for email. We attack and solve the biggest problems facing the email industry today in partnership with our clients, whether they use email for acquisition, retention or both.”

— Matt Blumberg CEO & Chairman

Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.

“If you’re an email receiver, efficient screening depends on using the best reputation data available. And if you send email, a profitable program depends on having a strong reputation bolstered by easy-to-use tools and world class consulting. Sender Score serves both markets, and the combination is powerful.”

— George Bilbrey GM of Delivery Assurance Solutions

“The Postmaster Network delivers advertisers a high volume of high quality leads. That quality comes from our strong and transparent member experience and our network of publishers. If you are looking to find new customers or wanting to generate more revenue from your users without interrupting their experience, we can help you do it.”

— Craig Swerdloff GM of Customer Acquisition Solutions

“Whether your list has data entry errors, garbage addresses or old email addresses, our list hygiene and ECOA services can help make sure that your lists are cleaner, more effective and deliverable. ”

— Chad Malchow VP of Business Development

“Our Strategic Solutions group will give you the confidence that your subscriber base is in good hands and receiving emails that delight them (and entice them to buy). Let us work with you to ensure high email marketing return.”

— Stephanie Miller VP of Strategic Solutions

We're Always Hiring

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Return Path is an Inc. 500 Company

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Upcoming Events

May 21-24, 2008
Email Insider Summit
May 27, 2008
Return Path Email Expert City Seminar
May 29, 2008
Return Path Email Expert City Seminar
June 4-6, 2008
Authentication and Online Trust Summit
June 9-10, 2008
MAAWG 13th General Meeting
June 10-12, 2008
DM Days Conference and Expo

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Email Marketing Water Cooler

May
08

Marketing to Mom

By Bonnie Malone Fry
Director, Strategic Services

With Mother's Day coming this weekend, I've been thinking a lot about "Mommy marketing." Pregnancy, childbirth and new parenthood offer a predictable set of challenges that makes this audience a natural for lifecycle marketing. And, are you surprised to hear us say this, a natural for email.

A colleague of mine recently had a baby and she was struck by how many companies spent a lot of money purchasing her name and then sending her direct mail - including samples! - but didn't build in an email component.

Let's take a look at a few of the big companies, what they did and what they could have done better

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Categories: Response

May
07

Drawing the Line: Your Thoughts

By Matt Blumberg
CEO & Chairman

A few years back when we launched our blog, we disabled the comments feature because we got far too much spam and far too little actual conversation. Boy am I sorry for that! My post last week, Drawing the Line, drew a number of insightful comments by email. With the permission of those readers I'm going to share some of those comments here. (Meanwhile, a mirror post on my personal blog, OnlyOnce, drew a few public comments with similar themes.) Look for a third post in a few days which outlines where we come out on the debate.

The overwhelming consensus was that we should not treat legal businesses in "sin" industries any different than any other business. This position was articulated best by Dean F. Sutherland who wrote: "Stick to email practices and legality. Leave questions of morality to the private decisions of private folks. After all, one man's morality is another man's bad joke... and vice versa."

In fact, writer Thomas Kellar cited automobiles, insurance and pharmaceuticals, among others, as industries that might also be considered sinful. He, along with a few other writers, objected to the inclusion of guns on our list, which are protected by the Second Amendment.

Ed Levinson posed the question ...

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Categories: Deliverability

May
06

Go West! Return Path Experts Head to Dallas

By Anita Absey
SVP, Sales & Marketing

Last week I wrote about Return Path's Email Expert Seminar heading to Denver, Colorado. Well, in that same week we are also making a stop in Dallas, Texas.

The agenda for both seminars has been created to be super-informative and ultra-interactive. First, you will hear from our own email experts - Stephanie Miller, George Bilbrey and Bonnie Malone Fry - as they give you the lowdown on email reputation, subscriber experience and acquisition strategies. We then move into roundtables where you'll get to ask our experts the questions that keep you up at night. Our experts, along with your colleagues at the table, will help you think through new tactics to achieve your email marketing goals.

We've also lined up two great speakers in Dallas. ...

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Categories: News

May
05

The Comcast Feedback Loop is Available Exclusively from Return Path

By Alex Rubin, VP, Business Development
and J.D. Falk, Director of Product Management, Receiver Products

We are very pleased to announce that Comcast now offers a complaint feedback loop, powered by Return Path. (For you deliverability nerds, you might note that we got beaten on this announcement by our friends at Deliverability.com. We appreciate the plug!)

Those of us who work in the industry feel like everyone should, by now, grok what a feedback loop is and why it's so useful for both senders and end recipients of email. But we know that's not completely true yet, so this seems like a good time to review the history and initial purpose of feedback loops.

When a user clicks the "report spam" button (or equivalent) in their mail client, a copy of that message (a spam "complaint") is transmitted to their ISP. This type of system is generally only used by web-based mail clients such as Yahoo! Mail or Hotmail, or in custom desktop interfaces such as AOL's, though some anti-spam vendors offer plug-ins for Outlook or Thunderbird. The ISP can use these reports, in aggregate, to update and improve their spam filters. ...

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Categories: Deliverability