Latest From Return Path
  • NEW REPORT: Mobile, Webmail, Desktops: Where Are We Viewing Email Now?
    Being a marketer now is more complicated than it has ever been. There are more channels than ever before for communicating with both customers and prospective customers. Download the report now.
  • NEW REPORT: The Global Email Deliverability Report
    This report examines data from more than 149 ISPs in North America, Central and Latin America, Europe, Asia and the Pacific territories from January through June of 2011. The data shows that email deliverability still plagues commercial email senders worldwide. Download the report now.
  • NEW REPORT: The Sender Reputation Report
    What key factors impact your reputation? New research reveals how your reputation affects inbox placement rate and how to use your Sender Score as a guide. Download the report now.
  • NEW REPORT: European Email Deliverability Report 2H10
    Our survey of over 19 million emails show that deliverability failures remain a challenge for commercial email senders in Europe. Find out how much email never makes it to consumer inboxes and see how your campaigns rate against the latest European benchmark! Download the report now!
  • SPECIAL REPORT: CMO Perspectives on Email Deliverability
    MarketingSherpa conducted a study with 250 CMOs and senior marketing decision-makers. The in-depth analysis, valuable benchmark data and exclusive CMO insights found here will aid in building the right email deliverability strategy for your organization. Get it for free today!
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IN the Know

The latest on reaching the INbox and earning a response

Received:

Conversations about email technology and security

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IN and Received: The Best of Both Blogs

Feb
20

Help! My Email is Getting Marked as Junk


From the IN The Know Blog
By Tom Sather
Director, Professional Services

Please join me for a free joint AMA / Return Path webcast on March 1st at 1:00 PM EST where I will discuss deliverability basics such as the reasons marketers’ emails land in the spam folder, and highlight some tactics that have worked for other marketers like you. If you are already registered, thank you and I look forward to your participation. If not, then I hope you will join me for: Help! My Email is Getting Marked as Junk

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Categories: Commentary Webinar View Comments

Feb
17

Love is in the air… but not always in the inbox


From the IN The Know Blog
By Guy Hanson
Director, Professional Services, Response Consulting

Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.

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Categories: Commentary Best Practices View Comments

Feb
16

Email + Mobile: No More Excuses: Get Started Optimizing for Mobile


From the IN The Know Blog
By Stephanie Colleton
Director, Response Consulting

In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her final prediction for the email space in 2012. Also in December, Ken provided some insight on the changes in mobile viewership. So, let’s take the bull by the horns and start talking about how to start optimizing your email campaigns for mobile use.

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Categories: Best Practices View Comments

Feb
14

Ready to Learn More about DMARC? Join Our Webinar with ExactTarget


From the Received Blog
By Sam Masiello
GM/Chief Security Officer

If you have any interest in the latest news around email, email security, or phishing you've probably heard the buzz following up last week's announcement of a new technology to help fight phishing and spoofing emails called DMARC (which stands for Domain-based Message Authentication, Reporting & Conformance). Along with all of the interest that we have seen both from the media and from the industry-at-large, I've still seen a fair amount of confusion around what DMARC currently is and is not. I wanted to take a couple of moments to help provide a bit more clarity on the topic as well as discuss some of the upcoming ways in which Return Path is helping to continually educate the email and security world on DMARC.

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Categories: Explanation Standards View Comments

 
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