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NEW INFOGRAPHIC: Email in Motion: Mobile is Leading the Email Revolution
NEW REPORT: DMA Email Deliverability Review
NEW REPORT: The Global Email Deliverability Report
NEW REPORT: The Sender Reputation Report
NEW REPORT: European Email Deliverability Report 2H10
SPECIAL REPORT: CMO Perspectives on Email Deliverability
The latest on reaching the INbox and earning a response
Conversations about email technology and security
May
18
We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system.
Categories: Commentary View Comments
May
18
Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients' inboxes by proving that it was a responsible and reputable email sender.
Categories: News Return Path View Comments
May
17
Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that it is a two-way street as subscribers do have various ways to communicate back to the sender via email activity (opens, clicks), spam complaints and trusted subscriber voting. And these communications from the recipients can negatively affect your inbox placement causing your emails to be delivered to the spam folder.
Categories: Explanation Best Practices View Comments
May
16
You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?
Categories: Commentary Best Practices View Comments
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