Latest From Return Path
  • NEW INFOGRAPHIC: Email in Motion: Mobile is Leading the Email Revolution
    The numbers are clear: if you don’t know how many of your subscribers are reading your emails on a mobile device and you don’t have a mobile email strategy, you’re about to miss out on the next gold rush.
    View the infographic now.
  • NEW REPORT: DMA Email Deliverability Review
    This DMA White Paper sponsored by Return Path explores the latest trends and issues affecting email deliverability, includes an overview of 10 steps to improve inbox placement rates and a new set of behavioural metrics that are becoming increasingly important for email deliverability.
    Download the report now.
  • NEW REPORT: The Global Email Deliverability Report
    This report examines data from more than 142 ISPs in North America, Central and Latin America, Europe, Asia and the Pacific territories from July through December of 2011. The data shows that email deliverability still plagues commercial email senders worldwide – with significant drops in inbox placement rates in several regions. Download the report now.
  • NEW REPORT: The Sender Reputation Report
    What key factors impact your reputation? New research reveals how your reputation affects inbox placement rate and how to use your Sender Score as a guide. Download the report now.
  • NEW REPORT: European Email Deliverability Report 2H10
    Our survey of over 19 million emails show that deliverability failures remain a challenge for commercial email senders in Europe. Find out how much email never makes it to consumer inboxes and see how your campaigns rate against the latest European benchmark! Download the report now!
  • SPECIAL REPORT: CMO Perspectives on Email Deliverability
    MarketingSherpa conducted a study with 250 CMOs and senior marketing decision-makers. The in-depth analysis, valuable benchmark data and exclusive CMO insights found here will aid in building the right email deliverability strategy for your organization. Get it for free today!
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IN the Know

The latest on reaching the INbox and earning a response

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May
18

Security Alert: Phishing Attack Targeting the Email Industry


From the IN The Know Blog

We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system.

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Categories: Commentary View Comments

May
18

UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified


From the IN The Know Blog

Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients' inboxes by proving that it was a responsible and reputable email sender.

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Categories: News Return Path View Comments

May
17

Why Are My Emails Going to the Spam Folder? How Subscriber Complaints Affect Inbox Placement.


From the IN The Know Blog

Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that it is a two-way street as subscribers do have various ways to communicate back to the sender via email activity (opens, clicks), spam complaints and trusted subscriber voting. And these communications from the recipients can negatively affect your inbox placement causing your emails to be delivered to the spam folder.

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Categories: Explanation Best Practices View Comments

May
16

Everything You Know About Email Content Filtering is Wrong


From the IN The Know Blog

You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?

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Categories: Commentary Best Practices View Comments

 
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