Strength in Numbers

By Craig Swerdloff
VP and GM of Customer Acquisition Solutions

The strength and diversity of our publisher network makes the Postmaster Network one of the best places for marketers to reach their audience. This belief is hinged on the fact that the entire network is strengthened by the diversity of its many publisher members. It's a cliche, but the whole really is worth more than the sum of the parts.

So you can see why we are pleased to publicize the addition of a few premier publishers, which really add a lot to that whole sum. Return Path today announced that Forbes.com, Fotolog and TravelerID have joined the Postmaster Network. Together these sites will be contributing a great mix of consumers and business professionals who are proactively interested in communicating with marketers through email. They will also provide advertisers with additional lead generation opportunities through our WebLeads product.

These sites join current Postmaster Network all-stars like CNET, MSNBC, Dice.com and many more. What do all these sites have in common? They all want to create great subscriber experiences by including top-quality offers as part of their site registration. And they trust Return Path to provide that great experience.

Read more in the press release.