Holiday Cards c. 2007

By Matt Blumberg
CEO & Chairman

Every year, I get a daily flood of business holiday cards on my desk in the second half of December. Some are nice and have notes from people with whom we do business - clients, vendors, partners, and the like. Some are kind of random, and it takes me a while to even figure out who they are from. Occasionally some even come in with no mark identifying from whence they came other than an illegible signature.

And every year, I receive one or two email cards instead of print & post cards, some apologetic about the medium. Until this year.

I think I've received about 10-15 cards by email this month. None with an apology. All with the same quality of art/creative as printed cards. It's great! A good use of the email channel...much less cost...easier overhead for distribution...and of course better for the environment.

I wonder what made 2007 the tipping year for this?

As you ponder this, I'd like to wish you a very safe and happy holiday from Return Path!