Reminder: New CAN-SPAM Rules Take Effect on July 7

By Tom Bartel
Chief Privacy Officer

Have you updated your email systems to comply with the new CAN-SPAM rule provisions enacted by the FTC back in May? If not, you might need to put the Fourth of July cookout on hold. These rules are enforceable starting on July 7.

For a refresher on what is now required, see my previous post. You can also listen to a recording of our client-only live Q&A session with attorney Alan Chapell of Chapell & Associates. Of course that brings me to another point: if you haven't already, you really need to consult your legal counsel to get the details on what your specific situation requires. We aren't lawyers!
A few more resources for you:

• The CAN-SPAM Act: Requirements for Commercial Emailers
  


• FTC press release
  


• FTC's Documented Ruling
  


• MarketingSherpa article (lots of detail in this one, but it's only available until July 3)
  


• MarketingVox article, with link to resources from ExactTarget