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May
12
By Stephanie Miller
VP, Global Market Development
Resist opportunity. How's that for some counter-intuitive advice? In the wake of too many opportunities, too much data, and so many social networks, tools and conversations, how can marketers effectively set priorities, identify the most meaningful audiences and develop the necessary content needed to participate? This idea was posed by keynote speaker and Cluetrain Manifesto co-author David Weinberger. I believe the answer has to be in accepting that none of us can successfully test everything, so we must resist the urge to try everything, and at a micro-level embrace the fact that we will never be able to track, follow or participate in every customer or industry conversation. ...
Tell me moreCategories: Response
By George Bilbrey
President
I'm very pleased to announce the launch of another innovative email solution partnership as part of Return Path Certified Premium Services, our advanced set of technology and consulting solutions that helps marketers and publishers increase email revenue, engagement and deliverability. In partnership with 8Seconds, we're pleased to offer 8Seconds Optimizer, a tool that tracks customer behavior in real time, to juice up the results of your email campaigns. ...
Tell me moreCategories: News
8Seconds Partnership Is the Latest Certified Premium Services Offering From Return Path Designed to Help Marketers and Publishers Increase Email ROI
May 12, 2010 - Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with 8Seconds, multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative. ...
Tell me moreCategories: News
By Tom Bartel
VP Receiver and Certification Services
When it comes to privacy and behavioral tracking, the FTC has largely given the direct marketing and email marketing industries a mandate to "self regulate, or else." We've done a pretty good job of that as an industry, but this year we may see some additional attention paid to our success. You simply must be aware of these issues, and so I'm happy to invite you to join me at a DMA/Email Experience Council webinar with the FTC later this month. Attend to get the full scoop (see details and a discount code below). ...
Tell me moreCategories: News
May
11
By Jeremy McGuire
Product Manager
Today Return Path is pleased to announce that we have released four new mobile rendering views in Campaign Preview: iPhone, Nokia (Symbian), Blackberry Curve and Window Mobile 6.5. With these additional views, Return Path Campaign Preview will now offer views for the most popular operating systems worldwide. ...
Tell me moreCategories: News
May
07
By Melinda Plemel
Senior Receiver Relationship Manager
Back in the UK that is.
Recently Gmail won a legal dispute to get the name Gmail back to its rightful place ... with Google.
According to the BBC, Google was not allowed to use the "gmail.com" domain in the UK because of a trademark dispute. ...
Tell me moreCategories: Email Deliverability
May
03
by J.D. Falk
Director of Product Strategy, Receiver Services
Human communication takes many forms, from the dense poetry of Shakespeare's plays to the rigorous precision of IETF documents to the false apologies conveyed by emoticons. Metaphors seem like the greatest thing since sliced bread, while verbal puns can creep up on the unwary like a faux queue in arrears. But at the end of the day, when all is said and done, like a bull in a china shop, inaccurate cliches and colloquialisms can actually impede communication -- particularly technical communication.
Some of the terms I see floating around the industry are silly and annoying, but ...
Tell me moreCategories: Email Deliverability
Apr
29
By George Bilbrey
President
I'm very pleased to announce today that Return Path has hired Christine Borgia, formerly of AOL and Todd Herr, formerly of Time Warner Cable/Road Runner.
Many companies in the email industry lay claims to working with top ISPs and mailbox providers. Return Path, however, is one of the few that works for them as well. When we began work on the Return Path Reputation Data Network we imagined that gathering data from all the top ISPs and other large-volume email receivers would be a boon for our marketer clients. We could show them - in real time - what their sending reputation looked like. We created the Sender Score as a way to quantify that reputation and give them a metric to shoot for.
We quickly realized that this data was also extremely useful for ...
Tell me moreCategories: News
Email Industry Experts Bring Experience In the Complex, Massive, 24x7 Fight That ISPs Wage Against Spam and Messaging Abuse
April 29, 2010 - New York, NY - Return Path, the global leader in email deliverability and reputation management services, today announced that Christine Borgia and Todd Herr, email industry veterans, have joined the company.
Borgia, former head of the Postmaster team at global ISP AOL, and Herr, former Postmaster at Time Warner Cable/Road Runner, will work with Return Path's team of email/spam experts, including J.D. Falk, formerly of Yahoo!'s Postmaster Team, and Neil Schwartzman, long-time spam fighter, among many others. ...
Tell me moreCategories: Press Releases
Apr
28
By Margaret Farmakis
Senior Director, Response Consulting
The DMA (UK) recently released a Deliverability White Paper that is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it's likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return Path's Global Email Deliverability Benchmark Report, 2H 2009. With more than 130 million spam messages being broadcast every day, ISPs are struggling to protect their customers' inboxes and differentiate between ...Tell me more
Categories: Email Deliverability
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