Return Path Partners with Liveclicker

By George Bilbrey
President

Today we are announcing a partnership with Liveclicker, a video commerce company. Online video in general and video in email specifically are hot topics in the online marketing community. Liveclicker offers what we think is a really great service - basically they take away all the complexity of dealing with video across many different email platforms. Their technology, which involves video .gifs, works seamlessly no matter where your email is viewed.

This partnership is part of our new umbrella of services, Certified Premium Services, which combines ...

Categories: Email Deliverability

Return Path Debuts In-Email Video Via Partnership With Liveclicker

i>The Latest Certified Premium Services Offering From Return Path Designed to Help Marketers and Publishers Increase Email ROI with Seamless, Embedded Videos

April 21, 2010 - Return Path, the global leader in email deliverability and reputation management services, in partnership with Liveclicker, the early leader in the emerging video commerce segment, today unveiled an in-video email solution to give marketers, and other companies sending email, a seamless and simple way to send in-email video. ...

Categories: Press Releases

Mailbox Providers Suggest Collaboration with Senders

By Stephanie Miller
VP, Global Market Development

In a panel presentation here at Mediapost's Email Insider Summit, Yahoo! and Hotmail struck a very cooperative and collaborative tone for working with marketers and other senders as the two major global mailbox providers aim to expand their inbox products and spam filtering.

Carlo Catajan, Product Manager for Yahoo! Mail and Daniel Lewis, Sr. Product Manager for Microsoft Windows LIVE Hotmail both said ...

Categories: Email Deliverability

Return Path Certification: 1.8 Billion Inboxes Served

By Matt Blumberg
CEO & Chairman

Let's start with a really big number. An enormous number, actually.

90 trillion. That is the number of email messages sent in 2009 according to the Radicati Group.

And yes that is "trillion." With a "t."

The very bad news is that about 95% of that is spam. I've seen estimates as low as 80% and as high as 99%, but most sources cite 95%. Which still leaves 4.5 trillion non-spam messages sent in a year.

And you think your inbox is crowded.

The good news is that Return Path Certification is helping ...

Categories: Email Deliverability

Has Social Networking Surpassed Email?

By Ezra Fischer
Business Operations Analyst

As Return Path's resident Business Analyst, I have become a bit of a geek about data graphics. A great chart can be a transformative experience that reveals new and insightful ideas. A bad experience with a chart can leave you feeling confused, misled, aggravated, betrayed, (and blogging...) Case in point: a recent edition of Silicon Alley Insider's Chart of the Day email newsletter. It jumped out at me because ...

Categories: News

ClamAV and The Case of The Missing Mail

By Neil Schwartzman
Senior Director, Security Strategy, Receiver Services

Some email discussion lists were all atwitter yesterday, as Sourcefire's open-source anti-virus engine ClamAV version 0.94.x reached its end-of-life. ...

Categories: News

Take the DMA Client Survey And Get a Free Research Report

The DMA (UK) is in the midst of conducting its largest piece of research in the email sector this year. If you are a marketer in the UK I highly encourage you to spend just 6 minutes to fill out the survey. Taking part in research like this is a great way ...

Categories: Email Deliverability

Richard Gibson Elected to Key Leadership Role at the DMA (UK)

By Anita Absey
SVP Global Sales and Service

I am extraordinarily pleased to announce that Return Path's own Richard Gibson has been elected as the new chair of the Direct Marketing Association's (UK) Email Marketing Council (EMC). We've known for quite some time that Richard is a rock star within the world of email marketing. ...

Categories: News

Return Path Launches New Tool to Positively Determine Email Marketing Relevance

Facial Recognition System Uses a "Happy" Scale to Measure Subscriber Satisfaction

New York, NY - April 1, 2010 - Return Path announced today a new tool called Basic User-Level Live Subscriber Happiness Intelligence Tool that uses webcams and facial recognition software to determine the true relevance of email marketing communications. An advanced version also layers in brain wave and heart rate monitoring. The company plans to add in additional features throughout the year.

Email marketers will be able to use the tool to determine, in real time, how "happy" the recipient of the message is. By scoring this happiness measure across literally thousands of subscribers, marketers can improve their programs for greater response.

"This tool is really revolutionary. ...

Categories:

Debating Standards While the Sun Shines

by J.D. Falk
Director of Product Strategy, Receiver Services

The IETF -- the Internet Engineering Task Force -- is, simply put, the standards body for the internet. As a body, they've been responsible for nearly every technical protocol that makes the internet work, from TCP/IP and SMTP to more recent developments like IPv6 and OAuth.

It was a beautiful week to be in Anaheim, even in the ring of hotels surrounding Disneyland -- temperatures above 70 degrees F., clear blue Southern California skies, while more than a foot of snow landed on Denver. But the 1,200 attendees of the IETF's 77th meeting spent most of their time inside fluorescent-lit meeting rooms, engaged in deep engineering debates.

IETF is kind of the opposite of TED, that famous gathering of fast-talking deep thinkers. It still involves some of the smartest people in the world, but ...

Categories: News