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Email Deliverability Posts
May
03
by J.D. Falk
Director of Product Strategy, Receiver Services
Human communication takes many forms, from the dense poetry of Shakespeare's plays to the rigorous precision of IETF documents to the false apologies conveyed by emoticons. Metaphors seem like the greatest thing since sliced bread, while verbal puns can creep up on the unwary like a faux queue in arrears. But at the end of the day, when all is said and done, like a bull in a china shop, inaccurate cliches and colloquialisms can actually impede communication -- particularly technical communication.
Some of the terms I see floating around the industry are silly and annoying, but ...
Tell me moreCategories: Email Deliverability
Apr
28
By Margaret Farmakis
Senior Director, Response Consulting
The DMA (UK) recently released a Deliverability White Paper that is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it's likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to Return Path's Global Email Deliverability Benchmark Report, 2H 2009. With more than 130 million spam messages being broadcast every day, ISPs are struggling to protect their customers' inboxes and differentiate between ...Tell me more
Categories: Email Deliverability
Apr
21
By George Bilbrey
President
Today we are announcing a partnership with Liveclicker, a video commerce company. Online video in general and video in email specifically are hot topics in the online marketing community. Liveclicker offers what we think is a really great service - basically they take away all the complexity of dealing with video across many different email platforms. Their technology, which involves video .gifs, works seamlessly no matter where your email is viewed.
This partnership is part of our new umbrella of services, Certified Premium Services, which combines ...
Tell me moreCategories: Email Deliverability
By Stephanie Miller
VP, Global Market Development
In a panel presentation here at Mediapost's Email Insider Summit, Yahoo! and Hotmail struck a very cooperative and collaborative tone for working with marketers and other senders as the two major global mailbox providers aim to expand their inbox products and spam filtering.
Carlo Catajan, Product Manager for Yahoo! Mail and Daniel Lewis, Sr. Product Manager for Microsoft Windows LIVE Hotmail both said ...
Tell me moreCategories: Email Deliverability
Apr
20
By Matt Blumberg
CEO & Chairman
Let's start with a really big number. An enormous number, actually.
90 trillion. That is the number of email messages sent in 2009 according to the Radicati Group.
And yes that is "trillion." With a "t."
The very bad news is that about 95% of that is spam. I've seen estimates as low as 80% and as high as 99%, but most sources cite 95%. Which still leaves 4.5 trillion non-spam messages sent in a year.
And you think your inbox is crowded.
The good news is that Return Path Certification is helping ...
Tell me moreCategories: Email Deliverability
Apr
13
The DMA (UK) is in the midst of conducting its largest piece of research in the email sector this year. If you are a marketer in the UK I highly encourage you to spend just 6 minutes to fill out the survey. Taking part in research like this is a great way ...
Tell me moreCategories: Email Deliverability
Mar
31
Neil Schwartzman
Senior Director, Security Strategy, Receiver Services
Fake DNSBL operators nszones.com were today named on The Spamhaus Project website.
Nszones.com apparently lists IPs found in other DNSBLs, and charges five euros for delisting.
Senders and receivers should beware this enterprise; like scareware, those websites and popups that randomly inform you your computer is infected with a virus, and they can sell you the solution, NSZones gives legitimate DNSBL operators a bad name by publishing fake data, and charging you to get delisted.
DNSBL listings can be tricky ...
Tell me moreCategories: Email Deliverability
Mar
29
By Stephanie Miller, VP, Global Market Development
and
Neil Schwartzman
Senior Director, Security Strategy, Receiver Services
Have you ever wondered who in the world clicks on a spam email? Someone must be clicking, the thinking goes, or else spammers would have no economic incentive to keep blasting.
Turns out that we have seen the clickers, and they are us. Well, maybe not readers of this blog or employees of Return Path, but they are people like the consumers and business professionals on our marketing files and subscribed to our online services.
Nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam - including ...
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Mar
24
By Tom Bartel
VP Receiver and Certification Services
This week we are announcing an upgrade to the standards of the Return Path Certification program. We will no longer certify mail streams which are strictly comprised of "third-party marketing" email (e.g., email-based advertising that is not accompanied by content and is sent on behalf of a different company than the one to which the end user subscribed in the first place).
This upgrade in standards comes after listening to ...
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Mar
18
By Alex Rubin
Vice President of Business Development
Yahoo! Mail has been using the Return Path Certification whitelist as part of its filtering process for more than a year. So we're thrilled that our partners at Yahoo! Mail will begin automatically turning on images and links for our authenticated whitelist program members. Even better, this includes not only Yahoo! Mail webmail but also email hosted by Yahoo!, including BT Internet, Rogers, Bellsouth, SBC, and Rocketmail.
This is great news for the email universe for a couple of reasons: ...
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