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      Want to stay up-to-date on all of the latest news and research from Return Path's email deliverability experts? We'll send 'em as we post 'em. Usually 2-4 posts a week.


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      Email Deliverability Posts

      Dec
      21

      CAN-SPAM Act in Time for the Holidays

      By: Tom Bartel
      Chief Privacy Officer

      Just in time for the Holidays comes the FTC's "Effectiveness and Enforcement of the CAN-SPAM Act" report to Congress.

      Believe it or not it has been two full years since Can Spam was enacted. Part of the law was a requirement that the FTC issue a report on Can Spam's effect on the spam problem after two years. That time has come...

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      Categories: Email Deliverability

      When Senders Get Greedy

      By: Leslie Price
      Senior Product Manager;
      Accreditation Services

      As part of the Return Path team, I frequently do a review of a client's mailing practices by signing up as a user to their services. I create an account that is only used for that sender alone so that I can monitor their mailing practices and their use of my email address.

      One such client had worked very diligently for 6 months to improve their internal practices, but after that period of time, they decided to "share" my email address. I don't know the specifics of whether my address was sold, shared with a partner or affiliate, or brokered. But whatever the arrangement, after the address was "shared", I received...

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      Categories: Email Deliverability

      Dec
      15

      It's not your ESP - it's YOU!

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      By: George Bilbrey
      GM of Delivery Assurance

      We often hear complaints that a client's email service provider who provides them with their larger scale email delivery services is ruining their company's email deliverability rates. There is a tendency to point the finger to everyone other than in the mirror when looking at deliverability issues.

      The truth is, though, that as a marketer, you control nearly every facet of blocking and filtering that happens after you hit the "send" button on your campaigns. Various aspects of your email program can not be fixed by an ESP, you can begin by focusing internally on the following five...

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      Categories: Email Deliverability

      Dec
      14

      Email Marketing Pledge and Best Practices Guide

      By: Leslie Price
      Senior Product Manager;
      Accreditation Services

      This week, the Email Sender and Provider Coalition (ESPC), which is a trade association that focuses exclusively on the email industry, released an updated Email Marketing Pledge and Best Practices Guide.

      The updated Email Marketing Pledge reflects current regulatory terminology and permission definitions. The Best Practices Guide is designed to be a reference tool of standardized regulations and best practices for email communications. The guide covers...

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      Categories: Email Deliverability

      Dec
      07

      The Rumors of Email's Demise Have Been Greatly Exaggerated

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      By: Matt Blumberg
      CEO & Chairman

      It seems like there are signs of an email marketing renaissance left, right, and center these days. First, the industry has enjoyed significant growth this year. Every vendor I speak with in the space except for one or two is posting record numbers -- whether they sell data, technology, or services. And many vendors have been swallowed up by larger multi-channel CRM or DM companies for nice prices.

      Every marketer or publisher I speak with is investing more money into their email programs, and they are seeing stellar returns. In fact, their most persistent complaint is that...

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      Categories: Email Deliverability

      Nov
      16

      Update on Michigan and Utah Registries

      By: Tom Bartel
      Chief Privacy Officer

      I wanted to follow up on my earlier post last week regarding the Michigan Children's Protection Registry Act.

      First piece of information is that as of November 16, 2005, the state of Michigan now expects compliance with their Michigan Children's Protection Registry Act (2004 PA 241).

      While there was a pause in Lansing for the past two weeks, likely due to an FTC issued letter which addressed fundamental problems with the registry...

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      Categories: Email Deliverability

      Nov
      08

      Return Path and Postini Team Up on Email Accreditation

      brad.jpg
      Guest Blog
      By: Brad Feld
      Managing Director, Mobius Venture Capital

      Several weeks ago, Postini announced a new product called PTIN Access – enabling enterprises, solution providers, and OEMs to have access to the Postini Threat Identification Network.  PTIN is Postini’s real-time sender behavior analysis for email threat prevention and is the core for Postini's remarkable email security service (which I like to refer to as “magic” as this is what it’s like to go from a spam-filled inbox to no-spam at a flip of a switch.)

      Today, Postini announced that Return Path will use data from PTIN to support...Tell me more

      Categories: Email Deliverability

      Nov
      07

      Concerns with Utah and Michigan Registries

      By: Tom Bartel
      Chief Privacy Officer; Return Path, Inc.

      Like many in the email marketing world, I've been keeping tabs on the Child Protection Registry initiatives in Michigan and Utah. It has been difficult to watch an effort which was based in good intentions get implemented in such a painfully bad way. I had my suspicions that these state laws wouldn't go well and they really haven't.

      To summarize the situation, over a year ago Michigan and Utah quietly passed Child Protection Registry statutes. The laws in both states are very similar. Each intend to prohibit particular types...

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      Categories: Email Deliverability

      Oct
      26

      There Is No "Easy Button" for Mailers that Have Reputation Problems

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      By: George Bilbrey
      GM of Delivery Assurance

      A lot of our clients are surprised when they have delivery problems at top ISPs. They are opt-in marketers. The people who they are sending mail to have asked to receive these messages. They comply with the CAN SPAM act. What's the deal?

      The answer is that ISPs (particularly larger ISPs that have invested a lot of effort in private reputation systems) care more about the trouble that a mailer is causing their subscribers than they do about the mailer's permission practices. Reputation (as measured by mailers) matters. There are four drivers that most frequently...

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      Categories: Email Deliverability

      Oct
      25

      Laws of Unintended Consequences

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      By: Matt Blumberg
      CEO & Chairman

      A couple of months ago, I blogged about two well-intentioned but very unfortunate new laws on the books, one in Michigan and one in Utah, designed to protect children from advertising that's harmful to minors, but in fact full of unintended consequences.

      Today, the Detroit Free Press had a great article about how the law in Michigan is so poorly conceived and executed, that not only is it angering legitimate businesses, it's actually angering the parents...Tell me more

      Categories: Email Deliverability

       
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