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May
18
Security Alert: Phishing Attack Targeting the Email Industry
We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system.
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Categories: Commentary View Comments
May
18
UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified
Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients’ inboxes by proving that it was a responsible and reputable email sender.
Categories: News Return Path View Comments
May
17
Why Are My Emails Going to the Spam Folder? How Subscriber Complaints Affect Inbox Placement.
Return Path Account Manager
Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that it is a two-way street as subscribers do have various ways to communicate back to the sender via email activity (opens, clicks), spam complaints and trusted subscriber voting. And these communications from the recipients can negatively affect your inbox placement causing your emails to be delivered to the spam folder.
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Categories: Best Practices Explanation View Comments
May
16
Everything You Know About Email Content Filtering is Wrong
Consultant, Deliverability Consulting
You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?
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Categories: Best Practices Commentary View Comments
May
15
Two Ways Google is Integrating Email with Other Channels
Director, Response Consulting
This month I’d like to talk about how Google is integrating email with both search and social. For the past few months Google has been testing a feature that displays an email opt-in field in their paid search fields. MediaPost wrote about it at the end of last month. To see it for yourself, search for PetMeds. You’ll see the ad at the top followed by an email opt-in field pre-populated with your Gmail address if you have one. If you are not logged in with your Gmail account, it will just display “Email address.” They also ask for first name and have a link that does not link to a privacy policy, but simply explains what happens after submitting the form.
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Categories: Commentary View Comments
May
14
Email Engagement Rates of the Most Trusted Domains: How Do You Compare?
Director of Product Marketing for Engagement Solutions
Which top level domains (TLDs) are the most trusted and have the highest subscriber engagement? How does an email from a .com compare to an email from a .net, .edu, and .org? From which TLDs do consumers delete email without reading the most?
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Categories: Research View Comments
May
11
New Alert Warns of Malware Downloads Through Hotel Internet
GM/Chief Security Officer
Earlier this week the Internet Crime Complaint Center (IC3) released a new warning targeted towards travelers of the threat of malicious software injection on laptops through hotel internet connections. To me this was a little narrow and that we should broaden our thinking to include that general security and safe computing best practices should be observed when connecting to ANY wireless networks, not just hotel networks.
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Categories: Best Practices Commentary View Comments
May
10
Where Did My Email Go? Your Guide to Reaching the Inbox
Director, Professional Services
Please join me on May 24th for the American Marketing Association virtual event “The Evolution of Email: Essentials for Campaign Success.” This free virtual conference runs from 9AM to 4PM CDT and will be covering topics such as deliverability, design, list growth and new technologies.
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Categories: Webinar View Comments
May
9
Mobile Mobile Everywhere
Director, Professional Services, Response Consulting
In her excellent recent blog post, my colleague Stephanie Colleton delved into the findings of Return Path’s recently released mobile email viewership infographic. With almost 1/3 of marketing emails now being viewed on a mobile device, the key implication for marketers is to optimise their for these smaller, more portable environments, and Stephanie offered some great tips for how to achieve this for today’s campaigns.
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Categories: Commentary View Comments
May
8
Email+ Social: Viewpoints from Consumers and Marketers
Director, Response Consulting
For several months now, Stephanie Colleton and I have been writing about how email and social media are working together to improve marketing programs. From new social networks (Google+ and Pinterest) to how marketers are integrating the two channels, we’ve seen a variety of sophistication levels.
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