DMARC.org: A Giant Step Forward in the Fight Against Phishing

We are very excited today to announce our participation in the founding of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a working group aimed at stopping email-borne security threats through authentication. The working group, which is launching publicly today, is a coalition of 15 companies dedicated to this mission, including AOL, Google, Microsoft and Yahoo!

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Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing

Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily

New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.

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Return Path Teams up with BITS & FS-ISAC to Combat Phishing Against Financial Institutions

Today, Return Path is pleased to announce that we have entered into a partnership with the BITS (technology division of the Financial Services Roundtable) and FS-ISAC (Financial Services Information Sharing and Analysis Center) organizations to offer our proactive anti-phishing solution, Domain Assurance, to its members. You can read more about the partnerships here and here.

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Return Path Offers Free Access to Its Anti-Phishing Registry for BITS and FS-ISAC Members

New York, NY – January 18, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is providing access to its industry leading anti-phishing registry, free of charge to members of BITS, the technology policy division of The Financial Services Roundtable, and FS-ISAC (Financial Services Information Sharing and Analysis Center). Return Path’s offer enables members of these leading financial services organizations to proactively keep phishers, fraudsters and spammers from reaching the inboxes of their customers. Return Path will also be offering member organizations a 90-day free trial of its full Domain Assurance anti-phishing service, along with an email deliverability audit and discounted services. Learn more about the offer here.

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Help Us, Help You

Before becoming Chairman of the Direct Marketing Association, one of the things I’d noticed over the years was that the association didn’t have a ton of primary market research on itself, sort of a classic case of the cobbler’s children having shoddy shoes.

Today we are launching a new survey to help us establish a baseline for awareness and perceptions of all aspects of the DMA on behalf of all members of the marketing community.

Whether or not you are a DMA or EEC member …

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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Four Unpredictions for 2012

I like to make what I call “unpredictions” – the things I think won’t happen in the coming year. (You can see my 2011 version here and the reckoning of the same here.) Here are my four for 2012: 1. …

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2011 Unpredictions: The Reckoning

Every year I make a few “unpredictions” (the things I think won’t happen in the coming year) and I also reckon my prognostication from the previous year. Here were my unpredictions for 2011 and my assessment of how I did. …

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Ghosts of Christmas Past (Or, How to Avoid a Spike in Spam Complaints with Overly Aggressive Remarketing Tactics)

Earlier this month, I started receiving daily coupons from a golf retailer, who I shall refer to as The Golf Store (names have been changed to protect involved parties, and any similarity to an actual store is entirely coincidental). I have shopped at The Golf Store in the past, mostly to purchase Christmas gifts for family members. I’ve never signed up for their newsletter, and never received one until now, when out of nowhere they decided to start mailing me daily coupons. Yes, daily. Obviously, my first reaction was “Wow, they are so going to get blocked when people start complaining!” This was shortly followed by “Hmm, I wonder if there are any good coupons in here.” Don’t blame me, it’s the season for shopping!

But, let’s pretend for a moment that I’m Jane Average Consumer. As Jane A. Consumer, I am not happy to suddenly get emails from a store out of the blue, Christmas or not. I’m also not happy about the fact that they are sending me coupons every day. I like to shop and all, but really? And lastly, I am not happy that at the end of it all, they will probably continue to email me until I surrender and unsubscribe.

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