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May
16
Everything You Know About Email Content Filtering is Wrong
Consultant, Deliverability Consulting
You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?
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Categories: Best Practices Commentary View Comments
May
15
Two Ways Google is Integrating Email with Other Channels
Director, Response Consulting
This month I’d like to talk about how Google is integrating email with both search and social. For the past few months Google has been testing a feature that displays an email opt-in field in their paid search fields. MediaPost wrote about it at the end of last month. To see it for yourself, search for PetMeds. You’ll see the ad at the top followed by an email opt-in field pre-populated with your Gmail address if you have one. If you are not logged in with your Gmail account, it will just display “Email address.” They also ask for first name and have a link that does not link to a privacy policy, but simply explains what happens after submitting the form.
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Categories: Commentary View Comments
May
14
Email Engagement Rates of the Most Trusted Domains: How Do You Compare?
Director of Product Marketing for Engagement Solutions
Which top level domains (TLDs) are the most trusted and have the highest subscriber engagement? How does an email from a .com compare to an email from a .net, .edu, and .org? From which TLDs do consumers delete email without reading the most?
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Categories: Research View Comments
May
11
New Alert Warns of Malware Downloads Through Hotel Internet
GM/Chief Security Officer
Earlier this week the Internet Crime Complaint Center (IC3) released a new warning targeted towards travelers of the threat of malicious software injection on laptops through hotel internet connections. To me this was a little narrow and that we should broaden our thinking to include that general security and safe computing best practices should be observed when connecting to ANY wireless networks, not just hotel networks.
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Categories: Best Practices Commentary View Comments
May
10
Where Did My Email Go? Your Guide to Reaching the Inbox
Director, Professional Services
Please join me on May 24th for the American Marketing Association virtual event “The Evolution of Email: Essentials for Campaign Success.” This free virtual conference runs from 9AM to 4PM CDT and will be covering topics such as deliverability, design, list growth and new technologies.
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Categories: Webinar View Comments
May
9
Mobile Mobile Everywhere
Director, Professional Services, Response Consulting
In her excellent recent blog post, my colleague Stephanie Colleton delved into the findings of Return Path’s recently released mobile email viewership infographic. With almost 1/3 of marketing emails now being viewed on a mobile device, the key implication for marketers is to optimise their for these smaller, more portable environments, and Stephanie offered some great tips for how to achieve this for today’s campaigns.
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Categories: Commentary View Comments
May
8
Email+ Social: Viewpoints from Consumers and Marketers
Director, Response Consulting
For several months now, Stephanie Colleton and I have been writing about how email and social media are working together to improve marketing programs. From new social networks (Google+ and Pinterest) to how marketers are integrating the two channels, we’ve seen a variety of sophistication levels.
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Categories: Commentary View Comments
May
7
A One-Way Ticket, 5,371 Miles and 3 Emails That Made a Difference
Senior Director, Response Consulting
As an email marketing consultant working with clients to improve the performance of their email programs, I have spent a lot of time helping brands change the practices that negatively impact their inbox placement and response rates. While this is both challenging and interesting work, it’s also refreshing to shift focus and appreciate some great practices that marketers are using to stand out from the “grey mail” and marketing clutter, target their subscribers using accurate data and provide relevant messaging that drives engagement.
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Categories: Best Practices Commentary View Comments
May
3
Mobile Email Optimization and What to Consider
Director, Response Consulting
Earlier this week Return Path released an infographic on mobile email viewership. The infographic is full of interesting stats so I thought we’d talk about what they mean for your email program. It’s clear that mobile email viewing is skyrocketing. Remember the saying “You only get one chance to make a first impression?” Well, that is the case with email on mobile. 88% of people check their email on a mobile phone daily. Wow. But, 63% of Americans and 41% of Europeans would either close or delete an email not optimized for mobile. And of all mobile openers, only 2% would open an email on both their phone and on a desktop. That’s a scary stat for anyone sending out email that doesn’t look good or work well on mobile. If your email is not optimized for mobile viewing, you are likely missing your chance to connect with and convert your subscribers and your segment of non-responders will start to grow. Here are some initial steps to take to optimize your program:
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Categories: Best Practices View Comments
May
1
Return Path Infographic: “Email readership on mobile devices on track to surpass both webmail and desktop by end of 2012”
New Research Shows Mobile Moves Toward Platform Dominance, Feeds Email Obsession and Influences Behavior; Marketers on the Sidelines Could Lose Out
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Categories: Press Releases View Comments