Hotmail delivery issues? Think Sender Score Certified.

Today’s Email Insider column details three steps legit marketers should take to get delivered to Hotmail. It leaves off one of the most obvious — Return Path’s Sender Score Certified. Hotmail – and more than 150K other domains — use Sender Score Certified as a “safelist” to separate reputable senders from bad ones. If delivery to Hotmail is important to you, and you have a good email reputation, Sender Score Certified needs to be part of your delivery repertoire. It’s that simple.