Feb
2

Goodmail Shuts Down


return path
By Return Path

As most of the email industry has now learned, Goodmail announced to their clients that they are shutting down operations in a week’s time.

It is sad to see a start-up fail. Goodmail proved a worthy sparring partner over the last 8 years and we are no doubt a better company for having had them as a competitor.

Many people will be affected by this outcome, not least of which are Goodmail’s clients, who now find themselves unsure of how the shutdown might affect their email performance.

The first thing for anyone using a Goodmail IP needs to consider is what their reputation will be when they move to a new IP. Those clients using Goodmail through an ESP partner will probably find that provider has services to “warm up” the new IP to minimize the impact. Return Path also offers this service and we are happy to help out there.

Of course many of Goodmail’s CertifiedEmail clients are likely to be eligible for Return Path’s Certification Program. To help minimize the impact of the Goodmail shut down, we are offering current Goodmail clients an expedited application process and a managed transition service. If you are sender with a stellar reputation you should continue to enjoy the privileges of high inbox placement rates. Email us at certification@returnpath.net to find out how to get started.

If you are current Return Path client (Certified or not) who is using Goodmail and you have questions about how the shut down might affect you, reach out to your Account Manager. We will work to help you and minimize any disruption to your business.

  • Adam

    Since losing Yahoo, their product really lost any of its bite. However without competition i hope that Return Path keep up a good service and don't get lazy

  • Brijendra Dharampuria

    I am not a member of Goodmail but my business partners are long term member of it. It may be good news for them that you are going to offer them eligible for Return Path’s Certification Program. However there may be lots of query in their mind for your programs because they were using Goodmail service for many years.
    Visit me: http://in.linkedin.com/in/vind...

  • It's extortion plain and simple RP and Goodmail. If a sender has "stellar reputation" then WHY do they need to pay to get in?

    Please just tell me that

  • J.D. Falk

    Certification adds certainty. If your mail is Return Path Certified, you can be far more certain that it'll be delivered to the recipient's inbox than you could without the certification.

    But that doesn't mean your mail will be blocked or deleted if it isn't certified. The vast majority of email that reaches users' inboxes was sent without any type of certification or whitelisting. Nobody had to pay. That's just how email works, always has been.

  • Can you call them a startup after 8 years? I'd say that seemed insulting, except that I often described them as a protection racket.

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