Return Path Opens Offices in Hamburg and Appoints Jan Niggemann as Director, Business Development in Germany

Return Path continues its global expansion with the appointment of Jan Niggemann as Director, Business Development for the German, Swiss and Austrian markets, based from Return Path’s newly established offices in Hamburg.

Jan Niggemann is an expert in digital marketing and a sales specialist with international experience, having held senior leadership positions with the Cedant Marketing Group, Bertelsmann AG (Arvato Services) and eMail-Marketing specialist Emailvision, where he served as Country Manager Germany, building up the market. Before coming to Return Path, Jan Niggemann was Chief Sales Officer at the Instore-Marketing specialist The Instore Media AG. In his new role, Jan Niggemann will aim to grow Return Path’s customer base, which already counts over 2,000 of the world’s best-known brands, by introducing a complete portfolio of email deliverability solutions to German email marketers.

“We are delighted about Jan Niggemann’s decision to bring his expertise and email marketing experience to Return Path. We are sure that his creative ideas and his rich background in business development and sales will be a great help for rapidly gaining market share. In addition to ourselves, our customers and partners will profit substantially from his excellent skills and his practical knowledge he will bring to the new position,” says Matt Blumberg Co-Founder, Chief Executive Officer & Chairman at Return Path.

“I am looking forward to accepting the new challenge at Return Path,” said Jan Niggemann about his appointment. “B2C and B2B marketers today face some critical challenges when it comes to email marketing; the proliferation of spam practices, poor sender reputation and phishing and spoofing attacks are all threatening the overall effectiveness of email as a marketing channel. Email campaign performance is continuously on the decrease and more and more legitimate business-critical emails never reach the inbox. These are the exact issues we can and will address at Return Path through our software tool suite and professional services offering.”