Richard Gibson Elected to Key Leadership Role at the DMA (UK)

I am extraordinarily pleased to announce that Return Path’s own Richard Gibson has been elected as the new chair of the Direct Marketing Association’s (UK) Email Marketing Council (EMC). We’ve known for quite some time that Richard is a rock star within the world of email marketing. …

Tell me more

Categories: News View Comments

Practicing What We Preach

We’re big fans of promoting email marketing best practices. We specialize in helping our clients understand what they need to do to manage their reputations, and improve their inbox deliverability. Deliverability directly affects your ROI, and the success of your email programs. Now more than ever, email marketers need to do everything they can improve clicks and conversions.

We try to practice what we preach, and that brings us to a best practice that we are implementing today. We are very excited to announce the launch of the Return Path Preference Center. We realize the imperative of sending email that your subscribers actually want, and we’ve always tried to send you relevant messages. And of course we always promptly honored opt-outs. But, now we’re making it easy for you to get the messages you want and to opt out of those you don’t, in one centralized place. The choice is yours. And you can change your mind whenever you want.

Check out our Preference Center now, and get ready to receive relevant, timely email that you WANT. …

Tell me more

Categories: News View Comments

You Like Us, You Really Like Us!

Our good friends at Epsilon have released a new consumer study about email that should make the hearts of all email marketing professional sing! It turns out that email marketing – the much-maligned, eternally unloved tactic – is actually quite loved by consumers.

In fact, an astonishing 57% of consumers agreed with the statement “My impression of companies from which I purchased products/services is positively improved when I receive email from them.” This is really great news and definitely shows the power this channel has to move the needle for business.

The study also has some interesting data that marketers should heed when they consider their metrics for success. …

Tell me more

Categories: Commentary View Comments

Clients, We Hear You!

We take our clients seriously here at Return Path. When they have a problem, we’ll do our best to fix it. When they have a great idea we look into how we can make it happen.

Part of taking clients seriously, of course, is taking every opportunity to listen to them. Which means we try to make it easy for our clients to talk to us. And so Return Path is announcing our User Group Meetings for this year, hosted in each of our three US offices: Broomfield, CO; Mountain View, CA; New York, NY.

Clients, want to be the first to hear insider information about industry trends and corporate news? Want to know …

Tell me more

Categories: News View Comments

Return Path's Anniversary: Nine is Fine

On Saturday Return Path celebrated its ninth anniversary. I hope you’ll indulge me a bit as I go ahead and admit that I am biased, of course, but that I think this year may be our best yet.

A few highlights …

Tell me more

Categories: News View Comments

An Email Study Compendium

While the title sounds a bit like an existential crisis, Mark Brownlow’s “Why do email marketing” is a must-read post for anyone involved with email today. It is stuffed with stats from …

Tell me more

Categories: Commentary View Comments

Join us for IN: The Email Reputation Conference

By now every marketer understands that email that doesn’t make it to the inbox doesn’t generate response. And most marketers also understand that the key to getting to the inbox is having a stellar sender reputation.

If it’s that simple why does so much opt-in, commercial email still not get into the inboxes of the customers who requested it?

Because while sender reputation is a simple concept …

Tell me more

Categories: Commentary View Comments

It's Client Appreciation Week at Return Path!

We have something big to say…

THANK YOU CLIENTS!

This week is about you! All this week everyone at Return Path is making an extra effort to recognize our clients, who are valued members of the email community.

Thank you for your positive contributions to the email universe. Thank you for your efforts to provide effective, relevant email to your customers. Thank you most of all for your partnership and willingness to allow us to show you the “path” to inbox nirvana.

Tell me more

Categories: News View Comments

Influence the Future of Email Marketing

Our good friends over at Forrester are fielding a survey for email marketing professionals aimed at getting a handle on how email is used in companies today. This is a great opportunity for you to have your voice heard – Forrester’s research has a huge influence in the marketplace of ideas. Plus, taking the survey gives you access to the aggregate data. …

Tell me more

Categories: Commentary View Comments

Give Your Subscribers Options Sooner Rather Than Later

Our friends over at Silverpop have a new study out on how top internet retailers use email marketing. We were most intrigued by this stat:

“And the most surprising finding: one out of five companies that didn’t offer recipients any choices when they opted in to receive emails did give recipients choices when they tried to opt out. As a last ditch effort to keep subscribers on board, these companies offered to send less often or send different types of content.”

This strikes us a very risky strategy, for three reasons:

1. As Bill Nussey at Silverpop points out, this tactic can hurt deliverability if your recipients use the “this is spam” button rather than the unsubscribe button to stop getting content that isn’t interesting to them. …

Tell me more

Categories: Commentary View Comments