Go West! Return Path Experts Head to Dallas

Last week I wrote about Return Path’s Email Expert Seminar heading to Denver, Colorado. Well, in that same week we are also making a stop in Dallas, Texas.

The agenda for both seminars has been created to be super-informative and ultra-interactive. First, you will hear from our own email experts – Stephanie Miller, George Bilbrey and Bonnie Malone Fry – as they give you the lowdown on email reputation, subscriber experience and acquisition strategies. We then move into roundtables where you’ll get to ask our experts the questions that keep you up at night. Our experts, along with your colleagues at the table, will help you think through new tactics to achieve your email marketing goals.

We’ve also lined up two great speakers in Dallas. …

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Rocky Mountain High

Last month we took our best email experts and hit the road to bring fresh, new marketing ideas to San Francisco and Los Angeles. This month we embark on the next leg of the tour.

Next stop is the Mile High City on May 27. Not only will you learn best practices from our expert team of Return Pathers, but you will get first hand knowledge and advice from other email marketers just like you. On tap for Denver, are email marketers from Memolink, Shop at Home, Sierra Trading Post and LifePics who will share their experiences on how they cope with everyday email challenges to drive revenue for their businesses. Best of all, it’s a great opportunity for you to get your specific questions answered one-on-one during our email expert roundtables.

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Get Fresh, New Email Ideas: Expert Seminars

So you are sitting at your desk, staring at your email promotion calendar thinking “Is there a single new idea left in the world? What do my subscribers really want? What are the newest rules for getting to the inbox? What are other marketers doing to get out of the rut?”

If this describes you, then you need to come to Return Path’s Email Expert Seminars . The smartest minds in email today will be on hand to give you a fresh perspective on email. You’ll view the world from the perspectives of subscribers, ISPs and your fellow marketers. You’ll also get a fresh perspective on email acquisition and learn some bold new ways to apply those same old best practices.

Our experts are coming to …

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Around Town: Return Path is Chatting It Up at the Tradeshows

We’re painting the town red at the some of the trendiest conferences around. Will you be there too? If so, come talk shop with us. We love to talk about email. Sit in on one of our expert sessions, schedule a meeting while you are in town or just come and say ‘hi”. No “B” list here. Everyone is an “A” in our book. Check out where we’ll be.

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Getting Buzzed about Email Marketing at the DMA

We are big fans of the DMA Annual Conference. It always provides the perfect environment to meet with clients and partners – and to meet new ones. We hope to see you this year.

We will be at booth #1541 and will be turning our space into a cozy Return Path Cafe. Take a break from the hustle of the show and stop by for a free steaming latte! We would love to hear what’s on your mind and answer your most pressing questions about email and online practices influencing your bottom line.

Want a more personalized consultation in Chicago? We will be providing customized mini-sessions for select clients and prospects on improving email deliverability, building customer bases and increasing response rates. These sessions

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A Seat at the Table: Matt Blumberg Wins the Mal Dunn Leadership Award

I am so pleased to announce that our very own Matt Blumberg has been awarded the Direct Marketing Club of New York’s Mal Dunn Leadership Award. This award was created to recognize outstanding contributions to the direct marketing industry. Past recipients include Lester Wunderman, John Caples, Jonah Gitlitz, Robert Wientzen and Ed Burnett.

We are excited about this award for two reasons. First, we obviously think Matt is pretty smart guy and that the contributions he’s made to email have had a huge impact on the direct marketing industry. But perhaps more importantly, we believe that the DMCNY’s recognition of those contributions signals a change in how interactive marketing is viewed by traditional direct marketers. This trend actually began last year when …

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A Brand New View

By: Anita Absey
VP Sales & Marketing

I woke up today with a new way to look at the email industry, Return Path, and my role in both of them. No longer am I just focused on sales and client development – today, I add marketing to the mix. As Matt wrote yesterday, with Jennifer Wilson’s departure I become the SVP of sales and marketing, and I am more than ready to embrace the new challenges and opportunities that role brings.

I’ll be looking for ways to synergize our sales and marketing efforts – making both of them more effective. I’ll also be on a mission to expand my view of the email world under the marketing lens. I’m sure there will be lots of “ah-ha” moments as I discover what I know, what I don’t know, and all the things in between.

For my peers out there for whom this is old hat – tell me what to avoid, and maybe share a few gems. Tell me …

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A Welcome Addition to the Return Path Team

By: Anita Absey
VP Sales and Account Development

We are delighted to have Dennis Malaspina join our Postmaster Direct team. His offline and interactive experience will be a tremendous asset to our customers, and will continue to help us expand the suite of online acquisition solutions we provide to the market.

Dennis will have the opportunity to continue to build our existing sales and client development team, and will have a strong voice in our ongoing database development and enhancement efforts.

His positive impact on the organization is already palpable…

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