Christine Borgia
Senior Director, Email Intelligence Group
Christine Borgia joined Return Path in April of 2010 to help bridge the gap between email marketers and mailbox providers. Her team works to educate and inform Return Path about mailbox providers, anti-spam, and email technology trends, as well as to educate receivers about everything Return Path has to offer. Her team also serves and supports the Return Path Receiver Alliance. Prior to joining Return Path, Christine spent seven years fighting spam for AOL where she led a team of individuals dedicated to keeping the bad stuff out and another team dedicated to letting the good stuff in. She brings her deep understanding of what it takes for a mailbox provider to manage spam and uses it to help Return Path create industry-leading products and services for ISPs, mailbox providers and other large-volume email receivers.

Dec
7

Ghosts of Christmas Past (Or, How to Avoid a Spike in Spam Complaints with Overly Aggressive Remarketing Tactics)


Christine Borgia
By Christine Borgia
Senior Director, Email Intelligence Group

Earlier this month, I started receiving daily coupons from a golf retailer, who I shall refer to as The Golf Store (names have been changed to protect involved parties, and any similarity to an actual store is entirely coincidental). I have shopped at The Golf Store in the past, mostly to purchase Christmas gifts for family members. I’ve never signed up for their newsletter, and never received one until now, when out of nowhere they decided to start mailing me daily coupons. Yes, daily. Obviously, my first reaction was “Wow, they are so going to get blocked when people start complaining!” This was shortly followed by “Hmm, I wonder if there are any good coupons in here.” Don’t blame me, it’s the season for shopping!

But, let’s pretend for a moment that I’m Jane Average Consumer. As Jane A. Consumer, I am not happy to suddenly get emails from a store out of the blue, Christmas or not. I’m also not happy about the fact that they are sending me coupons every day. I like to shop and all, but really? And lastly, I am not happy that at the end of it all, they will probably continue to email me until I surrender and unsubscribe.

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Apr
20

Bulking at Gmail and Hotmail


Christine Borgia
By Christine Borgia
Senior Director, Email Intelligence Group

Some of our clients have recently inquired about increased bulking at Gmail and Hotmail. Additionally, senders and ESPs throughout the email marketing industry have noticed an increase in bulking at Gmail and bulking and deferrals at Hotmail.

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