Case Study: IHG Optimizes and Secures Email Channel with Return Path

For the world’s largest and most valued brands email is both vital to success and also extremely complex.

Take, for example, our client IHG (Intercontinental Hotel Group). They are the world’s largest hotel group with more than 4,480 hotels and offering more than 658,000 guest rooms in 100 countries and territories. They manage a portfolio of seven hotel brands, as well as Priority Club Rewards, the world’s first and largest hotel loyalty program with over 63 million members around the globe.

Needless to say, they have a lot of email addresses. And email is fundamental to their marketing efforts.They use email to improve customer satisfaction and increase loyalty.

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Categories: Best Practices How-To View Comments

Gmail’s New Approach to Protecting Readers Against Phishing

Spoofing and phishing are on the rise. According to the RSA, more than 260 million emails were sent to consumers every day. A 2010 Symantec report shows more than 95 billion phishing emails were projected to be sent. Of these fraudulent messages, a significant percent of spoofing is for mailbox providers.

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New Complaint Feedback Loops Available from Synacor and FastMail

Continuing the growth of our global Receiver Alliance, Return Path is pleased to announce the deployment of two new feedback loop services for our partners Synacor and FastMail. With the addition of these services, Return Path now hosts and manages 10 of the 13 public complaint feedback loops available today.

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The Newest Return Path Study Explains Why I Keep Talking about Reputation

I’ve been writing about reputation and why it’s so important on this blog for years (the first recorded instance is from back in 2006). I’ve explained why you need to pay attention to reputation, and I’ve even called reputation the “King” (83% of the time).

Why do I think your reputation so important? Before I answer that question, let’s start with a more fundamental one – why is inbox placement important?

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Categories: Best Practices Return Path View Comments

Join Me for Email Authentication Training at the Online Trust Alliance Academy

I’m headed off to Chicago next week, excited to attend the OTA Academy training program. The OTA Academy is a comprehensive full-day email authentication training program designed to aid email administrators, security professionals and interactive marketers to implement authentication so they can prevent and detect email spoofing, phishing and brand exploits.

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Categories: Best Practices Return Path View Comments

New Intelligence Data Drives the Latest Release of Our Deliverability Monitoring Suite

Today, I am proud to announce that by listening to our clients and the marketplace, we have made some major enhancements to our Deliverability Monitoring Suite, providing email marketers with the information they need to more effectively get into the inbox, increase response rate and provide more visibility and insight into subscribers and ISP filtering.

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Categories: News Return Path View Comments

Email Security Expert Sam Masiello Joins the Return Path Team

In conjunction with our launch today of Domain Assurance, an anti-phishing/spoofing service designed to block fraudulent emails before they reach consumers’ inboxes, we also wanted to take a moment and welcome Sam Masiello to the Return Path team.

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Categories: News Return Path View Comments

Return Path Research Shows Trusted Brands Are Wide Open to Phishing Attacks. Domain Assurance Can Change That.

Has your brand ever been the victim of a phishing attack at one of the major ISPs? If you are tempted to think “No way, not my company” I’m willing to bet, based on our most recent research, that you are wrong.

Return Path research found that little more than half of IPs with Sender Scores over 80 passed DKIM. That’s a low number for some of the best senders in the world, especially since DKIM was developed to help protect senders email from being compromised.

How do you know if you are protected? We can help.

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Categories: News Return Path View Comments

Welcome to Received:

I am proud to formally announce the launch of a new blog from Return Path featuring conversations about email technology and security. Welcome to Received:

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