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May
9
Mobile Mobile Everywhere
Director, Professional Services, Response Consulting
In her excellent recent blog post, my colleague Stephanie Colleton delved into the findings of Return Path’s recently released mobile email viewership infographic. With almost 1/3 of marketing emails now being viewed on a mobile device, the key implication for marketers is to optimise their for these smaller, more portable environments, and Stephanie offered some great tips for how to achieve this for today’s campaigns.
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Categories: Commentary View Comments
Apr
24
New White Paper: Return Path and the Direct Marketing Association UK Highlight a Tidal Shift in Email Deliverability
Director, Professional Services, Response Consulting
The Direct Marketing Association (DMA) UK and Return Path, have launched a new White Paper uncovering the latest data and trends on email deliverability, produced collaboratively by the DMA Email Marketing Council, and with key inputs from Return Path’s own …
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Categories: Best Practices Commentary Research View Comments
Mar
12
Valentine’s Day campaigns show email turn-offs
Director, Professional Services, Response Consulting
After my Valentine’s Day analysis of online dating sites and what’s so great about their email, I decided to compare their performance around the holiday to a sample of retail marketers to measure the effectiveness of these sorts of big seasonal marketing drives.
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Categories: Commentary Return Path View Comments
Feb
17
Love is in the air… but not always in the inbox
Director, Professional Services, Response Consulting
Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.
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Categories: Best Practices Commentary View Comments
Nov
3
12 Days of Christmas: Silent Night (and Day!) – When Your Subscribers Stop Engaging
Director, Professional Services, Response Consulting
In my previous contribution to this series, I talked about how email marketers should implement a re-activation strategy as part of a broader approach to drive up subscriber engagement. Engagement metrics are now playing an important role in informing ISP filtering decisions. Inactive addresses are also costing you money to broadcast, and – to add insult to injury – they are diluting your campaign performance metrics too. Tell me more
Categories: Best Practices View Comments
Oct
17
12 Days of Christmas: Scrooge Isn’t The Only Complainer At Christmas Time!
Director, Professional Services, Response Consulting
For any email marketer, having a good sender reputation is the first building block in ensuring that your marketing emails achieve delivery to your subscribers’ inboxes. Sender reputation is used by ISPs, spam filter vendors, and corporate domain administrators as …
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Categories: Best Practices View Comments