Joanna Roberts
Return Path Account Manager
Joanna Roberts is an account manager at Return Path. Joanna has over six years of experience in online marketing, and regularly advises companies on email marketing strategy, deliverability, and compliance standards. She enjoys blogging and leading webinars, specializing in the topics of email marketing best practices and strategy, and is often encouraging marketers to push the envelope on their email efforts with new ideas and initiatives.

May
17

Why Are My Emails Going to the Spam Folder? How Subscriber Complaints Affect Inbox Placement.


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By Joanna Roberts
Return Path Account Manager

Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that it is a two-way street as subscribers do have various ways to communicate back to the sender via email activity (opens, clicks), spam complaints and trusted subscriber voting. And these communications from the recipients can negatively affect your inbox placement causing your emails to be delivered to the spam folder.

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Categories: Best Practices Explanation View Comments

Feb
12

Complaints: Why do they happen, and what can I do about them?


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By Joanna Roberts
Return Path Account Manager

Complaints happen. It’s just one of those necessary evils of being an email marketer. However, they don’t have to be evil. In fact, I see them as a great way to learn from our subscribers and continually improve upon our …

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Sep
12

How Your Email Deliverability is Affecting Your Overall Revenue


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By Joanna Roberts
Return Path Account Manager

In the perfect world, 100% of your emails would make it to your subscribers’ inboxes with no trouble at all. Your subscribers would receive your beautifully designed emails with all images and links enabled, and would spend all morning reading and clicking on your emails.

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Categories: Best Practices How-To Return Path View Comments