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Feb
20
Authentication, Reputation & Accreditation: The Three Pillars of Email Deliverability
Senior Product Manager, Accreditation and Consulting Services
Here at Return Path, we’re constantly thinking & talking about reputation, authentication, and accreditation as the best way to achieve maximum deliverability. These three elements work in tandem to help ISPs better identify and ascertain whether the mail you send should reach the inbox of their subscribers.
With spam, phishing and spoofing proliferating the internet airwaves, delivery rates for legitimate marketers have been compromised. As a result, marketers must take extra steps to ensure the success of their email programs by differentiating themselves from the fraudsters and spammers. To do so, they should integrate these three methods into their overall email strategy to achieve campaign success.
Categories: Commentary View Comments
Dec
21
When Senders Get Greedy
Senior Product Manager, Accreditation and Consulting Services
As part of the Return Path team, I frequently do a review of a client’s mailing practices by signing up as a user to their services. I create an account that is only used for that sender alone so that I can monitor their mailing practices and their use of my email address.
One such client had worked very diligently for 6 months to improve their internal practices, but after that period of time, they decided to “share” my email address. I don’t know the specifics of whether my address was sold, shared with a partner or affiliate, or brokered. But whatever the arrangement, after the address was “shared”, I received…
Categories: Commentary View Comments
Dec
14
Email Marketing Pledge and Best Practices Guide
Senior Product Manager, Accreditation and Consulting Services
This week, the Email Sender and Provider Coalition (ESPC), which is a trade association that focuses exclusively on the email industry, released an updated Email Marketing Pledge and Best Practices Guide.
The updated Email Marketing Pledge reflects current regulatory terminology and permission definitions. The Best Practices Guide is designed to be a reference tool of standardized regulations and best practices for email communications. The guide covers…
Categories: Commentary View Comments