Matt Rausenberger
Sr. Director, Deliverability Consulting
As Sr. Director of Professional Services, Matt Rausenberger leads a team of the email industry's thought leaders responsible for providing email deliverability consulting to the world's top marketers. Matt's team is charged with working together to define industry best practices, solve complex deliverability issues and develop new tools and techniques for achieving the highest deliverability possible for Return Path's clients. Prior to joining Return Path, Matt was the Chief Operating Officer for MindWorks, a professional services firm providing enterprise software consulting to numerous Fortunate 100 clients. Under Matt's leadership, MindWorks was twice named to Inc. Magazine's list of Top 500 Privately Held Companies and was recognized as one of the fastest growing privately owned companies in Northern Colorado. Additionally, Matt spent nine years at Cisco Systems as Senior Manager in Corporate Marketing and was an application developer and data analyst at Apple Computer for three years. Matt is the co-chair of the Deliverability and Compliance Roundtable at the Email Experience Council. He received a B.B.A. in Management Information Systems from the University of Texas at Austin. Prior to joining Return Path, Matt was the Chief Operating Officer for MindWorks, a professional services firm providing enterprise software consulting to numerous Fortunate 100 clients. Under Matt's leadership, MindWorks was twice named to Inc. Magazine's list of Top 500 Privately Held Companies and was recognized as one of the fastest growing privately owned companies in Northern Colorado. Additionally, Matt spent nine years at Cisco Systems as Senior Manager in Corporate Marketing and was an application developer and data analyst at Apple Computer for three years. Matt received a B.B.A. in Management Information Systems from the University of Texas at Austin.

Nov
15

A Marketer’s Field Guide to B2B Inboxes


mattrausenberger

Sending email to corporate mailboxes has some unique challenges. You can have the best sending reputation in the world with consumer ISPs but find your email bulked or blocked by numerous corporate filters. The reason for this is that many businesses implement and administer their own email infrastructure and customize it based on their specific needs. These IT staffs have a plethora of hardware and software filtering options at their disposal and can configure them to their heart’s content. It can be very challenging to predict how your email will be handled from one business to another – even if they are using the same message filters.

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Categories: Best Practices Standards View Comments