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Oct
21
A Marketer’s Field Guide to Cloudmark Email Filtering
Most marketers are not familiar with Cloudmark because they don’t host mailboxes nor do they operate under a recognized domain like hotmail.com or yahoo.com. However, they do provide anti-spam, phishing and virus protection to email providers covering over 1.6 billion mailboxes worldwide and are therefore a significant factor in getting your email delivered to your subscribers.
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Categories: Best Practices Explanation View Comments
Sep
13
A Marketer’s Field Guide to Comcast Inboxes
Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.
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Categories: Best Practices Commentary Explanation Return Path View Comments
Aug
16
A Marketer’s Field Guide to AOL Inboxes
You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes.
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Categories: Best Practices Commentary Explanation View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
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Categories: Explanation View Comments
Jul
12
A Marketer’s Field Guide to Microsoft Hotmail Email Inboxes
Microsoft is the largest email provider in the world hosting over a billion mailboxes with 350 million active users. More than 8 billion emails are handled each day with 30-35% of those emails making it to the inbox. 1 Microsoft’s brands and domains include Windows Live Hotmail (hotmail.com), MSN (msn.com) and Windows Live (live.com). The most popular domain of the three is by far Hotmail.
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Categories: Explanation View Comments
Jun
23
A Marketer’s Field Guide to Yahoo! Inboxes
Yahoo! Mail was one of the first free webmail providers to hit the market and is one of the three largest providers in the world with 280+ million users. If you include some of the smaller providers that utilize the Yahoo! infrastructure such as AT&T and BellSouth there are 320+ million users. Even though they are one of the oldest and biggest ISPs in the market they have continued to attract and cater to a relatively young social audience compared to other free webmail providers. Yahoo!’s anti-spam team is also one of the most active and responsive groups in the industry when it comes to clear communications and responsiveness to senders.
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Categories: Explanation View Comments
Jun
23
A Marketer’s Field Guide to ISPs and Deliverability
Email marketers are intensely focused on ROI for their marketing dollars. Maximizing the number of clicks, opens and conversions is the primary method that ROI is measured for most marketers. However, maximizing all of these response metrics requires that your email is delivered to your subscribers’ inbox by the ISPs (Internet Service Providers). This metric is commonly referred to as deliverability or inbox placement rate.
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Categories: Explanation View Comments
May
18
That Cloud Looks Ominous
I’ve been seeing a few posting about Amazon EC2 Cloud lately, most recently from Word to the Wise about a the experience of Reddit.
In fact, we have had a couple clients that recently have explored this option and found themselves in difficult situations with ISPs and DNSBLs not wanting to accept mail being sent by Amazon EC2 IPs. In one example, the marketer spent a great deal of time getting set up with Amazon EC2 and the first email launch was blocked by a number of ISPs as well as being listed with a major blacklist. …
Categories: Commentary Commentary View Comments
May
7
Gmail is back …
Back in the UK that is.
Recently Gmail won a legal dispute to get the name Gmail back to its rightful place … with Google.
According to the BBC, Google was not allowed to use the “gmail.com” domain in the UK because of a trademark dispute. …
Categories: Commentary Commentary View Comments
Jan
8
New Postmaster Page at BlueTie
Congratulations to our partners at BlueTie for launching a new postmaster site (http://postmaster.bluetie.com). If you don’t recognize the name BlueTie, you are most likely familiar with one of their biggest domains – excite.com. BlueTie is the leading provider of hosted email and calendaring solutions for small to mid-sized businesses (SMBs) and service providers worldwide.
We have mentioned that many ISPs and mailbox service providers have launched postmaster sites in past posts, but what is special about this one?
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