Return Path joins Signal Spam

Return Path has been working relentlessly to improve email for both Marketers and ISPs since 1999 by championing inbox standards and helping to make email work better by scoring and certifying email senders from around the world.

Today we are the world’s leading inbox deliverability solution and our clients include Fortune 500 firms, online retailers, publishers, market researchers and catalogers across many different industries. Our data is used by most of the largest email providers worldwide.

Despite these accomplishments, one of our core beliefs remains to be that no one company can solve all the problems currently facing email today, but a collaborative method involving as many participants from the entire email eco system will get us closer to it, faster. This is why Return Path is heavily involved with international industry organizations such as MAAWG, OTA, and EITS in their quest to implement best practices, every step of the way.

Return Path has also worked closely with the French non-profit association, Signal Spam for several years now and recently made the decision to join their first line of defense for French Inboxes…

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Return Path Partners with Foro Abuses to Bring Certification to Spain

I am very pleased to announce today a unique partnership between Return Path and Foro Abuses, a cooperative of ISPs in Spain. (You can learn more about them on their website in Spanish and English.)

Foro Abuses has for some time now run a whitelist aimed at reducing false positives and protecting Spanish email recipients from spam. When they learned about the Return Path Certification program and the high standards we place on our Certified level of whitelisting they were eager to include those senders on their whitelist. This is great news for marketers who are sending email into Spain. We have now added access to 16 million Spanish inboxes.

This is another step in our ongoing efforts to expand Return Path Certification around the world. …

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Spamming in Ireland Just Got Expensive

According to the Irish Minister for Communications, Ireland now has one of Europe’s most stringent anti-spam enforcement regimes in place. A new law in Ireland will now fine serious breaches up to 250,000 euros, or 10 percent of the offending company’s turnover.

It is refreshing to see more governments around the world taking the spam issue seriously but only a tiny fraction of the spam received by Irish citizens is actually sent by Irish spammers. Unfortunately, even if Irish offenders are caught and prosecuted the problem will not go away because spamming is a global criminal activity. The organizations that get rich on sending spam are notoriously difficult to find and successful punishment is not an everyday affair, but without the necessary laws and appropriate fines, the legal battle on mail abuse is lost before it is even started. …

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Controversial Email Law in the UK

Beginning in March, a new law in the UK will force Internet Service Providers to store information on all emails sent and received for a minimum of 12 months. The official reason given for this new measure, which is part of a European Commission directive, is to assist in the fight against crime and terrorism.

In recent days several critics, including the Association of Internet Service Providers, have spoken out against this intended measure, casting doubts on its effectiveness as well as questioning the ethics behind the law. …

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