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May
18
Security Alert: Phishing Attack Targeting the Email Industry
We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system.
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Categories: Commentary View Comments
May
18
UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified
Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients’ inboxes by proving that it was a responsible and reputable email sender.
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May
1
Return Path Infographic: “Email readership on mobile devices on track to surpass both webmail and desktop by end of 2012”
New Research Shows Mobile Moves Toward Platform Dominance, Feeds Email Obsession and Influences Behavior; Marketers on the Sidelines Could Lose Out
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Apr
24
Ice Turns Email into Revenue Channel with Return Path
Top Online Jewelry Retailer Dramatically Increases Customer Engagement During Holiday Shopping Season Tell me more
Champlain and New York, NY – April 24, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it was selected by Ice (Ice.com), a leading online jewelry retailer and one of the first companies to turn a jewelry store into an online shopping experience, to drive higher revenue and increase customer engagement by improving its email marketing efforts.
Categories: Press Releases Return Path View Comments
Mar
20
Return Path Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011
Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email Deliverability Benchmark report. Historically, IPR has remained steady at around 80% with one in five emails being delivered to the spam folder or blocked. For the first time in three years, Return Path has seen a major decline of 6% in the second half of 2011 bringing inbox placement rates to a record low of 76.5% globally, compared to 81% in the first half of 2011.
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Categories: News Press Releases Return Path View Comments
Jan
30
Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing
Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily
New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.
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Categories: News Press Releases Return Path Standards View Comments
Jan
18
Return Path Offers Free Access to Its Anti-Phishing Registry for BITS and FS-ISAC Members
New York, NY – January 18, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is providing access to its industry leading anti-phishing registry, free of charge to members of BITS, the technology policy division of The Financial Services Roundtable, and FS-ISAC (Financial Services Information Sharing and Analysis Center). Return Path’s offer enables members of these leading financial services organizations to proactively keep phishers, fraudsters and spammers from reaching the inboxes of their customers. Return Path will also be offering member organizations a 90-day free trial of its full Domain Assurance anti-phishing service, along with an email deliverability audit and discounted services. Learn more about the offer here.
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Categories: Commentary Press Releases View Comments
Jan
17
NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice
Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …
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Categories: Best Practices News Press Releases Return Path View Comments
Jan
10
Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox
Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …
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Categories: News Press Releases Return Path View Comments
Dec
6
Return Path Report Shows Mobile Platforms’ Growing Impact on Email Viewership
Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens
New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.
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Categories: Press Releases Return Path View Comments