A New and Improved Sender Score

Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.

In 2005 when we launched the Sender Score reputation measure, it was the first-of-its-kind aimed at giving marketers real insight into how their email messages were being viewed by ISPs and other mailbox providers. Before then, reputation was largely a mystery. There were widely publicized best practices (i.e., keep complaints low, clean your list, don’t hit spam traps …) however …

Tell me more

Categories: News Return Path View Comments

DomainKeys Identified Email Becomes Standard

The Internet Engineering Task Force has approved DomainKeys Identified Email (commonly known as DKIM) as a technical standard for email. This clears the way for emailers to implement DKIM and for ISPs to potentially use it to either block or allow email through its system.

We actually think this is great news. It means that DKIM will eventually become the replacement to DomainKeys (DK) as the primary cryptographic-based authentication standard. DKIM has some great advantages over DK, but for my money the biggest one is “third party signing,” meaning it allows a domain other than the “From:” domain to sign the messages. There are many cases where the person sending the mail doesn’t control the “From:” domain. Third party signing solves that problem, and as a result makes it much more likely that large companies can sign all their mail, even when outsourced to an ESP.

So what’s a mailer to do? …

Tell me more

Categories: Explanation Standards Comments Off