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Apr
6
Return Path Executives Attend JOBS Act Signing
Senior Director, Global Corporate Communications
Yes, that is a picture of our CEO, our CFO and our President you see below. And yes, that is the White House behind them. Today Matt, Jack and George got the honor of attending the White House ceremony where …
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Categories: Commentary News View Comments
Oct
4
Matt Blumberg Elected as Chairman of DMA Board of Directors
Senior Director, Global Corporate Communications
Return Path would like to congratulate our CEO Matt Blumberg on his election to Chairman of Board of the Direct Marketing Association (DMA) as announced by the DMA at the association’s annual conference in Boston this week.
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Categories: News Return Path View Comments
Jan
14
This is a joke, right?
Senior Director, Global Corporate Communications
I just received an email that had this copy at the very top (emphasis added): You are receiving this email because sometime during the past 20+ years you have registered with PACE, or one of our affiliated companies, to receive …
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Categories: Best Practices Commentary View Comments
Oct
26
UK Email Marketers: Help is on the Way
Senior Director, Global Corporate Communications
It’s been an interesting few weeks in the world of email marketing in the UK.
First, the DMA released the results of their client survey that showed that email marketers are rightly concerned about the effect that deliverability challenges have on their email marketing success rates. The report – which Return Path sponsored – included the very surprising finding that UK marketers don’t have access to the metrics needed to assess their inbox placement rates (IPR) and that they aren’t very interested in gaining access to them. (You can download our version of this report – with a special forward by Return Path CEO Matt Blumberg)
Then, Return Path released new figures showing that…
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Categories: News Research View Comments
Jan
30
It's Not Rock and Roll, But We Like It
Senior Director, Global Corporate Communications
Our friends at Blue Sky Factory have a relatively new podcast called ROI Radio. In the most recent episode they interviewed our own Matt Blumberg, which he reports was a lot of fun. The 30-minute chat focuses on Return Path, where things are headed for us and even about the growth and development of RSS and feed technology and FeedBurner. It’s a fun listen during a lunch break.
Of course, you can also subscribe to it through iTunes or sign up for their blog feed and have the newest episodes delivered straight to you. If you are involved in online media in any way, it’s definitely worth a listen.
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Jan
30
Help Us, Help You: Take Our Reader Survey
Senior Director, Global Corporate Communications
We want to provide you the most valuable email marketing blog possible, and we could use your help to do so. Help us give you more of what you want — and less of what you don’t — by taking our survey and telling us what you think about the content, frequency and topics in our blog. It will only take about seven minutes to complete, and you may even win a $50 Amazon gift card for your time.
Please take the survey today!
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Oct
23
Don't spam me! (Part II of II)
Senior Director, Global Corporate Communications
Earlier this month, we discussed how important transactional messages are to the online shopping experience. Turns out that transactional email are just one type of email that your customers are actively seeking from you.
In a recent Return Path survey, we asked shoppers when they wanted to receive email. Large percentages answered that they wanted email when …
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Oct
5
Email me, please! (Part I of II)
Senior Director, Global Corporate Communications
We all know that email is critical to the online shopping experience and to customer satisfaction. But would you believe that transactional emails are more important to customers than customer service reps who can answer questions? We were surprised, too, but that was the finding of a recent consumer survey.
73% of respondents in a recent survey we did through Return Path’s Authentic Response survey division said that email was “very important” to the experience with an additional 25% rating it as “important.” Only 2% said email confirmation were not important. The other elements we asked consumers to rate included customer service, ability to find products, return policy, free shipping. Of those, only free shipping scored as high as email messages to confirm orders in importance to consumers.
Take advantage of the vital role that transactional messages play in your relationship with your customers. …
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Sep
13
6 Simple Steps to Response-Driving Subject Lines
Senior Director, Global Corporate Communications
I have a secret. I love to write subject lines. It’s a task that many email marketers dread, but I think it’s fun! It must go back to my days on my college newspaper, writing headlines.
And, in my work with Return Path clients, I get to help write a lot of subject lines. So, I thought I’d share with you all the method Strategic Services has developed for writing subject lines. Following these 6 steps will make the task of writing subject lines easier and more effective. …
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Aug
8
Permission Question: Can We Email this List?
Senior Director, Global Corporate Communications
We recently got a call from a client (who shall remain nameless, for what will soon be obvious reasons) with a question that we found alarming.
The client who called us is the email manager for his company, acting as a kind of internal agency to a number of departments who want to use email marketing. One such department requested that he put together a “one-time” email for a list they had acquired. ….
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