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Dec
6
NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?
Director, Professional Services
Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.
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Categories: News Research Return Path View Comments
Oct
5
Hotmail Launches Another Major Upgrade: What You Need to Know
Director, Professional Services
Hotmail recently pushed another major update to help their users deal with the high amount of email they signed up for, called graymail, that will be slowly rolled out through the end of the year. While these tools will a major time saver for most Hotmail users, it could spell deliverability problems for your own email program. Here is a breakdown of the changes and what you should start thinking about now.
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Categories: Explanation News View Comments
Sep
27
Word of the Week – Malware
Director, Professional Services
Malware, the combination of Malicious and Software, includes things like viruses, spyware, and Trojan horses that attempt to do something, in simple terms, really, really bad, like steal passwords and hijack personal computers to use in a botnet. Fraudsters try to get people to unwittingly install malware through web sites or by opening attachments in emails. This week saw a rise in email malware attacks that should put everyone on notice.
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Categories: News View Comments
Sep
22
Word of the Week – Daily Deals
Director, Professional Services
Daily deal businesses truly rely on email as their engine for growth. As more and more businesses enter the playing field, the challenge remains on how to stay relevant and to stand out from the others in an ever crowded …
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Categories: Commentary Return Path View Comments
Aug
31
Word of the Week – Typography
Director, Professional Services
I’ll admit that I am a fan of typography. I have three shelves on a bookshelf dedicated to the topic, I enjoy creating my own fonts, and yes, I even own a copy of a documentary about one of the greatest typefaces ever created, Helvetica. Naturally, I became rather giddy when I ran across three recent articles about typography for email.
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Categories: Return Path View Comments
Aug
18
Word of the Week: Email Tools
Director, Professional Services
This week had three new email and inbox application announcements that appeal to users of both ends of the email spectrum, namely business and consumer, which help to save email users time writing emails, making email more interactive, and another connecting publisher to advertisers.
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Categories: Commentary Return Path View Comments
Aug
15
Word of the Week: Misconceptions
Director, Professional Services
This weekly roundup is about common misconceptions held dearly by a lot of email marketers. For example, there’s always been a strong desire of email marketers, coupled with a strong fear, to use the word “free” in email messages, or to look for the holy grail of send times. This week’s roundup of articles and blogs answer this and also other misconceptions in the email marketing world.
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Categories: Commentary Return Path View Comments
Aug
4
Word of the Week: Metrics
Director, Professional Services
“You can’t manage what you can’t measure” goes the saying and marketers live and die by their numbers. What we measure helps determine how successful our email program really is. These metrics include bounces, opens, clicks, inbox placement, render, delivered, rejected, unknown user, spam trap, inactive, conversions, unsubscribe, deliverability, and the list goes on. I’ve gathered articles from the past couple of weeks that discuss email marketing metrics and how to measure and use them.
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Categories: Best Practices News Research View Comments
Jul
27
Word of the Week: Video
Director, Professional Services
The push for video in email is simple. Email marketers have seen huge boosts in response rates, as well as an increase in conversions and revenue when video has been present. A recent Mediapost article reminds us of the huge gains in click through rates and engagement when video in email is present. They state an example of shoeline.com increasing sales conversions by 44% when using video in their emails. Past case studies from other companies have also had similar results.
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Categories: Commentary View Comments
Jul
21
Word of the Week: Google+
Director, Professional Services
Google+, Google’s newest foray into social networking, has been available for a few weeks now with a user base of about 20 million users. Not too shabby considering how new it is, but it still pales in comparison to Facebook’s …
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