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Jun
29
Word of the Week: Opt-in
Director, Professional Services
This week’s Word of the Week is opt-in, where I highlight some blogs and articles dealing with opt-in and how marketers depend on proper and effective opt-in methods for higher list growth and deliverability.
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Categories: Best Practices Commentary News Return Path View Comments
Jun
22
Wednesday’s Word(s) of the Week: Inbox Innovation
Director, Professional Services
A Weekly Round-Up Of What Email Marketers Are Talking About
This week I thought I would take a look at three new inbox innovators and how they solve problems like social connections, productivity, inbox overload, and relevancy.
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Categories: Best Practices Commentary View Comments
Jun
16
More Questions Around “Building Reputation and Spurring Engagement in the Age of Social and Mobile”
Director, Professional Services
I recently presented a webinar for the AMA entitled “Building Reputation and Spurring Engagement in the Age of Social and Mobile.” You can listen to the recording. We had a great attendance, and didn’t have the opportunity to answer all of the audience questions. I promised the listeners I would follow-up in a blog post, so as promised; here are the answers to your questions.
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Categories: Best Practices Commentary Commentary How-To View Comments
Jun
15
Wednesday’s Word of the Week – SOCIAL
Director, Professional Services
I scoured all the blogs and news sites for the past week to look for certain trends in the email industry. The past week had one clear subject winner: social.
Social and email should go together like peanut butter and chocolate. Social can help marketers grow their email lists, spread content, help define relevant email content, as well as provide another trigger point for behavior-based email automation. Most articles about email make social and email seem like cats and dogs with the apparent lack of integration between the two channels. But is it really that bad?
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Categories: Best Practices Commentary News Return Path View Comments
Jun
7
Webinar: Building Reputation and Spurring Email Engagement in the Age of Social and Mobile
Director, Professional Services
Please join me on Thursday, June 9th, 2011 at 1:00PM EST for a discussion on how to use new inbox technologies, mobile and social to achieve higher engagement and deliverability rates.
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Categories: Best Practices How-To Return Path View Comments
May
13
How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do
Director, Professional Services
Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it used to. Marketing managers usually understand that the key is to get rid of the deadweight to solve these problems, but most executives try to solve the revenue problem through a numbers game and sending to even more email addresses, many of which are inactive as well. So why should you care about removing inactive addresses?
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Categories: Best Practices Commentary How-To View Comments
Apr
29
A follow-up on Marketing Sherpa’s webinar “Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation”
Director, Professional Services
Return Path and Marketing Sherpa joined forces to present a webinar on how to deal with complains. The turnout and questions were great. So great in fact, that we ran out of time to answer them all. Along with Marketing Sherpa co-presenter Adam Sutton, we decided to answer the questions in a two part blog series. Here’s the first.
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Categories: Explanation How-To Return Path View Comments
Mar
18
Return Path’s Weekly Roundup
Director, Professional Services
Read on for another installment of our In The Know feature: Return Path’s Weekly Roundup! Each week Tom Sather compiles some buzz-worthy articles surrounding the email industry. Stay tuned on Fridays to get your much-needed weekly dose of the industry.
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Categories: News Return Path View Comments
Feb
18
Return Path’s Weekly Roundup
Director, Professional Services
Read on for another installment of our In The Know feature: Return Path’s Weekly Roundup! Each week Tom Sather compiles some buzz-worthy articles surrounding the email industry. Stay tuned on Fridays to get your much-needed weekly dose of the industry.
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Categories: News View Comments
Feb
18
Warming Up IP Addresses: 5 Steps for Faster Inbox Placement
Director, Professional Services
If you had talked to any email marketer 10 years ago and asked them how they dealt with blocks on their IP addresses, the answer would probably be the same: “We just switched IPs.” Not only was this an unfortunate, albeit effective, way to deal with blocks, it also became a common method used by spammers. They would simply send from one IP address for a very short time and then move on to another, either with IPs they owned or through hijacked computers controlled by botnets. Because of spammers’ behaviors, ISPs and email providers respond by temporarily blocking and limiting the amount of email a new IP address could send. ISPs now treat any new sending IP address like a dog on a short leash, and only extend the leash when the senders’ reputation is proven. To minimize the impact of having to move to a new IP address, consider the following:
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