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May
21
That’s The Way The Cookie Crumbles
Director, Professional Services, Response Consulting
On 26th May 2011, the law in the UK governing how cookies and similar technologies for storing information on user equipment may be used changed. In its guidance notes for implementation, The Information Commissioner’s Office (ICO – an independent authority set up to uphold information rights in the public interest) advised that there would be a “lead in” period of 1 year, during which marketers would have an opportunity to move toward compliance. This period of grace is now close to ending, and enforcement of the revised legislation will commence in earnest at the end of May 2012. Marketers will be expected to be compliant or be on the way to compliance from this point.
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Categories: Commentary Explanation News View Comments
May
18
Security Alert: Phishing Attack Targeting the Email Industry
We received word today that there is a new round of phishing attacks aimed at employees at email service providers. The phish messages are carrying a payload of malware aimed at getting access to the email service providers system.
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Categories: Commentary View Comments
May
16
Everything You Know About Email Content Filtering is Wrong
Consultant, Deliverability Consulting
You’ve spent hours developing what you think is the perfect email content. It looks great. It tells the story you intended. And that subject line? Genius! You’re sure it’s going to generate the ROI you want and hit the button to deploy the message to your subscribers. But wait…what happened? Why is your message being filtered as spam?
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Categories: Best Practices Commentary View Comments
May
15
Two Ways Google is Integrating Email with Other Channels
Director, Response Consulting
This month I’d like to talk about how Google is integrating email with both search and social. For the past few months Google has been testing a feature that displays an email opt-in field in their paid search fields. MediaPost wrote about it at the end of last month. To see it for yourself, search for PetMeds. You’ll see the ad at the top followed by an email opt-in field pre-populated with your Gmail address if you have one. If you are not logged in with your Gmail account, it will just display “Email address.” They also ask for first name and have a link that does not link to a privacy policy, but simply explains what happens after submitting the form.
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Categories: Commentary View Comments
May
11
New Alert Warns of Malware Downloads Through Hotel Internet
GM/Chief Security Officer
Earlier this week the Internet Crime Complaint Center (IC3) released a new warning targeted towards travelers of the threat of malicious software injection on laptops through hotel internet connections. To me this was a little narrow and that we should broaden our thinking to include that general security and safe computing best practices should be observed when connecting to ANY wireless networks, not just hotel networks.
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Categories: Best Practices Commentary View Comments
Apr
30
APWG Global Phishing Survey Musings
GM/Chief Security Officer
I always enjoy when new reports are released from various industry orgs that discuss the latest trends in spam, phishing, and cyber crime. Last week the Anti-Phishing Working Group released the results from their 2H 2011 Global Phishing Survey. There …
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Categories: Commentary Commentary Standards View Comments
Apr
6
Return Path Executives Attend JOBS Act Signing
Senior Director, Global Corporate Communications
Yes, that is a picture of our CEO, our CFO and our President you see below. And yes, that is the White House behind them. Today Matt, Jack and George got the honor of attending the White House ceremony where …
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Categories: Commentary News View Comments
Apr
5
Mass Market Mac Malware Has Arrived!
GM/Chief Security Officer
Do you use a Mac? Have you heard about the Flashback trojan? If you answered “yes” to the first question and “no” to the second, listen up! Even if you answered “yes” to both questions, listen up anyway! Do you …
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Categories: Best Practices Commentary View Comments
Mar
20
NEW RESEARCH STUDY: Nearly 1 in 4 messages never reach the inbox. How do you compare?
Director, Professional Services
I’m excited to announce the latest release of our Deliverability Benchmark Report for the second half of 2011. We examined the deliverability rates on thousands of commercial email marketers and over 1.1 million messages across 142 internet service providers (ISPs) across the world from July 1 to December 31, 2011 using data from our Mailbox Monitor product that tracks if mail is delivered to the inbox, spam folder, or never delivered at all. To be honest, some of the findings surprised me in this report.
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Categories: Commentary Research View Comments
Mar
19
A Tale of Two Senders: Gmail Inbox Placements Decrease (for some) After Tightening of Spam Filters
Director, Professional Services
On February 10th, it appears that Gmail has tightened its spam filters. We heard numerous reports from marketers and email service providers (ESPs) about seeing increased spam folder delivery at Gmail, and we are still hearing complaints even a month later. I looked into our numbers and verified that something did indeed happen on February 10th, but if you have a high sending reputation and go beyond best practices, your deliverability rates probably didn’t move much.
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Categories: Commentary View Comments