English
Deutsch
Español
Français
Português/Brasil
Italiano
May
9
Mobile Mobile Everywhere
Director, Professional Services, Response Consulting
In her excellent recent blog post, my colleague Stephanie Colleton delved into the findings of Return Path’s recently released mobile email viewership infographic. With almost 1/3 of marketing emails now being viewed on a mobile device, the key implication for marketers is to optimise their for these smaller, more portable environments, and Stephanie offered some great tips for how to achieve this for today’s campaigns.
Tell me more
Categories: Commentary View Comments
May
8
Email+ Social: Viewpoints from Consumers and Marketers
Director, Response Consulting
For several months now, Stephanie Colleton and I have been writing about how email and social media are working together to improve marketing programs. From new social networks (Google+ and Pinterest) to how marketers are integrating the two channels, we’ve seen a variety of sophistication levels.
Tell me more
Categories: Commentary View Comments
May
7
A One-Way Ticket, 5,371 Miles and 3 Emails That Made a Difference
Senior Director, Response Consulting
As an email marketing consultant working with clients to improve the performance of their email programs, I have spent a lot of time helping brands change the practices that negatively impact their inbox placement and response rates. While this is both challenging and interesting work, it’s also refreshing to shift focus and appreciate some great practices that marketers are using to stand out from the “grey mail” and marketing clutter, target their subscribers using accurate data and provide relevant messaging that drives engagement.
Tell me more
Categories: Best Practices Commentary View Comments
Apr
30
APWG Global Phishing Survey Musings
GM/Chief Security Officer
I always enjoy when new reports are released from various industry orgs that discuss the latest trends in spam, phishing, and cyber crime. Last week the Anti-Phishing Working Group released the results from their 2H 2011 Global Phishing Survey. There …
Tell me more
Categories: Commentary Commentary Standards View Comments
Apr
30
Email Insider Summit Email Append Panel – The day’s hottest debate!
Director, Response Consulting
I had the pleasure of joining one of the most anticipated panel discussions during the Friday session of last week’s Email Insider Summit. The topic was “E-Append: Good, Bad, or Other?” and I was joined by Jordan Cohen (VP Business Development, Pontiflex), Andrew Kordek (Chief Strategist, Trendline Interactive), and Suzanne Shaughnessy (Sr Account Executive, Fresh Address). Eric Kirby (CEO, Connection Engine) moderated our spirited panel and started the discussion with a single question – “Is email append ok to do?” Jordan started by noting that the process lacks clear permissioning, and violates M3AAWG, ISP, and ESP policies. Andrew contested that if done well, the process could be a profitable acquisition method. This is my perspective on e-Append.
Tell me more
Categories: Best Practices Commentary View Comments
Apr
24
New White Paper: Return Path and the Direct Marketing Association UK Highlight a Tidal Shift in Email Deliverability
Director, Professional Services, Response Consulting
The Direct Marketing Association (DMA) UK and Return Path, have launched a new White Paper uncovering the latest data and trends on email deliverability, produced collaboratively by the DMA Email Marketing Council, and with key inputs from Return Path’s own …
Tell me more
Categories: Best Practices Commentary Research View Comments
Feb
23
Email + Social: Integrating Pinterest and Email
Director, Response Consulting
Like many, I’ve been reading and hearing more about Pinterest recently (a visual social bookmarking network). While Pinterest has been around for awhile, its popularity is really starting to take off. According to a recent Shareaholic report, Pinterest accounted for more than 3.6 percent of referral traffic in January – more than Google Plus, LinkedIn and YouTube combined.
Tell me more
Categories: Best Practices Commentary View Comments
Jan
5
Four Unpredictions for 2012
CEO & Chairman
I like to make what I call “unpredictions” – the things I think won’t happen in the coming year. (You can see my 2011 version here and the reckoning of the same here.) Here are my four for 2012: 1. …
Tell me more
Categories: Commentary View Comments
Jan
5
2011 Unpredictions: The Reckoning
CEO & Chairman
Every year I make a few “unpredictions” (the things I think won’t happen in the coming year) and I also reckon my prognostication from the previous year. Here were my unpredictions for 2011 and my assessment of how I did. …
Tell me more
Categories: Commentary View Comments
Aug
15
Word of the Week: Misconceptions
Director, Professional Services
This weekly roundup is about common misconceptions held dearly by a lot of email marketers. For example, there’s always been a strong desire of email marketers, coupled with a strong fear, to use the word “free” in email messages, or to look for the holy grail of send times. This week’s roundup of articles and blogs answer this and also other misconceptions in the email marketing world.
Tell me more
Categories: Commentary Return Path View Comments