DMARC.org: A Giant Step Forward in the Fight Against Phishing

We are very excited today to announce our participation in the founding of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a working group aimed at stopping email-borne security threats through authentication. The working group, which is launching publicly today, is a coalition of 15 companies dedicated to this mission, including AOL, Google, Microsoft and Yahoo!

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Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing

Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily

New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.

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Return Path Teams up with BITS & FS-ISAC to Combat Phishing Against Financial Institutions

Today, Return Path is pleased to announce that we have entered into a partnership with the BITS (technology division of the Financial Services Roundtable) and FS-ISAC (Financial Services Information Sharing and Analysis Center) organizations to offer our proactive anti-phishing solution, Domain Assurance, to its members. You can read more about the partnerships here and here.

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Hotmail Launches Another Major Upgrade: What You Need to Know

Hotmail recently pushed another major update to help their users deal with the high amount of email they signed up for, called graymail, that will be slowly rolled out through the end of the year. While these tools will a major time saver for most Hotmail users, it could spell deliverability problems for your own email program. Here is a breakdown of the changes and what you should start thinking about now.

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Matt Blumberg Elected as Chairman of DMA Board of Directors

Return Path would like to congratulate our CEO Matt Blumberg on his election to Chairman of Board of the Direct Marketing Association (DMA) as announced by the DMA at the association’s annual conference in Boston this week.

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Word of the Week – Malware

Malware, the combination of Malicious and Software, includes things like viruses, spyware, and Trojan horses that attempt to do something, in simple terms, really, really bad, like steal passwords and hijack personal computers to use in a botnet. Fraudsters try to get people to unwittingly install malware through web sites or by opening attachments in emails. This week saw a rise in email malware attacks that should put everyone on notice.

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NEWS RELEASE: Inbox placement rates drop 3.5% over 18 months in the United Kingdom

UK marketers’ emails are not delivered to their customers far more often than their French and German counterparts UK marketers continue to fail to reach the inboxes of millions of customers who want to receive their emails. Inbox placement rates …

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