That’s The Way The Cookie Crumbles

On 26th May 2011, the law in the UK governing how cookies and similar technologies for storing information on user equipment may be used changed. In its guidance notes for implementation, The Information Commissioner’s Office (ICO – an independent authority set up to uphold information rights in the public interest) advised that there would be a “lead in” period of 1 year, during which marketers would have an opportunity to move toward compliance. This period of grace is now close to ending, and enforcement of the revised legislation will commence in earnest at the end of May 2012. Marketers will be expected to be compliant or be on the way to compliance from this point.

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UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified

Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients’ inboxes by proving that it was a responsible and reputable email sender.

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Categories: News Return Path View Comments

Return Path Executives Attend JOBS Act Signing

Yes, that is a picture of our CEO, our CFO and our President you see below. And yes, that is the White House behind them. Today Matt, Jack and George got the honor of attending the White House ceremony where …

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Return Path Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011

Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email Deliverability Benchmark report. Historically, IPR has remained steady at around 80% with one in five emails being delivered to the spam folder or blocked. For the first time in three years, Return Path has seen a major decline of 6% in the second half of 2011 bringing inbox placement rates to a record low of 76.5% globally, compared to 81% in the first half of 2011.

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Categories: News Press Releases Return Path View Comments

DMARC.org: A Giant Step Forward in the Fight Against Phishing

We are very excited today to announce our participation in the founding of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a working group aimed at stopping email-borne security threats through authentication. The working group, which is launching publicly today, is a coalition of 15 companies dedicated to this mission, including AOL, Google, Microsoft and Yahoo!

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Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing

Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily

New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.

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Return Path Teams up with BITS & FS-ISAC to Combat Phishing Against Financial Institutions

Today, Return Path is pleased to announce that we have entered into a partnership with the BITS (technology division of the Financial Services Roundtable) and FS-ISAC (Financial Services Information Sharing and Analysis Center) organizations to offer our proactive anti-phishing solution, Domain Assurance, to its members. You can read more about the partnerships here and here.

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Categories: Best Practices News Press Releases Return Path View Comments

Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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Categories: News Press Releases Return Path View Comments

NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Categories: News Research Return Path View Comments