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Oct
5
Hotmail Launches Another Major Upgrade: What You Need to Know
Director, Professional Services
Hotmail recently pushed another major update to help their users deal with the high amount of email they signed up for, called graymail, that will be slowly rolled out through the end of the year. While these tools will a major time saver for most Hotmail users, it could spell deliverability problems for your own email program. Here is a breakdown of the changes and what you should start thinking about now.
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Categories: Explanation News View Comments
Oct
4
Matt Blumberg Elected as Chairman of DMA Board of Directors
Senior Director, Global Corporate Communications
Return Path would like to congratulate our CEO Matt Blumberg on his election to Chairman of Board of the Direct Marketing Association (DMA) as announced by the DMA at the association’s annual conference in Boston this week.
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Categories: News Return Path View Comments
Sep
27
Word of the Week – Malware
Director, Professional Services
Malware, the combination of Malicious and Software, includes things like viruses, spyware, and Trojan horses that attempt to do something, in simple terms, really, really bad, like steal passwords and hijack personal computers to use in a botnet. Fraudsters try to get people to unwittingly install malware through web sites or by opening attachments in emails. This week saw a rise in email malware attacks that should put everyone on notice.
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Sep
20
NEWS RELEASE: Inbox placement rates drop 3.5% over 18 months in the United Kingdom
UK marketers’ emails are not delivered to their customers far more often than their French and German counterparts UK marketers continue to fail to reach the inboxes of millions of customers who want to receive their emails. Inbox placement rates …
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Categories: News Press Releases Research Return Path View Comments
Aug
5
Join Us at the Online Trust Forum 2011
On October 17th – 19th, Return Path will be attending the 6th Annual OTA Online Trust Forum in Washington DC. The theme this year is “Realizing the Promise of Trust,” and we are thrilled to be participating in and sponsoring this event. The Forum will address the business, technical and regulatory challenges impacting online trust and confidence in online services and communications. We’re looking forward to keynotes by the Federal Trade Commission, Center for Democracy & Technology and Publishers Clearing House.
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Categories: Commentary News Return Path View Comments
Aug
4
Word of the Week: Metrics
Director, Professional Services
“You can’t manage what you can’t measure” goes the saying and marketers live and die by their numbers. What we measure helps determine how successful our email program really is. These metrics include bounces, opens, clicks, inbox placement, render, delivered, rejected, unknown user, spam trap, inactive, conversions, unsubscribe, deliverability, and the list goes on. I’ve gathered articles from the past couple of weeks that discuss email marketing metrics and how to measure and use them.
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Categories: Best Practices News Research View Comments
Jul
13
Wednesday’s Word(s) of The Week: Spear Phishing
Director, Professional Services
I’d like to dive into another security topic that everyone needs to be aware of, one that most people have been a target of, and that no one wants to be a victim of, namely spear phishing. Spear phishing is a highly targeted attack towards an individual that uses things like personalization and often uses a spoofed From: address that is recognizable to the recipient, like an email from your husband or wife asking for your social security number for benefits enrollment, when it’s actually not your husband or wife, but a fraudster.
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Categories: Best Practices News View Comments
Jul
11
A New Practical Application for Email
Director, Response Consulting
How many times have you made a purchase and needed to return an item, but couldn’t find the receipt? Or, the receipt got accidentally washed in that new pair of pants and is totally unreadable? Or, your husband made the purchase and has no idea where the receipt could be – or if he actually ever got one?
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Categories: Commentary News View Comments
Jul
7
Gmail’s New Approach to Protecting Readers Against Phishing
Co-Founder, President
Spoofing and phishing are on the rise. According to the RSA, more than 260 million emails were sent to consumers every day. A 2010 Symantec report shows more than 95 billion phishing emails were projected to be sent. Of these fraudulent messages, a significant percent of spoofing is for mailbox providers.
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Jul
6
New Complaint Feedback Loops Available from Synacor and FastMail
Co-Founder, President
Continuing the growth of our global Receiver Alliance, Return Path is pleased to announce the deployment of two new feedback loop services for our partners Synacor and FastMail. With the addition of these services, Return Path now hosts and manages 10 of the 13 public complaint feedback loops available today.
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Categories: News Return Path View Comments