Return Path Executives Attend JOBS Act Signing

Yes, that is a picture of our CEO, our CFO and our President you see below. And yes, that is the White House behind them. Today Matt, Jack and George got the honor of attending the White House ceremony where …

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Mass Market Mac Malware Has Arrived!

Do you use a Mac?  Have you heard about the Flashback trojan?  If you answered “yes” to the first question and “no” to the second, listen up!  Even if you answered “yes” to both questions, listen up anyway!  Do you …

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Categories: Best Practices Commentary View Comments

Remembering Jen Coy

It is with a heavy heart that I share the news of the passing of one of Return Path’s brightest stars, Jen Coy. Jen joined Return Path in February 2008 and none of us have been the same since. Jen was the kind of person who entered a room and flashed a smile that could knock you off your chair. She was certainly sassy and stylish, always accessorized with fabulous shoes, witty comments and short bursts of inspiration. Jen had the ability to interact with people with equal parts intellect, sarcasm and self-examination.

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Using Sender Score to Avoid Being a Statistic

If you’ve read the Global Deliverability Benchmark Report, you now know that it’s more difficult than ever to reach the inbox with more commercial email landing in the spam folder than ever before. If you’re not worried about your mails landing in the spam folder, you should be. As DJ Waldow from Waldow Social recently asked, how often do people really check their spam folders for mail they were expecting? In most case, it’s not often at all. If you’re not making it to the inbox, you’re not getting a response, an impression, or even a conversion. Simply put: you’re wasting your time and money. You don’t have to be the 1 in 4 statistic that never reaches the inbox. I’ll explain how you can determine the reasons you’re not reaching the inbox, so you know what to focus your time and efforts on.

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Categories: Best Practices Explanation View Comments

Return Path Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011

Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email Deliverability Benchmark report. Historically, IPR has remained steady at around 80% with one in five emails being delivered to the spam folder or blocked. For the first time in three years, Return Path has seen a major decline of 6% in the second half of 2011 bringing inbox placement rates to a record low of 76.5% globally, compared to 81% in the first half of 2011.

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Categories: News Press Releases Return Path View Comments

NEW RESEARCH STUDY: Nearly 1 in 4 messages never reach the inbox. How do you compare?

I’m excited to announce the latest release of our Deliverability Benchmark Report for the second half of 2011. We examined the deliverability rates on thousands of commercial email marketers and over 1.1 million messages across 142 internet service providers (ISPs) across the world from July 1 to December 31, 2011 using data from our Mailbox Monitor product that tracks if mail is delivered to the inbox, spam folder, or never delivered at all. To be honest, some of the findings surprised me in this report.

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Categories: Commentary Research View Comments

A Tale of Two Senders: Gmail Inbox Placements Decrease (for some) After Tightening of Spam Filters

On February 10th, it appears that Gmail has tightened its spam filters. We heard numerous reports from marketers and email service providers (ESPs) about seeing increased spam folder delivery at Gmail, and we are still hearing complaints even a month later. I looked into our numbers and verified that something did indeed happen on February 10th, but if you have a high sending reputation and go beyond best practices, your deliverability rates probably didn’t move much.

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Mozart Milk and Jungle Christmas Trees: My favorite ads from this year’s 2012 AME Awards

I was excited and honored to participate in the Advertising and Marketing Excellence Awards (AME) Awards this year as a North American juror. I am also happy that the winners have been announced so I can finally talk about my experience and favorite advertising campaigns.

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Case Study: IHG Optimizes and Secures Email Channel with Return Path

For the world’s largest and most valued brands email is both vital to success and also extremely complex.

Take, for example, our client IHG (Intercontinental Hotel Group). They are the world’s largest hotel group with more than 4,480 hotels and offering more than 658,000 guest rooms in 100 countries and territories. They manage a portfolio of seven hotel brands, as well as Priority Club Rewards, the world’s first and largest hotel loyalty program with over 63 million members around the globe.

Needless to say, they have a lot of email addresses. And email is fundamental to their marketing efforts.They use email to improve customer satisfaction and increase loyalty.

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Categories: Best Practices How-To View Comments

Valentine’s Day campaigns show email turn-offs

After my Valentine’s Day analysis of online dating sites and what’s so great about their email, I decided to compare their performance around the holiday to a sample of retail marketers to measure the effectiveness of these sorts of big seasonal marketing drives.

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Categories: Commentary Return Path View Comments