Mar
6
Tango Down! “Core” Members of Hacker Groups Arrested
GM/Chief Security Officer
It was announced earlier today via this article on CNET that several members identified as affiliated with and “core” to the activities of the Lulzsec, Anonymous, and Antisec hacker groups have been arrested. The Anonymous, Antisec, and Lulzsec groups are …
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Categories: Commentary View Comments
Feb
23
Email + Social: Integrating Pinterest and Email
Director, Response Consulting
Like many, I’ve been reading and hearing more about Pinterest recently (a visual social bookmarking network). While Pinterest has been around for awhile, its popularity is really starting to take off. According to a recent Shareaholic report, Pinterest accounted for more than 3.6 percent of referral traffic in January – more than Google Plus, LinkedIn and YouTube combined.
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Categories: Best Practices Commentary View Comments
Feb
20
Help! My Email is Getting Marked as Junk
Director, Professional Services
Please join me for a free joint AMA / Return Path webcast on March 1st at 1:00 PM EST where I will discuss deliverability basics such as the reasons marketers’ emails land in the spam folder, and highlight some tactics that have worked for other marketers like you. If you are already registered, thank you and I look forward to your participation. If not, then I hope you will join me for:
Help! My Email is Getting Marked as Junk
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Categories: Commentary Webinar View Comments
Feb
17
Love is in the air… but not always in the inbox
Director, Professional Services, Response Consulting
Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.
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Categories: Best Practices Commentary View Comments
Feb
15
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile
Director, Response Consulting
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her final prediction for the email space in 2012. Also in December, Ken provided some insight on the changes in mobile viewership. So, let’s take the bull by the horns and start talking about how to start optimizing your email campaigns for mobile use.
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Feb
14
Ready to Learn More about DMARC? Join Our Webinar with ExactTarget
GM/Chief Security Officer
If you have any interest in the latest news around email, email security, or phishing you’ve probably heard the buzz following up last week’s announcement of a new technology to help fight phishing and spoofing emails called DMARC (which stands for Domain-based Message Authentication, Reporting & Conformance). Along with all of the interest that we have seen both from the media and from the industry-at-large, I’ve still seen a fair amount of confusion around what DMARC currently is and is not. I wanted to take a couple of moments to help provide a bit more clarity on the topic as well as discuss some of the upcoming ways in which Return Path is helping to continually educate the email and security world on DMARC.
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Categories: Explanation Standards View Comments
Feb
12
Complaints: Why do they happen, and what can I do about them?
Return Path Account Manager
Complaints happen. It’s just one of those necessary evils of being an email marketer. However, they don’t have to be evil. In fact, I see them as a great way to learn from our subscribers and continually improve upon our …
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Categories: Best Practices Commentary Explanation View Comments
Jan
30
DMARC.org: A Giant Step Forward in the Fight Against Phishing
GM/Chief Security Officer
We are very excited today to announce our participation in the founding of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a working group aimed at stopping email-borne security threats through authentication. The working group, which is launching publicly today, is a coalition of 15 companies dedicated to this mission, including AOL, Google, Microsoft and Yahoo!
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Jan
30
Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing
Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily
New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.
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Categories: News Press Releases Return Path Standards View Comments
Jan
18
Return Path Teams up with BITS & FS-ISAC to Combat Phishing Against Financial Institutions
GM/Chief Security Officer
Today, Return Path is pleased to announce that we have entered into a partnership with the BITS (technology division of the Financial Services Roundtable) and FS-ISAC (Financial Services Information Sharing and Analysis Center) organizations to offer our proactive anti-phishing solution, Domain Assurance, to its members. You can read more about the partnerships here and here.
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Categories: News View Comments

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