Return Path Offers Free Access to Its Anti-Phishing Registry for BITS and FS-ISAC Members

New York, NY – January 18, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is providing access to its industry leading anti-phishing registry, free of charge to members of BITS, the technology policy division of The Financial Services Roundtable, and FS-ISAC (Financial Services Information Sharing and Analysis Center). Return Path’s offer enables members of these leading financial services organizations to proactively keep phishers, fraudsters and spammers from reaching the inboxes of their customers. Return Path will also be offering member organizations a 90-day free trial of its full Domain Assurance anti-phishing service, along with an email deliverability audit and discounted services. Learn more about the offer here.

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Help Us, Help You

Before becoming Chairman of the Direct Marketing Association, one of the things I’d noticed over the years was that the association didn’t have a ton of primary market research on itself, sort of a classic case of the cobbler’s children having shoddy shoes.

Today we are launching a new survey to help us establish a baseline for awareness and perceptions of all aspects of the DMA on behalf of all members of the marketing community.

Whether or not you are a DMA or EEC member …

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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Four Unpredictions for 2012

I like to make what I call “unpredictions” – the things I think won’t happen in the coming year. (You can see my 2011 version here and the reckoning of the same here.) Here are my four for 2012: 1. …

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2011 Unpredictions: The Reckoning

Every year I make a few “unpredictions” (the things I think won’t happen in the coming year) and I also reckon my prognostication from the previous year. Here were my unpredictions for 2011 and my assessment of how I did. …

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Ghosts of Christmas Past (Or, How to Avoid a Spike in Spam Complaints with Overly Aggressive Remarketing Tactics)

Earlier this month, I started receiving daily coupons from a golf retailer, who I shall refer to as The Golf Store (names have been changed to protect involved parties, and any similarity to an actual store is entirely coincidental). I have shopped at The Golf Store in the past, mostly to purchase Christmas gifts for family members. I’ve never signed up for their newsletter, and never received one until now, when out of nowhere they decided to start mailing me daily coupons. Yes, daily. Obviously, my first reaction was “Wow, they are so going to get blocked when people start complaining!” This was shortly followed by “Hmm, I wonder if there are any good coupons in here.” Don’t blame me, it’s the season for shopping!

But, let’s pretend for a moment that I’m Jane Average Consumer. As Jane A. Consumer, I am not happy to suddenly get emails from a store out of the blue, Christmas or not. I’m also not happy about the fact that they are sending me coupons every day. I like to shop and all, but really? And lastly, I am not happy that at the end of it all, they will probably continue to email me until I surrender and unsubscribe.

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NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Return Path Report Shows Mobile Platforms’ Growing Impact on Email Viewership

Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens

New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.

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Email + Social: ‘Tis the Season

The next six weeks are make or break for marketers in many industries including retail, business-to-business and non-profits. Both email and social can play big roles in the success of the season.

For many retailers, the revenue brought in through their email program during this time is critical. So it’s time to pull out all the stops.

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