Word of the Week – Daily Deals

Daily deal businesses truly rely on email as their engine for growth. As more and more businesses enter the playing field, the challenge remains on how to stay relevant and to stand out from the others in an ever crowded …

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Categories: Commentary Return Path View Comments

Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.

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NEWS RELEASE: Inbox placement rates drop 3.5% over 18 months in the United Kingdom

UK marketers’ emails are not delivered to their customers far more often than their French and German counterparts UK marketers continue to fail to reach the inboxes of millions of customers who want to receive their emails. Inbox placement rates …

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How Citrix Online Achieved a 95% Inbox Placement Rate

Citrix Online quickly saw their inbox placement rate (IPR) skyrocket to 95%. Return Path Certification has even helped Citrix Online realize a dramatic drop in customer service complaints about missing emails as customers now receive the emails they are expecting, and are more satisfied with the service leading to higher customer satisfaction and trust in Citrix solutions.

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A Marketer’s Field Guide to Comcast Inboxes

Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.

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How Your Email Deliverability is Affecting Your Overall Revenue

In the perfect world, 100% of your emails would make it to your subscribers’ inboxes with no trouble at all. Your subscribers would receive your beautifully designed emails with all images and links enabled, and would spend all morning reading and clicking on your emails.

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Word of the Week – Typography

I’ll admit that I am a fan of typography. I have three shelves on a bookshelf dedicated to the topic, I enjoy creating my own fonts, and yes, I even own a copy of a documentary about one of the greatest typefaces ever created, Helvetica. Naturally, I became rather giddy when I ran across three recent articles about typography for email.

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The Beauty of a Best-In-Class Email Program

More often than not, the solution for solving the client’s pain – barring any serious sender reputation issues – involves creating a strategy for relevancy. In other words: how to send the right message to the right subscriber at the right time. This includes demonstrating value through the email channel and sending messages that subscribers anticipate and appreciate. Sound like a big ask? It certainly can be, and that’s why it’s especially pleasing to see marketers getting it right. Sephora, the international cosmetics and beauty retailer, does just that with their email program.

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How Email Marketers Can Start Preparing for Google+ Now

As an email marketer (or any marketer), you can’t seem to go anywhere without hearing about Google+. From how fast it has grown (25 million+) to what it is (a new way to share) and what it isn’t (a Facebook killer). Google+ is everywhere.

And yet, it can be difficult to determine if Google+ is the next big thing or just the newest social media kid on the block.

So, what does Google+ mean for email marketers? Should you care? While I can’t predict the future, here’s why email marketers should care and what they can start doing to prepare for Google+ or the next big thing.

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Word of the Week: Email Tools

This week had three new email and inbox application announcements that appeal to users of both ends of the email spectrum, namely business and consumer, which help to save email users time writing emails, making email more interactive, and another connecting publisher to advertisers.

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