English
Deutsch
Español
Français
Português/Brasil
Italiano
Aug
16
A Marketer’s Field Guide to AOL Inboxes
You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes.
Tell me more
Categories: Best Practices Commentary Explanation View Comments
Aug
15
Word of the Week: Misconceptions
Director, Professional Services
This weekly roundup is about common misconceptions held dearly by a lot of email marketers. For example, there’s always been a strong desire of email marketers, coupled with a strong fear, to use the word “free” in email messages, or to look for the holy grail of send times. This week’s roundup of articles and blogs answer this and also other misconceptions in the email marketing world.
Tell me more
Categories: Commentary Return Path View Comments
Aug
10
KISS (The Email Marketing Version)
Director, Response Consulting
I was recently reminded of one of the first marketing lessons I learned over 12 years ago: KISS (Keep It Simple Stupid). With technology so rapidly changing, it’s gotten easier and easier to overwhelm ourselves and our subscribers with communication: Newsletters! Triggered Alerts! Facebook Offers! Twitter Tips! So, I took this reminder as a point of inspiration to create an email marketing version of the long-time marketing rule.
Tell me more
Categories: Best Practices Explanation Return Path View Comments
Aug
5
Join Us at the Online Trust Forum 2011
On October 17th – 19th, Return Path will be attending the 6th Annual OTA Online Trust Forum in Washington DC. The theme this year is “Realizing the Promise of Trust,” and we are thrilled to be participating in and sponsoring this event. The Forum will address the business, technical and regulatory challenges impacting online trust and confidence in online services and communications. We’re looking forward to keynotes by the Federal Trade Commission, Center for Democracy & Technology and Publishers Clearing House.
Tell me more
Categories: Commentary News Return Path View Comments
Aug
4
Word of the Week: Metrics
Director, Professional Services
“You can’t manage what you can’t measure” goes the saying and marketers live and die by their numbers. What we measure helps determine how successful our email program really is. These metrics include bounces, opens, clicks, inbox placement, render, delivered, rejected, unknown user, spam trap, inactive, conversions, unsubscribe, deliverability, and the list goes on. I’ve gathered articles from the past couple of weeks that discuss email marketing metrics and how to measure and use them.
Tell me more
Categories: Best Practices News Research View Comments
Aug
3
Helpful Resources for Email Marketers in the Age of Mobile
Director, Response Consulting
My husband recently got a new smartphone (yes, I’m completely jealous). Not surprisingly, email was the first application he got up and running on the new phone. Email is the last item he checks on the phone before bed and the first item he opens in the morning. While his behavior may have been unique a few years ago, Return Path’s recent study finds there has been an 81% growth in mobile email viewership.
Tell me more
Categories: Best Practices View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
Tell me more
Categories: Explanation View Comments
Jul
28
Webinar – Keep Pretenders Out! Strategies to Prevent Brand Messaging Abuse
Next week, Return Path’s Chief Security Officer Sam Masiello will be hosting a webinar for BrightTALK discussing how how to protect your company from criminals looking to exploit your brand for their own profit, using any means they can find.
Tell me more
Categories: How-To Return Path View Comments
Jul
27
Word of the Week: Video
Director, Professional Services
The push for video in email is simple. Email marketers have seen huge boosts in response rates, as well as an increase in conversions and revenue when video has been present. A recent Mediapost article reminds us of the huge gains in click through rates and engagement when video in email is present. They state an example of shoeline.com increasing sales conversions by 44% when using video in their emails. Past case studies from other companies have also had similar results.
Tell me more
Categories: Commentary View Comments
Jul
21
Word of the Week: Google+
Director, Professional Services
Google+, Google’s newest foray into social networking, has been available for a few weeks now with a user base of about 20 million users. Not too shabby considering how new it is, but it still pales in comparison to Facebook’s …
Tell me more
Categories: Commentary View Comments