Email Engagement Rates of the Most Trusted Domains: How Do You Compare?

Which top level domains (TLDs) are the most trusted and have the highest subscriber engagement? How does an email from a .com compare to an email from a .net, .edu, and .org? From which TLDs do consumers delete email without reading the most?

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Email in Motion: How Mobile is Leading the Email Revolution

I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather than a full research paper. Nothing was too surprising to me, except the fact that so many marketers still aren’t tracking how many emails are read on mobile devices, and having no mobile strategy whatsoever. Below is a breakdown of the major findings.

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New White Paper: Return Path and the Direct Marketing Association UK Highlight a Tidal Shift in Email Deliverability

The Direct Marketing Association (DMA) UK and Return Path, have launched a new White Paper uncovering the latest data and trends on email deliverability, produced collaboratively by the DMA Email Marketing Council, and with key inputs from Return Path’s own …

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NEW RESEARCH STUDY: Nearly 1 in 4 messages never reach the inbox. How do you compare?

I’m excited to announce the latest release of our Deliverability Benchmark Report for the second half of 2011. We examined the deliverability rates on thousands of commercial email marketers and over 1.1 million messages across 142 internet service providers (ISPs) across the world from July 1 to December 31, 2011 using data from our Mailbox Monitor product that tracks if mail is delivered to the inbox, spam folder, or never delivered at all. To be honest, some of the findings surprised me in this report.

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Help Us, Help You

Before becoming Chairman of the Direct Marketing Association, one of the things I’d noticed over the years was that the association didn’t have a ton of primary market research on itself, sort of a classic case of the cobbler’s children having shoddy shoes.

Today we are launching a new survey to help us establish a baseline for awareness and perceptions of all aspects of the DMA on behalf of all members of the marketing community.

Whether or not you are a DMA or EEC member …

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NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Categories: News Research Return Path View Comments

Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.

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Categories: Press Releases Research Return Path View Comments

NEWS RELEASE: Inbox placement rates drop 3.5% over 18 months in the United Kingdom

UK marketers’ emails are not delivered to their customers far more often than their French and German counterparts UK marketers continue to fail to reach the inboxes of millions of customers who want to receive their emails. Inbox placement rates …

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Categories: News Press Releases Research Return Path View Comments

Word of the Week: Metrics

“You can’t manage what you can’t measure” goes the saying and marketers live and die by their numbers. What we measure helps determine how successful our email program really is. These metrics include bounces, opens, clicks, inbox placement, render, delivered, rejected, unknown user, spam trap, inactive, conversions, unsubscribe, deliverability, and the list goes on. I’ve gathered articles from the past couple of weeks that discuss email marketing metrics and how to measure and use them.

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Categories: Best Practices News Research View Comments

It’s 2011: Do You Know Where Your Email Is Being Read?

Today we released our newest study: “Email on the Move: The Future of Mobile Messaging.” The study examines when and how email is most often read. The results were exciting and have tremendous implications for email marketers. Did you know? …

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