UK-based Country Fashion House Joules Achieves Over 99% Inbox Placement after Becoming Return Path Certified

Joules Clothing is a UK based clothing retailer with over 60 locations nationwide and a rapidly expanding ecommerce, catalogue, wholesale and not least international business. With email critical to the success of its growing online business, Joules sought to improve deliverability and gain maximum exposure in the inbox vis-a-vis the growing competition by competitive brands. As such, it needed to ensure ISPs would deliver its emails to the recipients’ inboxes by proving that it was a responsible and reputable email sender.

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Ice Turns Email into Revenue Channel with Return Path

Top Online Jewelry Retailer Dramatically Increases Customer Engagement During Holiday Shopping Season
Champlain and New York, NY – April 24, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it was selected by Ice (Ice.com), a leading online jewelry retailer and one of the first companies to turn a jewelry store into an online shopping experience, to drive higher revenue and increase customer engagement by improving its email marketing efforts.

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Remembering Jen Coy

It is with a heavy heart that I share the news of the passing of one of Return Path’s brightest stars, Jen Coy. Jen joined Return Path in February 2008 and none of us have been the same since. Jen was the kind of person who entered a room and flashed a smile that could knock you off your chair. She was certainly sassy and stylish, always accessorized with fabulous shoes, witty comments and short bursts of inspiration. Jen had the ability to interact with people with equal parts intellect, sarcasm and self-examination.

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Return Path Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011

Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email Deliverability Benchmark report. Historically, IPR has remained steady at around 80% with one in five emails being delivered to the spam folder or blocked. For the first time in three years, Return Path has seen a major decline of 6% in the second half of 2011 bringing inbox placement rates to a record low of 76.5% globally, compared to 81% in the first half of 2011.

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Valentine’s Day campaigns show email turn-offs

After my Valentine’s Day analysis of online dating sites and what’s so great about their email, I decided to compare their performance around the holiday to a sample of retail marketers to measure the effectiveness of these sorts of big seasonal marketing drives.

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Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing

Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily

New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Return Path Report Shows Mobile Platforms’ Growing Impact on Email Viewership

Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens

New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.

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