Return Path Joins with Google, AOL, Yahoo! and Microsoft to Found DMARC.org to Help Safeguard Consumers, Brands and ISPs from Phishing

Return Path’s Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily

New York, NY – January 30, 2012 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world’s most highly spoofed brands. Return Path’s anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.

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NEWS RELEASE: Beauty Brand Rodial Triples Weekly Revenue Through Email Best Practice

Return Path enables Rodial to avoid spam filters and achieve 55% increase in consumer interaction with the brand Skincare product specialist Rodial increased its revenue from its email channel by more than 200 per cent over one week using best …

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Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox

Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience New York City and Austin, TX – January 10, 2012 – Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its …

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NEW RESEARCH STUDY: Email Trends Are Shifting–Are Your Messages Following?

Today we released the second installment of our global report: “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” The study sheds light on the impact mobile is having on email viewership and unveils some interesting findings.

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Return Path Report Shows Mobile Platforms’ Growing Impact on Email Viewership

Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens

New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled “Mobile, Webmail, Desktops: Where Are We Viewing Email Now?” looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.

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Remembering J.D.

This is the hardest thing I’ve ever had to write in 12 years as Return Path’s CEO. I hope it never has an equal.

One of our long-time employees, J.D. Falk, passed away today after a year-long struggle with cancer. J.D., which most people don’t know was short for Jesse David, was only 37 years old. Although I cannot claim to be a close friend of J.D.’s, I have known him fairly well in the industry going back about eight years, and he has been a trusted member of our team here for the last four+ years.

J.D. did great work for us at Return Path, but my admiration for him goes beyond that.

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Matt Blumberg Elected as Chairman of DMA Board of Directors

Return Path would like to congratulate our CEO Matt Blumberg on his election to Chairman of Board of the Direct Marketing Association (DMA) as announced by the DMA at the association’s annual conference in Boston this week.

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Email + Social: Appetizing Integration

To get the creative juices flowing, let’s take a look at two examples of marketing campaigns from this spring and summer that leveraged an email and social media integrated model. Warning: Beware the power of suggestion. If you were planning on a salad for lunch, don’t read on.

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Word of the Week – Daily Deals

Daily deal businesses truly rely on email as their engine for growth. As more and more businesses enter the playing field, the challenge remains on how to stay relevant and to stand out from the others in an ever crowded …

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Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.

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