Remembering J.D.

This is the hardest thing I’ve ever had to write in 12 years as Return Path’s CEO. I hope it never has an equal.

One of our long-time employees, J.D. Falk, passed away today after a year-long struggle with cancer. J.D., which most people don’t know was short for Jesse David, was only 37 years old. Although I cannot claim to be a close friend of J.D.’s, I have known him fairly well in the industry going back about eight years, and he has been a trusted member of our team here for the last four+ years.

J.D. did great work for us at Return Path, but my admiration for him goes beyond that.

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Matt Blumberg Elected as Chairman of DMA Board of Directors

Return Path would like to congratulate our CEO Matt Blumberg on his election to Chairman of Board of the Direct Marketing Association (DMA) as announced by the DMA at the association’s annual conference in Boston this week.

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Email + Social: Appetizing Integration

To get the creative juices flowing, let’s take a look at two examples of marketing campaigns from this spring and summer that leveraged an email and social media integrated model. Warning: Beware the power of suggestion. If you were planning on a salad for lunch, don’t read on.

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Word of the Week – Daily Deals

Daily deal businesses truly rely on email as their engine for growth. As more and more businesses enter the playing field, the challenge remains on how to stay relevant and to stand out from the others in an ever crowded …

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Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.

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NEWS RELEASE: Inbox placement rates drop 3.5% over 18 months in the United Kingdom

UK marketers’ emails are not delivered to their customers far more often than their French and German counterparts UK marketers continue to fail to reach the inboxes of millions of customers who want to receive their emails. Inbox placement rates …

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How Citrix Online Achieved a 95% Inbox Placement Rate

Citrix Online quickly saw their inbox placement rate (IPR) skyrocket to 95%. Return Path Certification has even helped Citrix Online realize a dramatic drop in customer service complaints about missing emails as customers now receive the emails they are expecting, and are more satisfied with the service leading to higher customer satisfaction and trust in Citrix solutions.

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A Marketer’s Field Guide to Comcast Inboxes

Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.

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How Your Email Deliverability is Affecting Your Overall Revenue

In the perfect world, 100% of your emails would make it to your subscribers’ inboxes with no trouble at all. Your subscribers would receive your beautifully designed emails with all images and links enabled, and would spend all morning reading and clicking on your emails.

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Word of the Week – Typography

I’ll admit that I am a fan of typography. I have three shelves on a bookshelf dedicated to the topic, I enjoy creating my own fonts, and yes, I even own a copy of a documentary about one of the greatest typefaces ever created, Helvetica. Naturally, I became rather giddy when I ran across three recent articles about typography for email.

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