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Sep
13
A Marketer’s Field Guide to Comcast Inboxes
Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.
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Categories: Best Practices Commentary Explanation Return Path View Comments
Aug
18
Word of the Week: Email Tools
Director, Professional Services
This week had three new email and inbox application announcements that appeal to users of both ends of the email spectrum, namely business and consumer, which help to save email users time writing emails, making email more interactive, and another connecting publisher to advertisers.
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Categories: Commentary Return Path View Comments
Aug
16
A Marketer’s Field Guide to AOL Inboxes
You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes.
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Categories: Best Practices Commentary Explanation View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
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Categories: Explanation View Comments
Jun
23
A Marketer’s Field Guide to Yahoo! Inboxes
Yahoo! Mail was one of the first free webmail providers to hit the market and is one of the three largest providers in the world with 280+ million users. If you include some of the smaller providers that utilize the Yahoo! infrastructure such as AT&T and BellSouth there are 320+ million users. Even though they are one of the oldest and biggest ISPs in the market they have continued to attract and cater to a relatively young social audience compared to other free webmail providers. Yahoo!’s anti-spam team is also one of the most active and responsive groups in the industry when it comes to clear communications and responsiveness to senders.
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Categories: Explanation View Comments
Jun
2
Marketing Sherpa Features an Email Marketing Sweepstakes Winner
We’re happy to see one of our marquee clients, Publishers Clearing House (PCH) featured in Marketing Sherpa. Marketing Sherpa focused on PCH’s 99.2% deliverability rate despite heavy usage of “blacklisted” words.
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Categories: Best Practices View Comments
May
23
50 Per Cent More Marketing Emails Considered Spam By ISPs
Marketers’ continued poor practices result in their emails being increasingly blocked and consigned to spam folders Email marketers’ lack of best practice forced a near 50 per cent jump in emails not being delivered to the inboxes of UK customers …
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Categories: Press Releases Return Path View Comments
May
13
How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do
Director, Professional Services
Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it used to. Marketing managers usually understand that the key is to get rid of the deadweight to solve these problems, but most executives try to solve the revenue problem through a numbers game and sending to even more email addresses, many of which are inactive as well. So why should you care about removing inactive addresses?
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Categories: Best Practices Commentary How-To View Comments
May
4
How Two Email Gods and a Goddess Could Create a Golden Age for Email
Senior Director, Response Consulting
If we really could have super powers to make the email universe a better place, what would those be and how would we use them?
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Categories: Commentary Return Path View Comments
Apr
29
A follow-up on Marketing Sherpa’s webinar “Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation”
Director, Professional Services
Return Path and Marketing Sherpa joined forces to present a webinar on how to deal with complains. The turnout and questions were great. So great in fact, that we ran out of time to answer them all. Along with Marketing Sherpa co-presenter Adam Sutton, we decided to answer the questions in a two part blog series. Here’s the first.
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Categories: Explanation How-To Return Path View Comments