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Sep
20
Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox
Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.
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Categories: Press Releases Research Return Path View Comments
Sep
14
How Citrix Online Achieved a 95% Inbox Placement Rate
Citrix Online quickly saw their inbox placement rate (IPR) skyrocket to 95%. Return Path Certification has even helped Citrix Online realize a dramatic drop in customer service complaints about missing emails as customers now receive the emails they are expecting, and are more satisfied with the service leading to higher customer satisfaction and trust in Citrix solutions.
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Categories: Best Practices Return Path View Comments
Sep
13
A Marketer’s Field Guide to Comcast Inboxes
Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.
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Categories: Best Practices Commentary Explanation Return Path View Comments
Sep
12
How Your Email Deliverability is Affecting Your Overall Revenue
Return Path Account Manager
In the perfect world, 100% of your emails would make it to your subscribers’ inboxes with no trouble at all. Your subscribers would receive your beautifully designed emails with all images and links enabled, and would spend all morning reading and clicking on your emails.
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Categories: Best Practices How-To Return Path View Comments
Aug
18
Word of the Week: Email Tools
Director, Professional Services
This week had three new email and inbox application announcements that appeal to users of both ends of the email spectrum, namely business and consumer, which help to save email users time writing emails, making email more interactive, and another connecting publisher to advertisers.
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Categories: Commentary Return Path View Comments
Aug
16
A Marketer’s Field Guide to AOL Inboxes
You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes.
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Categories: Best Practices Commentary Explanation View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
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Categories: Explanation View Comments
Jul
20
Military.com Gains Visibility into Mobile’s Impact on Marketing Campaigns with Return Path’s Campaign Insight
In-depth intelligence on devices and email platforms optimizes Military.com subscriber experience and maximizes response rates. Tell me more
Categories: Press Releases Return Path View Comments
Jun
29
Word of the Week: Opt-in
Director, Professional Services
This week’s Word of the Week is opt-in, where I highlight some blogs and articles dealing with opt-in and how marketers depend on proper and effective opt-in methods for higher list growth and deliverability.
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Categories: Best Practices Commentary News Return Path View Comments
Jun
23
A Marketer’s Field Guide to Yahoo! Inboxes
Yahoo! Mail was one of the first free webmail providers to hit the market and is one of the three largest providers in the world with 280+ million users. If you include some of the smaller providers that utilize the Yahoo! infrastructure such as AT&T and BellSouth there are 320+ million users. Even though they are one of the oldest and biggest ISPs in the market they have continued to attract and cater to a relatively young social audience compared to other free webmail providers. Yahoo!’s anti-spam team is also one of the most active and responsive groups in the industry when it comes to clear communications and responsiveness to senders.
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Categories: Explanation View Comments