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Sep
13
A Marketer’s Field Guide to Comcast Inboxes
Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.
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Categories: Best Practices Commentary Explanation Return Path View Comments
Sep
12
How Your Email Deliverability is Affecting Your Overall Revenue
Return Path Account Manager
In the perfect world, 100% of your emails would make it to your subscribers’ inboxes with no trouble at all. Your subscribers would receive your beautifully designed emails with all images and links enabled, and would spend all morning reading and clicking on your emails.
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Categories: Best Practices How-To Return Path View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
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Categories: Explanation View Comments
Jul
13
Wednesday’s Word(s) of The Week: Spear Phishing
Director, Professional Services
I’d like to dive into another security topic that everyone needs to be aware of, one that most people have been a target of, and that no one wants to be a victim of, namely spear phishing. Spear phishing is a highly targeted attack towards an individual that uses things like personalization and often uses a spoofed From: address that is recognizable to the recipient, like an email from your husband or wife asking for your social security number for benefits enrollment, when it’s actually not your husband or wife, but a fraudster.
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Categories: Best Practices News View Comments
Jun
16
More Questions Around “Building Reputation and Spurring Engagement in the Age of Social and Mobile”
Director, Professional Services
I recently presented a webinar for the AMA entitled “Building Reputation and Spurring Engagement in the Age of Social and Mobile.” You can listen to the recording. We had a great attendance, and didn’t have the opportunity to answer all of the audience questions. I promised the listeners I would follow-up in a blog post, so as promised; here are the answers to your questions.
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Categories: Best Practices Commentary Commentary How-To View Comments
Jun
14
Study: Marketers Must Repair Poor Reputations To Reach The Inbox
Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its latest research report, “The Sender Reputation Report: Key Factors that Impact Email Deliverability.” Available for download on our website, the report examines how email reputation significantly impacts a marketer’s ability to reach their intended audience. The results of the report urge email marketers to examine the critical factors impacting email marketing performance in order to ensure their emails are getting into the inbox.
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Categories: Press Releases Return Path View Comments
Jun
7
Webinar: Building Reputation and Spurring Email Engagement in the Age of Social and Mobile
Director, Professional Services
Please join me on Thursday, June 9th, 2011 at 1:00PM EST for a discussion on how to use new inbox technologies, mobile and social to achieve higher engagement and deliverability rates.
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Categories: Best Practices How-To Return Path View Comments
Jun
2
Marketing Sherpa Features an Email Marketing Sweepstakes Winner
We’re happy to see one of our marquee clients, Publishers Clearing House (PCH) featured in Marketing Sherpa. Marketing Sherpa focused on PCH’s 99.2% deliverability rate despite heavy usage of “blacklisted” words.
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Categories: Best Practices View Comments
Apr
29
A follow-up on Marketing Sherpa’s webinar “Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation”
Director, Professional Services
Return Path and Marketing Sherpa joined forces to present a webinar on how to deal with complains. The turnout and questions were great. So great in fact, that we ran out of time to answer them all. Along with Marketing Sherpa co-presenter Adam Sutton, we decided to answer the questions in a two part blog series. Here’s the first.
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Categories: Explanation How-To Return Path View Comments
Apr
20
Tactics for Handling Complaints and Boosting Your Reputation at the MarketingSherpa Webinar
Join us on Thursday, April 21st at 1:00pm ET while we join forces with MarketingSherpa to present a webinar with tips on handling complaints and boosting your reputation.
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Categories: Best Practices Return Path View Comments