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Sep
13
A Marketer’s Field Guide to Comcast Inboxes
Comcast is the largest cable provider in the United States with 22 million subscribers comprising 32 million active mailboxes. Their email user base is made up of paid subscribers to their Internet service. Comcast provides a reliable email service with lots of storage. Unlike other North American cable providers, Comcast has invested significantly in their email service which includes a snappy Zimbra-based web interface.
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Categories: Best Practices Commentary Explanation Return Path View Comments
Jul
28
A Marketer’s Field Guide to Gmail Inboxes
Gmail has had a relatively short life compared to the other large webmail providers such as Yahoo!, Hotmail and AOL. Gmail launched in beta in 2004, became available to the general public in 2007 and officially launched out of beta in July 2009. According to our research Gmail closed 2010 with 193 million users, which is less than Yahoo! and Hotmail, but it is adding new users at a much faster rate than these two providers.
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Categories: Explanation View Comments
Jul
27
Word of the Week: Video
Director, Professional Services
The push for video in email is simple. Email marketers have seen huge boosts in response rates, as well as an increase in conversions and revenue when video has been present. A recent Mediapost article reminds us of the huge gains in click through rates and engagement when video in email is present. They state an example of shoeline.com increasing sales conversions by 44% when using video in their emails. Past case studies from other companies have also had similar results.
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Categories: Commentary View Comments
Apr
18
Enhanced Return Path Deliverability Monitoring Suite Empowers Email Marketers with In-Depth Inbox Intelligence
Return Path, the world’s leading email certification and reputation monitoring company, today announced the newest release of its Deliverability Monitoring Suite, designed to provide marketers with critical inbox intelligence.
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Categories: Press Releases Return Path View Comments
Nov
19
“Delivered” Depends On Context
When an email sending system reports that a message has been ‘delivered,’ that may not be an accurate portrayal of the final destination of the message. To understand why that is, and why ‘delivered’ has been the term of art for so long, we just need to look at the email delivery process.
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Categories: Explanation View Comments
Jun
29
A Pizza World Cup Action
Senior Director, Response Consulting
Pizza Express has kicked off the World Cup emailing fest by inviting me to miss the soccer – sorry, football – barrage. My only recent experience with the game of football is participating in the office sweepstakes and randomly selecting a team that’s not an odd-on favourite to win, so I was pleased to see a company targeting football lovers and haters at the same time. (See image below)
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Categories: Commentary Commentary View Comments
Apr
19
Has Social Networking Surpassed Email?
Business Operations Analyst
As Return Path’s resident Business Analyst, I have become a bit of a geek about data graphics. A great chart can be a transformative experience that reveals new and insightful ideas. A bad experience with a chart can leave you feeling confused, misled, aggravated, betrayed, (and blogging…) Case in point: a recent edition of Silicon Alley Insider’s Chart of the Day email newsletter. It jumped out at me because …
Categories: Research View Comments
Nov
10
Why are you hiding? What are you hiding?
False CAN-SPAM WHOIS Information Ruling may have far-reaching impact
Mickey Chandler, over at Spamtacular notes a recent decision in a CAN-SPAM case which cites 18 U.S.C. § 1037 as one of the laws broken.
Specifically, the defendant had put false information into their domain registration, information displayed in the WHOIS record.
Mickey raises an interesting question – do domain privatization services like domains-by-proxy violate CANS-PAM? …
Categories: Commentary News View Comments
Oct
26
A Deluge is Underway; is Email Waterproof?
What’s that we see, waving through the raindrops? Isn’t email supposed to be dead? You already know I’m going to say no; as usual, once you see past the refraction and the rainbows, reality is somewhat more complicated.
The recent, ongoing launch of Google Wave has almost everything we’ve come to expect. It begins with a slow roll-out, with people begging for invitations. Then comes the headlines proclaiming the death of email, often based on nothing more than a short preview video and someone else’s interview with Wave’s creators. This all leads to gigantic, Google-sized expectations. But with Wave those expectations have yet to be met; It is either such a gigantic paradigm shift that most of us can’t yet comprehend the enormity of their genius, or it’s an incomplete product that shouldn’t have launched until there was something more to show off than a Google-y user interface. Either way, Wave appears to have crested quickly, and we’re left waiting and wondering.
Then the Mozilla Thunderbird team filled that void by introducing a new concept they call Raindrop. …
Categories: Commentary News View Comments
Oct
13
Episode #12 of Reputation Radio is LIVE!
Our new episode of Reputation Radio is available now on iTunes.
In this episode, we speak with Tom Sather of Return Path about domain reputation. What is domain reputation? What is the difference between domain reputation and IP reputation? Why is domain reputation important for getting your emails delivered to your customers inboxes? Tom answers these questions and more.
Is there someone …
Categories: Commentary View Comments