Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.

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A Marketer’s Field Guide to AOL Inboxes

You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes.

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Choosing Our Own Adventure: Return Path Hack-@-thon

Smarts and creativity were definitely on display last week when we had our first ever Return Path Hackathon. We took two days off from our normal routines and unleashed our creativity and innovation in an attempt to create something awesome.

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Groupon Sees 40% Increase in Delivery Speed and Increased Email Response Rates with Return Path Certification for Immediate ROI

Annual Investment Generated a Return of 180:1 as More Than 98% of Groupon Emails Are Delivered to Inboxes During Company’s Target Time

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The Newest Return Path Study Explains Why I Keep Talking about Reputation

I’ve been writing about reputation and why it’s so important on this blog for years (the first recorded instance is from back in 2006). I’ve explained why you need to pay attention to reputation, and I’ve even called reputation the “King” (83% of the time).

Why do I think your reputation so important? Before I answer that question, let’s start with a more fundamental one – why is inbox placement important?

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Marketing Sherpa Features an Email Marketing Sweepstakes Winner

We’re happy to see one of our marquee clients, Publishers Clearing House (PCH) featured in Marketing Sherpa. Marketing Sherpa focused on PCH’s 99.2% deliverability rate despite heavy usage of “blacklisted” words.

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New is Old? Or Old is New Again?

The temperature wasn’t the only thing that was high on the first day of the Email Insider Summit. Record attendance spurred highly interactive panel sessions on day one, and the buzz continued throughout the day in roundtable discussions and subsequent events. The topics of the first conference day were focused entirely on the new and emerging among the industry, including: real-time marketing, innovations in technology, and changes in webmail interfaces.

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New Intelligence Data Drives the Latest Release of Our Deliverability Monitoring Suite

Today, I am proud to announce that by listening to our clients and the marketplace, we have made some major enhancements to our Deliverability Monitoring Suite, providing email marketers with the information they need to more effectively get into the inbox, increase response rate and provide more visibility and insight into subscribers and ISP filtering.

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Enhanced Return Path Deliverability Monitoring Suite Empowers Email Marketers with In-Depth Inbox Intelligence

Return Path, the world’s leading email certification and reputation monitoring company, today announced the newest release of its Deliverability Monitoring Suite, designed to provide marketers with critical inbox intelligence.

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Return Path Expands into China, Signs Top ISPs, Tencent/QQ and Sohu, to Certification Service

Return Path, the global leader in email deliverability and reputation management services, today announced the company’s expansion into the Asia-Pacific region, signing on China’s two largest Internet Service Providers (ISPs), Tencent/QQ, and Sohu, to use Return Path Certification, the largest global whitelist of certified, legitimate email senders. As part of this expansion strategy, the company is also unveiling a new report for digital marketers called “Email Marketing in the New China,” which analyzes user behaviors, identifies market opportunities and details best-practices for email marketing in China.

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