Tribute to Stefan Pollard: Friend, Partner, Email Industry Stalwart

By Stephanie Miller
VP, Global Market Development

We add our voice to the many expressing sorrow at the passing of our friend and colleague Stefan Pollard, a longtime email industry guru and senior consultant at Responsys, a Return Path partner. A very moving tribute appeared in ClickZ, where Stefan was a columnist. The DMA/Email Experience Council has announced the Stefan Pollard eec Member of the Year Award for Excellence in Creativity and Contribution to be awarded annually at the Email Evolution Conference. ...

Categories: News

Deliver Custom Content in Real Time, Any Time

By George Bilbrey
President

Today, Return Path is pleased to introduce another innovative email solution as part of Return Path Certified Premium Services, our advanced set of technology and consulting solutions that help email senders increase revenue, engagement and deliverability. In partnership with Sympact, we're pleased to offer Sympact Dynamic Images, which allows marketers and publishers to send emails with real-time pricing, geographic targeting and other timely data. Sympact Dynamic Images gives marketers the power to deliver relevant, custom emails for higher marketing ROI.

Categories: News

Ready, Set, Optimize: New Multivariate Email Testing Service

By George Bilbrey
President

I'm very pleased to announce the launch of another innovative email solution partnership as part of Return Path Certified Premium Services, our advanced set of technology and consulting solutions that helps marketers and publishers increase email revenue, engagement and deliverability. In partnership with 8Seconds, we're pleased to offer 8Seconds Optimizer, a tool that tracks customer behavior in real time, to juice up the results of your email campaigns. ...

Categories: News

Return Path Partners With 8Seconds to Offer Multivariate Email Testing to Maximize Email Response Rates

8Seconds Partnership Is the Latest Certified Premium Services Offering From Return Path Designed to Help Marketers and Publishers Increase Email ROI

May 12, 2010 - Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with 8Seconds, multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative. ...

Categories: News

More Regulation in Our Future? A Webinar with the FTC

By Tom Bartel
VP Receiver and Certification Services

When it comes to privacy and behavioral tracking, the FTC has largely given the direct marketing and email marketing industries a mandate to "self regulate, or else." We've done a pretty good job of that as an industry, but this year we may see some additional attention paid to our success. You simply must be aware of these issues, and so I'm happy to invite you to join me at a DMA/Email Experience Council webinar with the FTC later this month. Attend to get the full scoop (see details and a discount code below). ...

Categories: News

New Mobile Views Added to Campaign Preview

By Jeremy McGuire
Product Manager

Today Return Path is pleased to announce that we have released four new mobile rendering views in Campaign Preview: iPhone, Nokia (Symbian), Blackberry Curve and Window Mobile 6.5. With these additional views, Return Path Campaign Preview will now offer views for the most popular operating systems worldwide. ...

Categories: News

Return Path Welcomes Christine Borgia and Todd Herr to Our Receiver Services Team

By George Bilbrey
President

I'm very pleased to announce today that Return Path has hired Christine Borgia, formerly of AOL and Todd Herr, formerly of Time Warner Cable/Road Runner.

Many companies in the email industry lay claims to working with top ISPs and mailbox providers. Return Path, however, is one of the few that works for them as well. When we began work on the Return Path Reputation Data Network we imagined that gathering data from all the top ISPs and other large-volume email receivers would be a boon for our marketer clients. We could show them - in real time - what their sending reputation looked like. We created the Sender Score as a way to quantify that reputation and give them a metric to shoot for.

We quickly realized that this data was also extremely useful for ...

Categories: News

Has Social Networking Surpassed Email?

By Ezra Fischer
Business Operations Analyst

As Return Path's resident Business Analyst, I have become a bit of a geek about data graphics. A great chart can be a transformative experience that reveals new and insightful ideas. A bad experience with a chart can leave you feeling confused, misled, aggravated, betrayed, (and blogging...) Case in point: a recent edition of Silicon Alley Insider's Chart of the Day email newsletter. It jumped out at me because ...

Categories: News

ClamAV and The Case of The Missing Mail

By Neil Schwartzman
Senior Director, Security Strategy, Receiver Services

Some email discussion lists were all atwitter yesterday, as Sourcefire's open-source anti-virus engine ClamAV version 0.94.x reached its end-of-life. ...

Categories: News

Richard Gibson Elected to Key Leadership Role at the DMA (UK)

By Anita Absey
SVP Global Sales and Service

I am extraordinarily pleased to announce that Return Path's own Richard Gibson has been elected as the new chair of the Direct Marketing Association's (UK) Email Marketing Council (EMC). We've known for quite some time that Richard is a rock star within the world of email marketing. ...

Categories: News