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News Posts
Jan
20
By Matt Blumberg
CEO & Chairman
As I wrote a few months back, I recently joined the DMA's Board of Directors and its Executive Committee to try to help the association - one of the largest and highest profile groups representing marketers - advance its agenda in a few specific ways. At the time, I noted that my interests would be on consumer advocacy and engagement, execution around interactive marketing issues and the internet community, and transparency around the organization itself.
Yesterday, John Greco, the association's CEO, announced he is stepping down to make way for the next generation of leadership. John has done some great work the past five years running the DMA and has advanced it materially from where the association was when he took over in terms of interactive marketing, but he recognized (the hallmark of a good leader) that it was time for a change.
There are all sorts of questions people have about this announcement, and I've already gotten a number of calls and emails from people trying to read between the lines and get some inside scoop. Some of the questions have answers - others don't at this stage or can't given confidentiality agreements.
Tell me moreCategories: News
Jan
15
By George Bilbrey
President
As we told you just before the new year, the Return Path team has been hard at work integrating new data sources into the scoring models that power our Sender Score. The updates are live and in all, we've increased the size of the Sender Score footprint by 25%!
More access to unique IP data means Return Path will be able to calculate Sender Scores for even more IPs. I'm proud to report that there will be very few scenarios where we won't be able to generate a score for an IP.
Tell me moreCategories: Email Deliverability | News
Jan
13
By Matt Blumberg
CEO & Chairman
As I mentioned in some recent posts on OnlyOnce, I've really enjoyed sharing the Return Path story with the tech start-up community in New York through groups like the NYC Lean Startup Meetup.
Next week I'm taking the Return Path story on the road to Silicon Valley where I'll be presenting to Startup2Startup. Startup2Startup is a group of Silicon Valley geeks, entrepreneurs, and investors dedicated to educating and helping the next generation of Internet startups. They meet monthly over dinner to discuss relevant topics in technology and entrepreneurship, connect with new people and companies, and share our knowledge and experience.
You'll not only get hear about Return Path's 10 years in business but I'll also be sharing some best practices to diagnose and resolve email deliverability problems.
Interested? Request an invitation here.
Stay tuned for more on this post-event.
Tell me moreCategories: Email Deliverability | News
Jan
07
For immediate release - Return Path, the leading email deliverability and reputation management company, today released its Top Email Trends in 2009 report. While 2010 promises even more changes in the email industry, Return Path has identified the top trends in email in the past year.
"Return Path is dedicated to ensuring that consumers receive the emails they want to receive and offering ISPs the tools and knowledge to identify legitimate, permissioned email," said George Bilbrey, President, Return Path. "With our extensive knowledge of the email industry, we feel it's important and valuable to learn from the past to foresee where the industry is headed in 2010. By understanding the industry trends in 2009, marketers can work to improve their email programs in 2010."
The Top 10 Emails Trends in 2009, include:
Categories: News | Press Releases
Jan
04
By Matt Blumberg
CEO & Chairman
As we embark on a new year and a new decade (and Return Path's second decade in business), I'm back with my annual predictions for the email industry. My 2009 good news-bad news predictions were somewhat prescient but certainly not my best effort. So, after considerable thought and a fair amount of internal debate, here's what I've got:
1) ISPs will focus more of their anti-spam efforts around picking out the good guys rather than blocking the bad guys. Why? There are just so many more bad guys - and we've reached a tipping point where it is faster and cheaper to cherry pick the good senders. Along with their internal tools, we'll see more ISPs rely on 3rd party white lists like Return Path Certification for more accurate filtering.
Tell me moreCategories: Email Deliverability | News
Dec
29
By George Bilbrey
President
As 2010 begins and many head to the gym to fulfill New Year's resolutions, here at Return Path we'll be getting our workout strengthening our data! As the world's most comprehensive email reputation data source (collecting data from over 150 million mailboxes worldwide), we are dedicated to ensuring our reputation scores are accurate, current and thorough.
We know the email universe relies on our Sender Score. For anyone who sends email, it's the foremost measure of email reputation - a direct reflection on sending practices based on universal reputation metrics: user complaints, spam trap hits, unknown user counts, and more. For those receiving mail, Sender Score can be used to inform inbound email handling and assist with the Herculean task of separating good email from spam.
Tell me moreCategories: Email Deliverability | News
Dec
17
by J.D. Falk
Director of Product Strategy, Receiver Services
As announced this morning, the Messaging Anti-Abuse Working Group (MAAWG) has established formal relationships with the Internet Engineering Task Force (IETF) and the BITS/Financial Services Roundtable.
MAAWG is comprised of ISPs, technology vendors including Return Path, ESPs, and a small but growing number of big brands, all interested in talking about email spam and other abuses of messaging systems. Some of their published documents include the Senders Best Communications Practices, which could be called the deliverability bible, and Message Sender Reputation Concepts and Common Practices, the best publicly available resource for understanding reputation systems like Sender Score.
Tell me moreCategories: Email Deliverability | News
Our new episode of Reputation Radio is available on iTunes.
In this episode, we speak with Ken Magill of the Magilla Marketing newsletter and DIRECT about the current state of the email industry. Ken discusses how email industry insiders love to talk about advanced concepts while many businesses are still challenged by the basics. Why do direct marketing veterans still struggle to grasp the unique characteristics of email marketing? Which companies executing email right and which companies are getting it wrong? Ken answers these questions and more.
Is there someone in the email universe you think we should interview? Do you have a question about email deliverability or sender reputation? Call 206-350-5512 and leave a message. Or, email us: podcast@returnpath.net. We might use your question in a future episode.
Listen to episode 13 now and don't forget to subscribe so you don't miss a minute of Reputation Radio.
Tell me moreCategories: Email Deliverability | News | Response
Dec
11
As you may know, just in time for Christmas, The Spamhaus Project recently announced their new anti-snow-shoeing service the CSS component of the SBL: http://www.spamhaus.org/css/index.lasso
Spamhaus also has an http://www.spamhaus.org/news.lasso?article=650>article that offers some good information.
The CSS is the second such list to appear online; Invaluement was the first out of the gate with their ivmSIP/24 zone.
Both the SBL and ivmSIP/24 are part of the batch of checks we run constantly, against Return Path Certified and Safe whitelisted IPs. We also run a number of other tests to flag activity that is frowned upon by the receiving community.
SURBL, the domain blacklist, just announced their new, experimental zone of snowshoe domains, XS.
So, what is snowshoeing and how do you avoid such a pitfall?
Snowshoeing is, in a nutshell, spreading mail over IP ranges, domains or name-servers, in an attempt to lessen the impact of poor reputation upon an individual element.
Tell me moreCategories: Email Deliverability | News
Dec
07
By Matt Blumberg
CEO & Chairman
As I mentioned in in an earlier post, Return Path is celebrating its 10-year anniversary as a global leader in the email business. Over this period we've seen the email channel, evolve, progress and in some instances regress but despite all the upheaval and regularly scheduled predictions of its demise, email remains the most popular, necessary and cost-effective Internet technology. No matter where in the world you live or work, you rely on email for your personal and professional communications - especially in Australia as evidenced by just released Big Australia Email Report.
Tell me moreCategories: Email Deliverability | News
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