Jan
20
Return Path Powers Email Feedback Loops For More Than 60% of Leading Email Providers; Yahoo! Mail Will Also Employ Return Path's Sender Score Certified
New York, NY - January 20, 2009 - Return Path, the leading email deliverability and email reputation services provider today announced the extension of its anti-spam feedback loop service to Yahoo! Mail. The Return Path anti-spam feedback loop helps ensure Yahoo! Mail "this is spam" votes are communicated to email senders, providing legitimate, commercial senders the ability to quickly address spam complaints by Yahoo! Mail users.
With the new Return Path-powered email feedback loop, commercial senders can monitor, in real-time, when Yahoo! Mail users report their emails as spam. This powerful feedback data gives commercial email senders the ability to identify the messages users are complaining about and better understand why recipients are marking their mail as spam. With this information, senders can fix the problems that are causing the complaints, improving their own email delivery rate while reducing spam complaints. Email senders can access information from this feedback loop at (http://feedbackloop.yahoo.net/).
Return Path now provides email feedback loops for more than 60 percent of the largest internet service providers (ISPs), including ...
Tell me moreCategories: Email Deliverability | News
Jan
15
By Stephanie Miller
VP, Global Market Development
What's better than great ideas to steal? What's more motivating than getting cool new resources produced by people just like you in the email industry? Not much! So I'm excited to be leading two sessions at the upcoming Email Evolution Conference Feb 9-11th in Scottsdale, AZ. If you haven't already booked, I recommend it for three reasons:
1. Now more than ever you need good ideas and a strong network. This is a conference about email, by email practitioners.
2. Lots of case studies. Presented by the people who actually did the work!
3. A great discount. Use JAN09 when you register and get the whole conference for just $999. (The pre-conference workshops are extra.)
Joining me for a session called Case Studies from Around the World are smart marketers from AllState Insurance, eServices and Acxiom with case studies from Australia, North America, Asia and Europe. While it's definitely true that ...
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Jan
05
By Matt Blumberg
CEO & Chairman
I did pretty well with my 2008 "unpredictions" as you can see in my reckoning post. This year I decided to try something a little different again. Here I've outlined what I predict will be the bad news - and good news! - of 2009.
The bad news is ... Q1 will be tough as businesses try to starve for three months and then let their collective breath out to recover in Q2. I know I'm not going out on the predictive limb here, but the first quarter of 2009 is going to be a rough one. Businesses in sectors that are hurting are going to be cutting back on expenses to try and ride out the storm. And even businesses in less-affected industries will be trimming costs to protect themselves. But no business can cost-cut to greatness, so I think you will see noticeable signs of turnaround in second quarter.
The good news is ... email will prosper in a difficult economy as clients flee expensive, hard-to-measure media and hunker down to protect their core. The good news for those of us in the email business is that the tough economic forecast could be good for email marketing resources. Email drives a high ROI and it is very measurable. These factors will give it strong favor with executives who want a quick revenue hit.
The bad news is ...
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Dec
29
By Matt Blumberg
CEO & Chairman
Last year I thought it would be easier to make a list of things that WOULDN'T happen in 2008. Well, that turns out to be 60% true. Below see my original list of "unpredictions" as published on January 2, 2008 alongside an accounting of how I fared.
1. Email won't die! Despite at least 38 articles which will be published during 2008 predicting the imminent demise of our beloved channel, there will be more people using it, more companies using it, and more emails sent in 2008 than in 2007.
Thumbs up: Email certainly didn't die. It remains a strong, vibrant and interesting channel.
2. Multichannel retailers won't send out more email per subscriber in 2008 than they did in 2007. The best ones have already gotten the idea that less is more - or at least that less CAN BE more if segmentation, targeting, and user preference centers are done properly.
Thumbs down: Segmentation didn't increase appreciably this year. Too many email marketers continued ...
Categories: Email Deliverability | News
Dec
22
By George Bilbrey
President
This week was a pretty nostalgic week from many old-time Return Path employees as we moved our Colorado offices three miles down the road to Broomfield. We've been in the current offices in Superior, Colorado since the formation of one of Return Path's predecessor firms (Veripost) moved in during the spring of 2000. When I look at where we were and how far we've come, I'm really proud of the entire Return Path team. In 2001 (after the bubble had popped), I'm pretty sure that I wasn't predicting the long strange trip we've taken and the level of success that we currently enjoy.
Friday was our first day in the new digs ...
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Dec
16
December 16, 2008 -- The Direct Marketing Association (DMA), in partnership with Return Path, a leading deliverability and email reputation services provider, has launched a Web-based Email Reputation Registry giving member companies unprecedented access to third-party data about their email programs. The registry makes it easier for DMA's 3,400 member companies to increase the integrity and value of email marketing and in doing so, reinforces the Association's efforts around self-regulation in the digital marketing arena.
"Millions of marketers around the world depend on email to communicate with their current customers and to reach new ones, and that is why it is essential that email is viable and trusted," said Senny Boone, DMA's Senior Vice President, Corporate & Social Responsibility. "Authentication plays a major role in ensuring trust in the electronic marketplace because it lays a framework for legitimate email marketers to be identified. DMA's Email Reputation Registry, which will provide authentication verification, is a major step towards preserving email as both an important tool for marketers and a vital communications and commerce channel." ...
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Dec
07
By Anita Absey
SVP, Sales & Marketing
On Saturday Return Path celebrated its ninth anniversary. I hope you'll indulge me a bit as I go ahead and admit that I am biased, of course, but that I think this year may be our best yet.
A few highlights ...
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Nov
25
By Matt Blumberg
CEO & Chairman
Since its early days Return Path has had a tradition to send Thanksgiving cards to our clients and other friends of the company. We like the idea of being ahead of the holiday madness. More importantly, though, Thanksgiving just seems like the right holiday for expressing thanks. There is the name of the holiday, after all. And as a bonus it's a non-religious holiday which solves a lot of potential problems. (Ask me about the year we accidentally sent Christmas sleighs to some Jewish clients - from a CEO named Blumberg! On second thought, don't ask.)
But this year we decided to shake up the tradition just a bit and send an e-card instead. Again, this just makes sense for us. We are an email company, after all. And it's so much greener than ink on dead trees. As an added bonus, you can just have so much more fun with an animated card.
And boy did our agency have fun! ...
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Nov
14
Check out some recent mentions of Return Path, both in the news and around the blogosphere.
In the news ...
Matt Blumberg was featured in this New York Times piece about our recent acquisition of Habeas. He was also quoted in a piece in the New York Observer about managing in a slowing economy.
An Associated Press piece on how retailers will be using email this holiday season features quotes from Stephanie Miller.
On the blogs ...
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Nov
06
By Stephanie Colleton
Director, Strategic Services
We just completed a panel discussion led by Anita Absey entitled "IN Their Own Words - How Top Marketers Get Delivered Every Time - Well Almost." Our panelists included Jenny Ahujo from comScore, Michael Cleary from Proctor & Gamble, David Maher from Fidelity Investments and Herschel Thompson from Charming Shoppes.
We started out with polling the audience to get a sense of what types of email people are sending. Turns out, most people are sending a mix of promotional and editorial email. In addition, most people are not including any promotional messaging in their transactional messages.
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