Aug
12
Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
New York, NY, and Mountain View, CA -August 12, 2008- Two of the pioneers in email reputation management and deliverability services today joined forces to create a new company that can better address the needs of senders, receivers and consumers to ensure trusted email delivery despite growing online threats. Return Path, Inc., the largest email deliverability service provider, will acquire its closely held competitor, Habeas, Inc. The agreement creates a new, integrated email reputation management and deliverability services provider delivering a variety of comprehensive services to more than 1,500 clients globally.
Despite the hype around newer technologies, email continues to thrive as the most pervasive of all business communications tools. According to a May 2008 study by research firm Ipsos, more than 67 percent of consumers prefer email over other online vehicles and 65 percent believe this will continue to be the case in five years.
"Email is by far the most relied upon channel for business communications, and today's news will help ensure the vitality of email for many years to come," said Matt Blumberg, Chairman & CEO of Return Path. "Return Path pioneered email deliverability five years ago ...
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Jul
29
Commercial Mailers With Low Unknown User Rates and No Spam Trap Hits Have Delivery Rate Increases of More Than 20 Points
NEW YORK & DENVER--Eighty percent of email is being sent from illegitimate or unknown mail servers, Return Path discovered with its new Return Path Reputation Benchmark Report. Return Path found that forty-six percent of email is being sent from hosts that should not be sending email at all - compromised hosts, dynamic IP addresses, and other non-mail servers. In addition, 34% of email is sent from "unknown" IPs which are not classifiable by available data.
Return Path conducted the Reputation Benchmark study by examining a sample of 2.3 million IPs pulled from the Return Path Reputation Data Network - a cooperative data network that collects and analyzes email data from more than 20 ISPs and other data providers representing more than 100 million mailboxes.
For the study, Return Path removed the data from servers that do not have reverse DNS and are clearly not supposed to be sending email. If you factor in the 35% of servers with no reverse DNS, the "bad" mail hosts goes even higher ...
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Jul
14
By Matt Blumberg
CEO & Chairman
The TechCrunch news du jour is that Jason Calacanis has stopped blogging and is instead using email to communicate with his circle.
It's interesting to note that after months (years?) of "email is dead" stories specifically around blogging, RSS feeds, and social media in general, the pendulum seems to be swinging back to email. You should read ...
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Jun
19
By Matt Blumberg
CEO & Chairman
A few years ago we announced our support of a charity called the Accelerated Cure Project for Multiple Sclerosis (see the post about it here and learn more about Accelerated Cure here). While we have a strong culture of giving back to the community at Return Path and do that in several ways, we chose this charity as the main beneficiary of our corporate philanthropy efforts for three reasons:
Categories: News
May
06
By Anita Absey
SVP, Sales & Marketing
Last week I wrote about Return Path's Email Expert Seminar heading to Denver, Colorado. Well, in that same week we are also making a stop in Dallas, Texas.
The agenda for both seminars has been created to be super-informative and ultra-interactive. First, you will hear from our own email experts - Stephanie Miller, George Bilbrey and Bonnie Malone Fry - as they give you the lowdown on email reputation, subscriber experience and acquisition strategies. We then move into roundtables where you'll get to ask our experts the questions that keep you up at night. Our experts, along with your colleagues at the table, will help you think through new tactics to achieve your email marketing goals.
We've also lined up two great speakers in Dallas. ...
Categories: News
Mar
18
By Matt Blumberg
CEO & Chairman
Our four-year old oft maligned anti-spam legislation in this country, the CAN-SPAM act, has seen an uptick of activity this past week.
Melinda Krueger sums up the sentiments of many in the anti-spam community in her Email Insider column today when she says,
"There is no provision in the act against sending unsolicited email as long as you comply with the rest of the act. The motivation of the act was more to make voters feel politicians were doing something about this annoying problem."
In the last two days, however, we got news of ValueClick's $2.9 million settlement with the FTC over a CAN-SPAM violation (the largest ever), as well as notorious hardcore spammer Robert Soloway pleading guilty on a variety of charges for Really Bad Things, probably including spamming (I've read differing reports of his plea, some of which include the CAN-SPAM violation, and some of which don't).
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Feb
12
By Anita Absey
SVP Sales & Marketing
We're painting the town red at the some of the trendiest conferences around. Will you be there too? If so, come talk shop with us. We love to talk about email. Sit in on one of our expert sessions, schedule a meeting while you are in town or just come and say 'hi". No "B" list here. Everyone is an "A" in our book. Check out where we'll be.
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Jan
14
By Matt Blumberg
CEO & Chairman
For 8 or 9 years now, we haven't received a single bill by U.S. mail. We use PayTrust (originally PayMyBills.com) for "online" bill pay. We have a P.O. Box somewhere in South Dakota that we've redirected all our bills to. The bills get opened, scanned, we get an email, we enter in a payment amount and date. No fuss, no muss. PayTrust even figures out which bills can be electronically delivered and provides an easy interface to set that up directly into the PayTrust account as well. I haven't received a bill or written a check in years.
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Jan
10
By Matt Blumberg
CEO & Chairman
In my last post, we discussed Return Path's role in keeping the world safe for email marketing and I ended with a very important question - how can we help consumers trust email more?
To foster reliability and trustworthiness we have to first improve email's credibility from an operational and strategic perspective. When you send email, it has to get there. And when it gets there it has to be relevant. That is how you build trust and loyalty; by delivering what a person wants on time and as expected. Whether you are a marketer who uses email to build revenue and relationships or a consumer who uses email to make connections to people, places or things, you are entitled to get what you asked for, and perhaps paid for.
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Jan
08
By Matt Blumberg
CEO & Chairman
Since we put up our new web site with the above as its new tag line a couple months ago, a bunch of people have asked me what the heck it means. Some have even snickered when doing so. Why do we want a world that's safe for email marketing? Doesn't that mean just promulgating the spam problem?
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