News Posts
Nov
06
By Stephanie Colleton
Director, Strategic Services
We just completed a panel discussion led by Anita Absey entitled "IN Their Own Words - How Top Marketers Get Delivered Every Time - Well Almost." Our panelists included Jenny Ahujo from comScore, Michael Cleary from Proctor & Gamble, David Maher from Fidelity Investments and Herschel Thompson from Charming Shoppes.
We started out with polling the audience to get a sense of what types of email people are sending. Turns out, most people are sending a mix of promotional and editorial email. In addition, most people are not including any promotional messaging in their transactional messages.
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By Bonnie Malone
Director, Strategic Services
With great flair and charisma, Chad Malchow, Return Path's VP of Sales, played game show host in a fun, interactive game deemed "Inbox or No Inbox". The format was that of a familiar, popular TV game show - and in this version, the audience got to participate. Three contestants were pulled to the stage from the audience and asked individually to choose a briefcase containing an Email Marketing question.
Each question was given a dollar value ranking from $100 to $25,000. Once the question was asked, the audience first was polled while the contestant determined her answer. Then, the audience response was revealed and the contestant was given the opportunity to change her answer or "lock in" her previous choice.
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By Margaret Farmakis
Senior Director, Strategic Services
Stephanie Miller kicked off the afternoon session of IN: The Email Reputation Conference by stating that the only way marketers can leverage ROI and harness the power of the email channel is to send email that will make subscribers happy. How? By respecting the subscriber experience and sending relevant emails. Unfortunately, many marketers simply aren't doing this and continue to send the same messages to everyone (the opposite of relevancy).
In order to illustrate this concept of respecting the subscriber, Stephanie shared some real email examples from marketers who are following best practices, and those that aren't. She also asked the audience to vote on what they thought of the email examples using an interactive feedback tool called the Perception Analyzer to track results instantly.
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By Bonnie Malone
Director, Strategic Services
The fourth session of IN: The Email Reputation Conference featured a panel of speakers from ISP's Comcast and Time Warner/Roadrunner. The conversation started with some statistics about the mail that an average ISP receives. For many, these were surprising numbers, as most marketers didn't realize the discrepancies in volume between legitimate and illegitimate senders:
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By Stephanie Colleton
Director, Strategic Services
Our last session at IN: The Email Reputation Conference, 5 Reasons Why Your Email Won't Get Delivered, was led by George Bilbrey, President of Return Path. George was joined by Patrick Foster from Turner Broadcasting and Jason Shaw from Quicken Loans. George started by explaining why some legitimate email messages end up in the spam folder. He likened it to ISPs being like fisherman. They have to cast a wide net to catch the tuna (spam) but sometimes they will catch a dolphin (your email). If there is something about your program that has the characteristics of spam, you may find yourself with the tuna. The key to inbox deliverability is reputation. But how do you build a good sender reputation? What does that mean?
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By Margaret Farmakis
Senior Director, Strategic Services
Seth Godin, author and entrepreneur, accomplished his presentation goal at the IN Conference this morning: to give email marketers some interesting thoughts, words and images to take back to their organizations for how to not be average.
How can email marketers achieve that? By approaching email marketing with the goal of promoting ideas that spread, rather than just interrupting people with the same messaging that gets blasted to everyone, day in and day out. This results in the creation of average products for average people - a mass-market distribution approach that calls for the dumbing-down of the marketing that supports it. So what happens?
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By Bonnie Malone
Director, Strategic Services
Return Path CEO, Matt Blumberg opened IN: The Email Reputation Conference with an interesting audience-participation exercise. In an effort to engage through interaction, he introduced the "Perception Analyzer", a device that instantly polls the audience. He used this cool, techy tool to evaluate the nature of conference participants, and gathered some interesting results:
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Today at the American Museum of Natural History in New York City, Return Path is presenting IN: The Email Reputation Conference. Many smart marketers have gathered to find out what it takes to get delivered to the inbox and ultimately increase ROI in their email programs. The industry's foremost experts, marketers and ISPs are talking about their experiences, giving advice on best practices and presenting strategies on how to build a raving fan base.
We will be live blogging from the event all day, so check back to hear what our speakers are saying about sender reputation.
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Oct
29
By Matt Blumberg
CEO & Chairman
When Return Path turned six years old a few years ago, I wrote a post on my personal blog (OnlyOnce) titled You Can't Tell What the Living Room Looks Like from the Front Porch. The essence of the post is that flexibility is a key success factor in starting and growing a business, and sometimes the business turns out different than what you thought when you wrote that business plan. At the time, I was commenting on how different Return Path turned out - operating five businesses - than we did when we started the original ECOA business in 1999.
Today, the message rings more true than ever. On the heels of our recent announcement that we have acquired our largest competitor in the deliverability space, Habeas, we announced a series of moves internally that chart a very new path forward for the company. We are:
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Sep
29
By Angela Baldonero
VP, People
For most of our eight-year history, Return Path has had a significant presence in Colorado. We love it there - gorgeous scenery, great outdoor activities, and an enviable talent pool.
Of course when you are growing like we are there is no such thing as too much talent, especially tech talent. That's why we've teamed up with 19 other Colorado-based start ups to take part in Boulder Colorado Job Fair. We are flying in up to 100 engineers for an all-expense paid trip to Boulder to Boulder to meet with us and learn ...
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