Jan
08
By Matt Blumberg
CEO & Chairman
Since we put up our new web site with the above as its new tag line a couple months ago, a bunch of people have asked me what the heck it means. Some have even snickered when doing so. Why do we want a world that's safe for email marketing? Doesn't that mean just promulgating the spam problem?
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Jan
02
By Matt Blumberg
CEO & Chairman
While everyone is taking the end of year opportunity to make their resolutions and predictions for 2008, I thought, hey, predictions are tough to do. Much easier to spell out 10 things that I am pretty sure AREN'T going to happen in the next 365 days instead. So here we go...
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Dec
20
By Matt Blumberg
CEO & Chairman
Every year, I get a daily flood of business holiday cards on my desk in the second half of December. Some are nice and have notes from people with whom we do business - clients, vendors, partners, and the like. Some are kind of random, and it takes me a while to even figure out who they are from. Occasionally some even come in with no mark identifying from whence they came other than an illegible signature.
And every year, I receive one or two email cards instead of print & post cards, some apologetic about the medium. Until this year.
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Nov
07
By Matt Blumberg
CEO & Chairman
Keeping the World Safe for Email Marketing
What the heck does that mean, exactly? Well, it's what we're dedicated to at Return Path. Whatever we do - from improving mailer reputations, to making sure the right emails get delivered, to email lead generation, to strategic consulting - it's all about helping our clients to profit from producing amazing, safe, and secure email experiences for their customers and prospects.
To be successful at that we need to make sure that clients and prospects understand what we do and how we can help them be most successful in the world of email. So, we have overhauled our site to make it a more engaging and informative, not to mention easier to navigate, place.
So, what's new? Glad you asked...
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Oct
11
By Matt Blumberg
CEO & Chairman
Last year on my personal blog, OnlyOnce, I wrote about the diminishing distinction between B2B marketing and B2C marketing, and how getting the right message to the right person at the right time blurs those traditional boundaries. I have a different thought on the same theme today, spurred on by Elly Trickett, who is DMNews' fantastic new Editor-in-Chief. Elly wrote a great editorial in the October 1 print edition of the publication that I just caught today entitled "Don't Forget Your Consumer Side," in which she recounted a speech she made to an audience of marketers where she asked them to come up with examples of trigger-based digital marketing they had received, and one member of the audience replied with the statement, "We're not consumers."
Hogwash!
That's just the kind of comment that gives the marketing and advertising industry a bad name, not to mention leading directly to bad practices. ...
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Sep
27
By Anita Absey
SVP Sales & Marketing
We are big fans of the DMA Annual Conference. It always provides the perfect environment to meet with clients and partners - and to meet new ones. We hope to see you this year.
We will be at booth #1541 and will be turning our space into a cozy Return Path Cafe. Take a break from the hustle of the show and stop by for a free steaming latte! We would love to hear what's on your mind and answer your most pressing questions about email and online practices influencing your bottom line.
Want a more personalized consultation in Chicago? We will be providing customized mini-sessions for select clients and prospects on improving email deliverability, building customer bases and increasing response rates. These sessions
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Sep
20
By Matt Blumberg
CEO & Chairman
Last month I was pleased to announce that we'd made the Inc. 500 list for the second year in a row. Well, I have another repeat win to report - Return Path has, for the third year in a row, been named to Deloitte's list of the top 50 fastest-growing technology companies in New York.
Last year we attributed our Deloitte honor to three key ingredients: passionate employees, solid investors and great customers. And success breeds success. In the past year we've added a whole new crop of passionate employees (150 and counting!) and even more great customers (over 1,000 across our business lines). ...
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Aug
27
By Matt Blumberg
CEO & Chairman
Last year I was pleased and proud to write about our debut on the Inc. 500 list of America's fastest growing companies. At that time I wrote that "Now our challenge, of course, is STAYING on the list, and hopefully upping our ranking next year!" Well, I am again please and proud to announce that we, in fact, stayed on the list. (You can read all the Inc. coverage here and see our press release about the ranking here.)
Unfortunately, we didn't make the second part of our goal to up our rank. But, we did up our growth - our three-year revenue growth rate was 18% higher than last year. ...
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Aug
09
By Anita Absey
SVP Sales & Marketing
I am so pleased to announce that our very own Matt Blumberg has been awarded the Direct Marketing Club of New York's Mal Dunn Leadership Award. This award was created to recognize outstanding contributions to the direct marketing industry. Past recipients include Lester Wunderman, John Caples, Jonah Gitlitz, Robert Wientzen and Ed Burnett.
We are excited about this award for two reasons. First, we obviously think Matt is pretty smart guy and that the contributions he's made to email have had a huge impact on the direct marketing industry. But perhaps more importantly, we believe that the DMCNY's recognition of those contributions signals a change in how interactive marketing is viewed by traditional direct marketers. This trend actually began last year when ...
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Jul
09
By Stephanie Miller
VP of Strategic Services
As part of a larger announcement on a number of email initiatives, the DMA announced today that it is acquiring the Email Experience Council (EEC). The Email Marketing Council of the DMA (of which I have served as Vice Chair for two years) will merge with the EEC under the banner of the Email Experience Council.
As someone active in leadership roles for both groups, I see the strong synergy between the mission and activities. I'm delighted for all involved - and especially for the industry. Merging the groups will help focus the work of so many talented and dedicated email marketers, and we'll all enjoy the power and support of the DMA behind us.
I'm not Pollyanna about this at all - we have a lot of work to do to make the combined group a bulwark for the industry. But we will be doing so from a dual foundation that is solid and has really strong leadership at the helm and at the committee level.
Here are my predictions ...
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