May
11
Two In Five Firms Shun Their Online Customers
New research today reveals that UK companies are collecting personal and demographic data on their email subscribers but fail to use it.
The report, Creating Subscriber Experiences That Maximise Returns for UK Email Marketers, from Return Path, the world's leading email deliverability services company, also shows that UK organisations are failing to follow email marketing best practice and risk generating spam complaints - even from subscribers who have specifically requested to receive messages. This can lead to ISPs blocking all messages from that organisation, significantly damaging the effectiveness of their email marketing strategies.
Personal Data
The report shows that 85 per cent of companies that collect personal data on subscribers fail to use this valuable information to make their marketing messages and offers more relevant to individuals. ...
Tell me moreCategories: Press Releases
Nov
18
Twenty Percent of Marketers Sent Additional Email Messages To Consumers After Confirming The Person Had Unsubscribed
New York, New York, Denver, CO, and Mountain View, CA - For Immediate Release -Twenty percent of top brand marketers sent additional emails to subscribers after confirming an unsubscribe request, Return Path discovered with its new research study titled Keeping the Subscriber Experience Positive After "Unsubscribe Me." Eleven percent of the companies studied emailed subscribers more than 10 days after confirming an unsubscribe request - a violation of the federal CAN-SPAM Act. Marketers risk impacting their overall email reputation with spam complaints if they have a faulty email unsubscribe process.
Return Path, the leading e-mail deliverability and reputation management company, conducted the study by unsubscribing from the email lists of 45 companies from the retail, consumer goods, travel, and media/entertainment industries. Return Path originally subscribed to these email lists to conduct its Subscriber Experiences study.
"We conducted the Subscriber Experiences and Unsubscribe Experiences studies, because we were concerned that marketers were having issues with two very important points of contact with their email subscribers - at the beginning and the end of the relationship," said Bonnie Malone, Director of Strategic Services. "Unfortunately, the studies confirmed our concerns. ...
Tell me moreCategories: Press Releases
Aug
12
Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
New York, NY, and Mountain View, CA -August 12, 2008- Two of the pioneers in email reputation management and deliverability services today joined forces to create a new company that can better address the needs of senders, receivers and consumers to ensure trusted email delivery despite growing online threats. Return Path, Inc., the largest email deliverability service provider, will acquire its closely held competitor, Habeas, Inc. The agreement creates a new, integrated email reputation management and deliverability services provider delivering a variety of comprehensive services to more than 1,500 clients globally.
Despite the hype around newer technologies, email continues to thrive as the most pervasive of all business communications tools. According to a May 2008 study by research firm Ipsos, more than 67 percent of consumers prefer email over other online vehicles and 65 percent believe this will continue to be the case in five years.
"Email is by far the most relied upon channel for business communications, and today's news will help ensure the vitality of email for many years to come," said Matt Blumberg, Chairman & CEO of Return Path. "Return Path pioneered email deliverability five years ago ...
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Jun
03
Eighty Five Percent of Marketers' Initial emails Lacked Personalization According To Return Path's New Subscriber Experiences Study
New York, New York and Denver, CO - For Immediate Release - Eighty five percent of companies failed to personalize the first email message sent to new subscribers, Return Path discovered with its new Return Path Subscriber Experiences study. This lack of customization, combined with other missed opportunities, leaves marketers unable to leverage the true power of email marketing.
Return Path, the leading email performance management company, conducted the study by subscribing and studying the email programs of 61 companies from the retail, consumer goods, travel, and media/entertainment industries.
The problem is not lack of data. Marketers are collecting information at sign-up that could be used to personalize their initial and subsequent emails. ...
Tell me moreCategories: Press Releases | Response
Jan
28
Sender Score Certified bolsters consumer confidence that when signing up for an e-mail newsletter or e-mail communication from a company enrolled in the program, those e-mails will be successfully delivered and not misidentified as spam. Only highly-reputable organizations that have passed a rigorous screening process and maintain the highest industry standards with their e-mail programs qualify for Sender Score Certified.
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Nov
28
Leading business and consumer sites offer advertisers a diversity of prospects
NEW YORK (November 28, 2007) - Return Path announced today that it has added three top-tier online publishers to its Postmaster Network. These sites - Forbes.com, Fotolog and TravelerID - represent a diverse audience of business professionals and consumers.
"Adding these sites significantly enhances our network offering by giving agencies and advertisers a more diverse choice of prospects to target through both email list rental and online lead generation," says Craig Swerdloff, vice president and general manager of Return Path's Postmaster Network.
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Nov
27
Alliance expands its member base of European Email Service Providers with deliverability services for Splio Développement, The Communicator Corp, IPT, and Responsys
New York and Paris (November 26, 2007) -- Return Path, the leading provider of global deliverability tools and services, today announced that it has added four new members to its Sender Score Receiver Alliance: Splio Développement, The Communicator Corp, IPT and Responsys. These latest four members, along with the program's three original charter members e-Dialog, eCircle, and 1000mercis, are setting a new standard for email deliverability in Europe.
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Nov
13
SENDER SCORE CAMPAIGN PREVIEW ALSO ADDS RENDERING FOR INTERNATIONAL EMAIL New York (November 14, 2007) - Return Path, Inc., the leading email performance management company, today is announcing the launch of the first ever email rendering solution for mobile devices....Tell me more
Categories: Press Releases
Aug
27
Return Path Ranks No. 353 on the 2007 Inc. 500 With Three-Year Sales Growth of 787.6% NEW YORK, August 23, 2007 - Inc. magazine today ranked Return Path No. 353 on its 26th annual Inc. 500 list of the fastest-growing...Tell me more
Categories: Press Releases
Jul
19
Upgraded Sender Score Monitor platform provides instant diagnostics of delivery failures across all major global ISPs and spam filters New York (July 19, 2007) -- Return Path's Sender Score unit, the industry's only comprehensive email deliverability service provider, has launched...Tell me more
Categories: Press Releases
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