Feb
22
New York, NY - February 22, 2010 - Return Path, the leading email deliverability and reputation management company, today released its Email Delivery Imperatives guide outlining best practices for email senders in 2010. According to Return Path, email senders should be prepared to:
Categories: Email Deliverability | Press Releases
Feb
17
Return Path to resell RPost's patented Registered Email® solution to its Certification clients
LOS ANGELES, CA and NEW YORK, NY - FEBRUARY 17, 2010 - RPost, the global leader in providing Legal Proof® records in email, and Return Path, Inc., the leading email deliverability and reputation management company, today announced a partnership whereby Return Path will resell RPost's Registered Email® solution to its Certification clients.
Return Path's Certification clients will now be able to access an integrated offering whereby outbound messages will incorporate RPost's proof of delivery technology and Return Path's Certification service.
"RPost's patented technology has some unique features which are critical for a number of our clients," said Matt Blumberg, Chairman & CEO of Return Path. "Many companies who send mission critical email such as financial statements and transactional email are increasingly demanding a higher level of proof of delivery in order to meet regulatory and customer service requirements. The combination of our services will give mailers an even higher degree of confidence when replacing sensitive paper communications with email."
Return Path's Certification program provides thousands of qualified commercial mailers with preferential treatment such as the automatic display of images and nearly 100% inbox placement rates at participating mailbox providers including Hotmail, Yahoo, Comcast, Roadrunner, Cox, Earthlink, and those protected by anti-spam solutions including Cloudmark and Spam Assassin. In total, Return Path Certification is in use by more than 2 million domains, covering more than 1.4 billion end client emailboxes worldwide.
Registered Email® by RPost provides the sender legally valid and court-admissible evidence of delivery, content, and timing of any document or notice sent by email, without requiring recipients to download any software, click links, or visit special websites to open and read messages. It has been adopted worldwide by companies in a variety of industries, from large multi-national enterprises to small businesses and home users.
"The combined product will give commercial emailers the best of both worlds," said Zafar Khan, CEO of RPost. "Return Path's Certification program is the industry's largest third-party whitelisting solution and for over 7 years has given commercial mailers a high degree of assurance that their emails are being delivered to inboxes and not blocked or filtered. RPost's patented Registered Email® solution builds on that foundation to provide legal proof of delivery at the message level."
The companies will initially focus their joint offering on Return Path's clients across a number of verticals who want to send their customers statements and official notifications via email, including high value transactional messages.
Tell me moreCategories: Press Releases
The Conservative Party has an overwhelmingly better email programme than any of its election rivals, new research reveals. Yet all of the UK's main political parties - including the Tories - are making fundamental errors in their mass email communications and are consequently missing opportunities to influence voters in the run-up to this year's general election, the researchers found.
In Return Path's first ever research into the effectiveness of UK political party email marketing, researchers from Return Path - the global market leader in email deliverability and reputation services - signed up to the email programmes of the UK's established political parties and tracked each email campaign over the course of two months.
Return Path's research revealed that most of the political parties were effectively ignoring subscribers who had signed up to receive email messages. More than half of the parties studied sent fewer than two messages over the two months of the study. Labour sent just one email during this period, while the Liberal Democrats, Greens, Scottish National Party and the Democratic Unionist Party sent none at all.
The researchers also found that Labour and Conservatives both failed to use the demographic data that they collected to target voters with customised messages.
Tell me moreCategories: Press Releases
Feb
02
New York, NY - As commercial email senders increasingly turn to email marketing to help drive sales and attract new customers, problems remain in ensuring that requested emails successfully reach consumer inboxes. In the second half of 2009, 19.9% of commercial, permissioned emails never reached consumers inboxes in the United States and Canada, a slight improvement from January - June 2009 when 20.7% of commercial, permmissioned emails failed to reach consumers inboxes, according to the new Return Path Email Deliverability Benchmark Report. European inbox placement rates fared slightly better with 15% of requested, permissioned emails never reaching consumer inboxes.
Permissioned email reached only 80.1% of consumer inboxes in the United States and Canada during the second half of 2009 (July through December), a .8% increase from the 79.3% inbox placement rate recorded in the first half of 2009. In the United States and Canada, 3.5% of those emails were delivered to a "junk" or "bulk" email folder and 16.3% were missing or not delivered at all - with no hard bounce message or other notification of non-delivery. In Europe, 85.5% of emails reached consumers inboxes, 3.6% of emails were delivered to a "junk" or "bulk" folder, and 11% of emails were missing or not delivered at all. In the Asia Pacific region, inbox placement of permissioned emails was higher in the second half of 2009 with 86.9% of emails reaching the inbox. 10.7% of emails were missing or not delivered and 2.5% of emails were delivered to a "junk" or "bulk" folder.
Tell me moreCategories: Email Deliverability | News | Press Releases
Jan
07
For immediate release - Return Path, the leading email deliverability and reputation management company, today released its Top Email Trends in 2009 report. While 2010 promises even more changes in the email industry, Return Path has identified the top trends in email in the past year.
"Return Path is dedicated to ensuring that consumers receive the emails they want to receive and offering ISPs the tools and knowledge to identify legitimate, permissioned email," said George Bilbrey, President, Return Path. "With our extensive knowledge of the email industry, we feel it's important and valuable to learn from the past to foresee where the industry is headed in 2010. By understanding the industry trends in 2009, marketers can work to improve their email programs in 2010."
The Top 10 Emails Trends in 2009, include:
Categories: News | Press Releases
Oct
20
For Immediate Release -- Most non-profit organizations have mastered the basics of email marketing, yet room for improvement remains, according to a new Return Path study -- Telling Stories, Building Relationships: How Non-Profits Can Create More Engaging Email Marketing Programs.
Sixty-two percent of non-profit organizations studied sent new subscribers a welcome email message, according to the new study. In fact, non-profit organizations' were more likely to send a proper welcome message than commercial marketers. Only 40% of commercial marketers sent a welcome message, an earlier Return Path study discovered. Even better, ninety percent of non-profits followed best practices and sent their welcome message within 24 hours.
But moving beyond the basics is a challenge for charitable organizations. Most notably, the study found that ...
Tell me moreCategories: Press Releases
Jul
31
Broomfield, CO - Return Path, the leading e-mail deliverability and reputation management company, has been honored as one of the best companies to work for in Colorado by the Colorado State Council of the Society for Human Resource Management (SHRM). The "Best Companies To Work For in Colorado" award recognized Return Path's strong company culture that codifies teamwork, collaboration, and commitment to results while also encouraging work/life balance.
Return Path works with more than 1,000 companies, including eBay, Twitter, CIG and Williams-Sonoma, to ensure that those companies' emails reach subscribers. Return Path currently employees more than 90 people in its new Arista Place office in Broomfield, Colorado. Return Path is headquartered in New York City and has additional offices Mountain View, CA, London, Paris and Berlin.
The "Best Companies To Work For in Colorado" award distinguishes the unique and compelling corporate culture that Return Path's executives and employees have worked to build. That award-winning corporate culture includes: ...
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Jul
22
New Report Shows Marketers Are "Emailing In The Dark"
New research today reveals that two fifths of Europe's email marketers don't know if their email messages are being successfully delivered, and even those who are aware of delivery failures don't have access to the detailed metrics they need to get their messages into the inbox and read.
The report - Emailing in the Dark: What European Email Marketers Don't Understand about Deliverability - from Return Path, the global leader in email deliverability and reputation services, polled in-house marketing executives at organisations across Europe. Most marketers failed to appreciate that improving deliverability was in their own power, with 38 per cent saying that reaching the inbox was the sole responsibility of Email Service Providers (ESPs).
Emailing In The Dark
• Two in Five Don't Know If Emails Are Being Delivered
• 15 Per Cent Think "It Doesn't Matter" If Messages Reach the Inbox
One of the most worrying results of the survey was the high percentage of European marketers who ...
Tell me moreCategories: Press Releases
Jul
21
MSN, Hotmail, and Gmail Are The Toughest U.S. Consumer Inboxes To Reach For Marketers
New York, NY - As the global recession grinds on, marketers increasingly turn to email marketing to engage consumers and drive sales. Yet, those efforts are being thwarted by continued email deliverability failures. In the United States and Canada more than 20% of email doesn't reach the inboxes of intended subscribers.
Commercial, permissioned emails reached only 79.3% of inboxes in the United States and Canada during the first half of 2009 (January through June), according to the new Return Path Deliverability Benchmark Report. With the undelivered email, 3.3% is routed to a "junk" or "bulk" email folder and 17.4% is not delivered at all - with no hard bounce message or other notification of non-delivery. However, marketers don't have to treat 79.3% delivery rates as an acceptable cost of doing business. Return Path has found that many marketers who identify and address deliverability issues can reach 99% deliverability rates.
"Many marketers aren't even aware that one-fifth of their emails are never reaching the inbox," said George Bilbrey, President, co-founder, Return Path. "In many cases, marketers are seeing "delivered" metrics that repeatedly show a 95% to 98% delivery rate. Unfortunately, many ESPs and marketers have developed the belief that whatever emails aren't bouncing have successfully reached the inbox. That's just not true, as these numbers show. Marketers need to examine their current deliverability stats, and remember that hard bounces aren't the only emails that aren't reaching your subscribers."
The US deliverability rates, according to the new Return Path Deliverability Benchmark Report, are ...
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May
11
Two In Five Firms Shun Their Online Customers
New research today reveals that UK companies are collecting personal and demographic data on their email subscribers but fail to use it.
The report, Creating Subscriber Experiences That Maximise Returns for UK Email Marketers, from Return Path, the world's leading email deliverability services company, also shows that UK organisations are failing to follow email marketing best practice and risk generating spam complaints - even from subscribers who have specifically requested to receive messages. This can lead to ISPs blocking all messages from that organisation, significantly damaging the effectiveness of their email marketing strategies.
Personal Data
The report shows that 85 per cent of companies that collect personal data on subscribers fail to use this valuable information to make their marketing messages and offers more relevant to individuals. ...
Tell me moreCategories: Press Releases
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